Kathy O'Reilly and Doug Haslam presented on how Monster.com manages multiple content streams across social media channels. They discussed Monster's history of social media use dating back to 2007 and how they currently use over 13 primary channels. They also covered their "hub and spoke" model for content planning, using different voices for different audiences. Additionally, they discussed their processes for monitoring, measuring, and reporting on social media performance.
2. The Presenters
Kathy O’Reilly, Monster Worldwide
> Sr Director, Social Media & Public Relations
> 20+ years in TV production, PR, media relations
and social media
> @kathyoreilly
Doug Haslam, Voce
Communications/Porter Novelli
> Agency Account Lead
> 20+ years in communications, from
radio/journalism to tech PR to social media
> @dough
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PRSA Digital Impact - April 3, 2012
3. Monster History
1994 – Founded
2007 – Seeker Blog Launched
2010 – MonsterThinking Blog Launched
2007 – Joined Twitter
2009 – Facebook
2011 – BeKnown Blog Launched
2012 – 13+ Primary Social Media
Channels Launched to Date (US)
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PRSA Digital Impact - April 3, 2012
Big tool, little tools free and expensive. No one tool to do everything.
Kathy- process of evaluation (more?)
Radian6
Prime Research
Doug –
Agency side vigilance in uncovering new toolsnimble point solutions (like Tweetrtreach) to fulfill immediate requests
Complementing comprehensive monitoring tool with p[oint solutions (Topst
“accessorizing with plug-in tools like Bit.ly and Stocktiwts to help certain parts of program (Tracking links and financial call chatter)