2. The Web is the New Oracle…
With the vast amount of
information available about
everything you ever wanted or
need to know,
the challenge is in how to take a
swift, coherent approach to
turning data into knowledge, and
perhaps wisdom
2
3. The Challenge is in Turning Data into
Knowledge, and perhaps Wisdom…
• According to Russell Ackoff, a systems
theorist and professor of organizational
change, the content of the human mind
can be classified into five categories:
• Data: symbols
• Information: data that are processed to be
useful; provides answers to "who", "what",
"where", and "when" questions
• Knowledge: application of data and
information; answers "how" questions
• Understanding: appreciation of "why"
• Wisdom: evaluated understanding
Source: http://www.systems-thinking.org/dikw/dikw.htm
3
5. Think
Think
• What is your knowledge goal?
• What are you trying to learn?
• What do you want to do with
the knowledge you will gain?
5
6. Plan
Plan
• What type of data or
information do you need?
• Where will you find it?
• How will you organize it?
6
7. Learn
Learn
• What are your learning
objectives, i.e. what do you
need to learn in order to gain
knowledge about the
solution you seek?
• What method will you use to
learn most effectively?
7
8. Do
Do
• How will you apply what
you’ve learnt?
• E.g.
– Run a test
– Write a blog
– Run a campaign
– Build a blueprint
8
9. Track
Track
• How will you track how
successfully you’ve
assimilated and applied what
you set out to learn?
• Can you objectively measure
your success and
demonstrate the results to
others?
9
10. Try it…
The more you use
it, the faster you Think
become.
Track Plan
Do Learn
10