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Growing Your Public Policy Toolbox by Larry Dowell
1. Facilitated by Larry Dowell, Dowell Management
Growing Your Public
Policy Toolbox
2. Background
• Survey conducted for U.S. Chamber Government
Affairs Conference last October
• Over 50 responses nation wide
• All chambers with government affairs programs
• Our professional observations & examples
3. 1. Check all of the following your chamber does
involving candidates or other campaigns
•
0
10
20
30
40
50
60
70
80
90
100
Ballot proposal positionsCandidate debatesCandidate questionnaires PAC's
4. 1. Check all of the following your chamber
does involving candidates or other
campaigns
0
5
10
15
20
25
30
35
40
45
Candidate
endorsement
(PAC)
Candidate
recruitment
Candidate
school
Independent
expenditure
Campaign
fundraising
Candidate
endorsed by
chamber
6. Candidate Questionnaire
Sample Questions
• Please describe your views of the Free Enterprise
system and your thoughts on if it is threatened
today or in the future.
• Do you think the growth of government at all
levels, and the deficits that follow, negatively
impact job creation?
• Would you deal with the debt and deficit issues
through increasing government
revenue, decreasing government spending, or
both?
8. 2. Check all of the following your chamber
does to educate members on policy and
politics.
•
0
20
40
60
80
100
120
Inform via
electronic format
Public policy
speakers
Monitor/publish
voting records
Release annual
voters' guide
Other
9. Lubbock City Council Vote Record Detailed Tabulation
Chamber Mayor DeLeon Price Klein Beane Leonard Gilbreath
Selection of Downtown
Master Developer Support Support Support Support Support Support Support Support
LP&L Ordinance
Amendment Support Support Support Support Support Support Support Support
Zoning Code Amendment
for Off-premises Alcoholic
Beverage Sales Support Support Support Support Support Support Support Support
Contractural Agreement
with Downtown Master
Developer Support Support Support Support Oppose Oppose Support Support
Voting with the Chamber
position 4 4 4 3 3 4 4
Voting against the Chamber
position 0 0 0 1 1 0 0
Not Voting
Voting Records Example:
Lubbock Chamber of Commerce
10. SOUTH
DAKOTA State
District 1 2 3 4 5 6 7 8 % Lifetime %
Johnson Tim
P.
D SD 1 + - - - - - + + 38 50
Thune John R SD 2 + + ? ? + + + + 100 90
NEBRASKA State
District 1 2 3 4 5 6 7 8 % Lifetime %
Nelson E.
Benjamin
D NE 1 + - + - - + + + 63 77
Johanns Mike R NE 2 + + + + + + + + 100 96
U.S. Chamber Voting Tracker
12. 3. Check all of the following your chamber utilizes
on key issues
Take official
positions on public
policy issues
93
93.5
94
94.5
95
95.5
96
96.5
Meet with state
officials and testify
when needed
Ask members to speak
with their elected
officials
13. 3. Check all of the following your chamber
utilizes on key issues
• 82.6%- Meet with local officials and testify when
needed
• 76.9%- Meet and testify with federal officials
• 75%- Policy research and development
14. 3. Check all of the following your chamber
utilizes on key issues
• 69.2%- Use an online grassroots system
• 65.3%- Use polling as a tool for advocacy
• 44.2%- Organize using a grass tops approach
• 28.8%- Litigation or legal advocacy
15. 4. Check all the following your chamber
does to advance your advocacy and policy
agenda
Top answers:
• Public policy committee
• Use social media
• Coalition and network
building
• Staff devoted to public policy
16. • 70%- Appointment recommendations
• 68%- Earned media
• 45%- Media partnerships
• 32%- Paid media
• 18%- Demonstration projects and pilots
18. 5. Check all of the following issues that your
chamber has advocated on in the past year
•
Top Three:
• Taxes
• Education/Workforce Prep
• Transportation/
• transit funding
19. 5. Check all of the following issues that your
chamber has advocated on in the past year
• 82%- Budget
• 82%- Regulatory reform
• 76%- Local project funding
• 70%- Energy/environmental
• 64%- Health Care
• 50%- Trade expansion
20. 6. What currently prevents your chamber
from growing your advocacy programs?
#1 answer:
Lack of resources and time
This is similar to a presentation given at the U.S. Chamber’s Government Affairs Conference last October in Chicago. You will see some information taken from a survey conducted with conference attendees. The chambers present all have government affairs programs and will give you a better idea of tools they use. Over 50 chambers filled out the survey from all over the country.
These are the top four answers. Discussion questions:Have any chambers endorsed a candidate (not PAC endorsement)?Have you had difficulty getting a candidate to agree to a debate because they didn’t like the chamber, or because you endorsed their opponent?What do you do to encourage members to run for office?
These six are done less frequently by chambers, particularly endorsing candidates. As you saw on the last slide, most chambers with government affairs programs have a PAC.
Notes:In 2010 and 2012, chambers in congressional districts have banded together and sent this survey to candidates running for Congress. They share results with members afterward. Chambers in Iowa’s 3rd Congressional district participated in the Latham-Boswell race last year.
These questions offer the candidate to write an in-depth answer, while others are multiple choice.
This mailing piece advertises a program where people interested in running for office can sign up to learn about the process.
Discussion questions:Other: Host four part series on government politics, advocacy; arrange member meetings with policy makers; legislative awards luncheonComments: Arrange meetings between business leaders and elected officials; monthly newsletter featuring updates on federal policy from each member of state delegation.What types of speakers have been most popular?
The U.S. Chamber shows percentages of how much Federal elected officials support their issues. It’s cut and dry. Others go more in depth and focus on times the elected officials supporter their issues.
The Salt Lake Chamber sends out a 28 page public policy guide to members that is vetted extensively with business leaders. It provides the foundation for advocacy each year and is published prior to Utah’s legislative session.
Discussion questions:How do you handle an official position when a member is against it?How do you poll? When you testify or meet with elected officials, how do you incorporate members?How do you get your members engaged?In the survey, a little under half the chambers organize both a fly-in to D.C. and a drive to their state’s capitol.
Does anyone use an online grassroots system here? If so, which one?Have you polled membership to know what they think?
In the survey, over 80% of the chambers use Facebook, with Twitter over 70%. Much less than half use YouTube and LinkedIn. If you have a public policy committee, what issues does it take up? What types of guests do you have at your meetings?
In coalition building, North Dakota led efforts to oppose Measure 2, an initiative to eliminate property taxes in 2012.
Other: Immigration; paid sick leave mandate by government; farm policy and water policy (rationing, not quality)Comments: Issue awareness through seminars- we do not take a position
Lack of resources and time was overwhelmingly number one, scoring over 80%. Other answers 25% or lower include divided membership, fear of losing members, fear of failure, board does not understand value, and committee or a board has a city or county officials serving.Discussion questions:Other: Lack of willingness to publicize or push back with our delegationDo you have a champion on the board for your advocacy work?Has the board or membership changed their view on amount of advocacy work they want to see?Has anyone found a way to generate more revenue or find more time for advocacy work?