Presentation by PNL at the Dovetail Services Telemarketing suppler showcase on 23 July 2015

1. TELEMARKETING SHOWCASE
23RD JULY 2015
PRESENTED BY DEBBIE LOVELOCK

2. Services
 Outbound telemarketing services
 Subscription Renewals
 Subscription Acquisitions
 X-Selling/Upsells
 Customer Service

3. What makes us Different?
 Over 15 years worth of experience
 Small highly experienced team
 Personal and unique service
 Dedicated to UK publishing clients

4. Case Study
 Case Study – X-Selling a New Publication
 Summary
 This case study shows how we had to x-sell a new title to existing subscribers through a 3 for £5
trial offer.
 Challenge
 We faced the challenge of x-selling a brand new history publications to subscribers of a vehicle
publication as well as leading with a Direct Debit offer.
 Campaign
 We briefed the team on the content and background of the title. We then pin pointed the key
selling points of the new title and devised a script.
 Results
 We succeeded in promoting the new title and gained 600 new subscribers, 70% of these went
on to have a full subscription.

5. Background
 Bcc Marketing Services Ltd – 15 years
 Telemarketer
 Team Leader
 Quality Control Manager
 Subscription Manager
 Head of Subscriptions

6. Testimonials
 “We switched call centres quite quickly and was concerned that we were losing sales and
customers recommendations. PNL have proven to be professional and very approachable in
terms of change and feedback. We are happy that the customers who are dealt with by PNL
are given a prompt and excellent service and will continue to grow constantly taking our
business needs into consideration” – Sims Salt Pipe
 We’ve been using PNL’s services for the last 6 months and have been impressed with the results
they’ve achieved so far – so much so that we’ve transferred most of our telemarketing to PNL
already.
 Debbie and her team are efficient, professional and determined to outdo the competition! I
would have no hesitation in wholeheartedly recommending PNL as one of the leading
telemarketing companies for magazine publishers. – The Chelsea Magazine Company Ltd
 ‘We have used PNL Sales and Marketing since December 2014. They have gained outstanding
results across a variety of our titles, during this time PNL have proven to be professional and
determined to maintain a high quality of work.’
 Kelsey Media LTD