Getting your message across is about how to be effective during a media interview. Tips and pearls derived from years of trial and error. This presentation was given by Dr. Alan Bauman at the International Society of Hair Restoration Surgery Annual Scientific Meeting in San Francisco in October 2013. Learner Objectives: Understand the different types of media interviews. Assess the key aspects in preparing for an interview. Know what the factors in making an interview successful in terms of content, voice inflection, body language and appearance.

1. “GETTING YOUR MESSAGE ACROSS”
TIPS & PEARLS FOR MEDIA INTERVIEWS
Alan J. Bauman, M.D.
Bauman Medical Group – Boca Raton, FL
ISHRS Annual Scientific Meeting, San Francisco 2013
ALAN J. BAUMAN M.D., A.B.H.R.S.

2. GOALS
• Understand the different types of media interviews
• Assess the key aspects in preparing for an interview
• Know what the factors in making an interview successful in
terms of content, voice inflection, body language and
appearance.
ALAN J. BAUMAN M.D., A.B.H.R.S.

3. TYPES OF INTERVIEWS
•
Print, TV, Radio/Webcast
•
Pre-recorded vs. Live
•
Phone
•
Location: Office, In-studio or via Satellite
•
Examples:
•
Men’s Health Magazine
•
Live In-studio, CBS Early Show
•
CNN / Headline News via satellite
•
Press Conference, Beijing
ALAN J. BAUMAN M.D., A.B.H.R.S.

4. PRESS INTERVIEW BASICS
•
Prepare Three Key Messages
• Succinct
• Lively Examples / Facts
•
Anticipate Difficult Questions
•
Do your research – understand the
nature of the show and viewership
ALAN J. BAUMAN M.D., A.B.H.R.S.

5. CHOOSE YOUR WORDS CAREFULLY
•
Succinct
•
average TV sound bite = 7 seconds
•
Compelling
•
Treat every interview as if it was live (extra
web content)
•
Don’t Ramble
•
Speak Clearly & Enthusiastically
•
Avoid Jargon, use simple language
•
Do not answer “yes” or “no”
ALAN J. BAUMAN M.D., A.B.H.R.S.

6. IMAGE IS EVERYTHING
•
Wardrobe & Makeup
•
Wear clothes that are neat, clean and
comfortable – matching your role
•
Avoid distracting pattern, stripes and
bright colors
•
Trim facial hair neatly
•
A word about HAIR… 
ALAN J. BAUMAN M.D., A.B.H.R.S.

7. VOCAL TONE
& INFLECTION
•
Clearly, enthusiastically
•
Avoid a monotonous tone of voice
•
Tone should reflect the excitement,
passion, concern and engagement in
the topic
•
Emphasize important points vocally
ALAN J. BAUMAN M.D., A.B.H.R.S.

8. BODY LANGUAGE / HAND GESTURES
•
Movement animates the discussion and supports your view
•
Works on radio as well as TV
•
Practice standing and sitting, relaxed but energenic
•
In a chair… don’t swivel, lean away, fidget, rock, tap, etc.
•
DO NOT cross your arms (defensive/closed off)
•
EYE CONTACT
•
TV interview: eyes on the reporter
•
Don’t stare off, to the side or up
•
Exception: Studio Interview via Satellite (look straight in)
ALAN J. BAUMAN M.D., A.B.H.R.S.

9. SUMMARY
•
Key Messages
•
Research / Prepare
•
Look Your Best
•
Sound Your Best
•
Be Animated & Enthusiastic
•
Be Authentic
•
Have Fun!
ALAN J. BAUMAN M.D., A.B.H.R.S.

10. Q&A – THANK YOU!
Alan J. Bauman, M.D.
doctorb@baumanmedical.com
@DrAlanBauman on Twitter
www.linkedin.com/in/alanjbauman
ALAN J. BAUMAN M.D., A.B.H.R.S.