1. Compensation & Benefits Survey
2012
Larry Dowell | Dowell Stute and Associates

2. About MACE
Founded in 1972, serves five-state region
Iowa, Minnesota, Nebraska, North Dakota, South Dakota
Purpose is three-fold
• Provide continuing education opportunities
• Facilitate connection with industry peers
• Develop a regional ethic among chambers of commerce
Expanded Product Line
• Annual Conference
• Compensation & Benefits Survey
• Membership Satisfaction Survey
• Newsline
• Chamber Insight Webinars
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3. Board of Directors
• Daron Van Helden – Burnsville, MN (Chair)
• Andy Peterson – ND Chamber (Vice Chair)
• Larry Dowell – Dowell Stute & Associates (Secretary/Treasurer)
• Dan Mauk – North Platte, NE
• Lori Warner – Beatrice, NE
• Kay Breuer – Burlington, IA
• Darlene Macklin - Worthington, MN
• Ken Warner - Willmar, MN
• Sonya Moller – Mitchell, SD
• Peggy Woolridge – Huron, SD
• Kelvin Hullet – Bismarck, ND
• Tom Kuhlman – Okoboji, IA
• Vicki Mallory – Algona, IA
• Douglas Loon – U.S. Chamber
• Evan Nolte – Sioux Falls, SD
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4. Survey Background
Methodology
Self reporting, sampling, corrupt data
Who was surveyed
• Iowa, Illinois, Nebraska, Minnesota, North Dakota, South Dakota,
Wisconsin
Who participated
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5. State Participation
49
6
WI 26%
IL 20% 56
SD 4%
8
ND 3% IA 19% 42
40
NE 6% 12
MN 23%
Trend Lines
Overall, participation was up in 2012 from 2010. The
addition of Illinois in 2012 increased overall numbers
substantially.
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6. Gender of Chief Paid Executive
36.7% 63.2%
Percentages have remained stable since 2008
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7. Age of Chief Paid Executive
5% 10% 20% 35%
18-29 30-37 38-45 46-55
30%
Over 55
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8. Interesting 2012 Facts
93% 4% 44.7 92%
Of chambers have a Average retirement Average age of Chambers surveyed
full-time Chief Paid match by employer chamber Executive use Facebook. 15%
Executive for Executive have a mobile app.
$16,225 $35,658 $309.51
Average amount Special Projects Manager is Average monthly amount
added to reserves the lowest paid employer pays for Executive’s
during last fiscal year professional staff member auto reimbursement
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9. Chambers that operate a CVB
Illinois Wisconsin
10% Iowa 38%
33%
South Dakota Minnesota
85% 35%
Nebraska
50% North Dakota
0%
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10. Chambers that made a profit
77% 55% 71%
2008 2010 2012
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11. Expense Categories
Trends
48%
Administration
16%
Operations
33%
Programs
Generally, as budgets
increase, the
percentage spent on
programs also
increases.
Salaries, benefits, etc. Rent, utilities, buildings, All other expenses
equipment, etc.
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12. Does chamber directly contribute to
cost of medical insurance?
49% 51%
2012 Yes No
2010
Annual Budget
Half of chambers surveyed contribute to medical insurance.
Over 95% of chambers with budgets over $300,000 contribute to the cost of
medical insurance.
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13. If yes, what percent is paid for by the Chamber?
% Paid Employee Spouse Family
1 – 19 % 6.5% 4.3% 4.3%
20 – 50 % 9.8% 10.6% 10.6%
51 – 70 % 7.6% 8.5% 8.5%
71 – 80 % 33.7% 40.4% 40.4%
81 – 99 % 5.4% 8.5% 8.5%
100 % 37% 27.6% 27.6%
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14. Market Penetration
$100k $200k $1m↑
↑ ↑
% of businesses who are chamber members drop as chamber grows larger
Chamber members Potential chamber
members
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15. Average # of employees
3.5
3
2.5
2
1.5
1
0.5
2006 2008 2010 2012
Full-Time Management Full-Time Non-Management Part-Time
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16. Membership Models
Trends
50%
Investment
40%
Tiered Dues
10%
Other
10% of chambers
using membership
investment formulas
Formula plan on changing their
membership model in
the next 24 months
Traditional dues Members choose Hybrid or other
formula factoring in dues levels based approaches
employee on needs or interest
count, etc.
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17. Compensation
Position Mean Median Minimum Maximum
Chief Paid Executive $65,239.86 $58,000.00 $23,900.00 $190,000.00
Vice President $55,007.31 $47,741.00 $29,417.00 $109,463.00
Business, Financial or Administrative Manager $48,756.68 $40,000.00 $24,000.00 $93,542.00
Public or Government Affairs Manager $52,659.62 $50,000.00 $26,000.00 $95,000.00
Membership Manager $34,217.98 $33,000.00 (commission only) $81,500.00
Membership Salesperson $29,273.35 $27,840.96 (commission only) $80,000.00
Communications Manager $40,485.81 $38,000.00 $25,000.00 $68,000.00
Small Business Manager $57,216.67 $58,350.00 $36,000.00 $75,600.00
CVB Manager $46,648.84 $38,000.00 $25,168.00 $107,625.00
Special Projects Manager $35,658.80 $35,936.10 $18,000.00 $52,000.00
Information Services Manager $39,718.00 $37,500.00 $22,000.00 $59,250.00
Program Manager $38,790.94 $38,500.00 $19,337.00 $61,285.00
Economic Development Manager $66,129.57 $67,500.00 $27,040.00 $130,000.00
Administrative Assistant or Receptionist $29,029.25 $29,120.00 $16,000.00 $50,700.00
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18. Annual Base Salary
Mean 2006 2008 2010 2012
Chief Paid Executive $54,082 $55,060 $56,257 $65,239
Vice President $47,045 $50,198 $53,407 $55,007
Membership Manager $32,423 $35,281 $33,686 $34,217
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19. Bonus & Pay Increase
Position Percent who Average Potential
have bonus plan Bonus
Chief Paid Executive 47% $7,728.84
Vice President 33% $3,905.56
Business, Financial or Administrative Manager 35% $1,725.00
Public or Government Affairs Manager 42% $2,300.00
Membership Manager 50% $4,248.38
Membership Salesperson 38% $6,336.36
Communications Manager 34% $1,909.09
Small Business Manager 28% $1,000.00
CVB Manager 39% $2,370.00
Special Projects Manager 43% $3,466.67
Information Services Manager 50% $1,020.00
Program Manager 54% $1,742.11
Economic Development Manager 35% $5,700.00
Administrative Assistant or Receptionist 28% $989.86
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20. Profile of the Average Chamber Executive
$50,000 and $50,001 - $100,001 - $200,001 -
below $100,000 $200,000 $300,000
• Female • Female • Female • Female
• 39.4 years old • 45 years old • 43.8 years old • 46 years old
• Some College • Bachelor’s • Bachelor’s • Bachelor’s
• 1-3 year tenure • 4-6 year tenure • 4-6 year tenure • 7-10 year tenure
• 200 members • 200 members • 260 members • 401 members
• $28,635 • $36,230 • $46,054 • $51,971
$300,001 - $500,001 - $750,001 – More than
$500,000 $750,000 $1 million $1 million
• Female • Male • Male • Male
• 45 years old • 46 years old • 39 years old • 47 years old
• Bachelor’s • Bachelor’s • Bachelor’s • Bachelor’s
• 7-10 year tenure • 7-10 year tenure • 11-15 year tenure • 11-15 year tenure
• 470 members • 607 members • 836 members • 1,154 members
• $67,246 • $82,433 • $94,000 • $131,825
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21. Conclusion
Full survey report will be posted on the
MACE website June 15th
Jun Chambers who participated will receive a
code for a complimentary copy. Those
15 who did not participate can purchase the
report for $45
2012 Chambers desiring custom reports or
specific data requests should be directed to:
Carrie Kirkpatrick, Dowell Stute & Associates
carrie@dowellstute.com | 651-221-0850
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22. Thank you
Any questions?