T mobile 9-24-09

•Download as PPT, PDF•

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Doug DeCarlo

Business Technology

Peter and Doug welcome you to
the T-Moble Presentation

Some History:

With TMP - want to make a change
TMP just finished branding and career site
Delivered and presented RFP
Definition - we did not
All the other Agencies presented creative
They invited us back with an assignment

Creative and Strategy for Three Key T-Mobile Segments
(Retail, Call Center, and FSC):

The Setup:

Slick DDB office in Seattle - 12 clients - big conf room
10 Hodites - Entire hands on team
Presentation was a combo of PPT, Flash, Posters, Boards,
Definition
Sketches and Dramatics

T-Mobilization

T-
Mobilization
Mobilize Bernard Hodes Group, employees, candidates,
and management across the entire employee lifecycle

Show Your Savvy

Retail

•Chicago
•Cultural
•Social
•Mobile
•T-mobilize

• Show Your Savvy

• Make Life Happen
Make Life Happen

Make Life
Happen

Retail

•Chicago
•Cultural
•Social
•Mobile
•T-mobilize

Personalized Integrated Experience
Definition

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T mobile 9-24-09

1. Peter and Doug welcome you to the T-Moble Presentation

2. Some History: With TMP - want to make a change TMP just finished branding and career site Delivered and presented RFP Definition - we did not All the other Agencies presented creative They invited us back with an assignment Creative and Strategy for Three Key T-Mobile Segments (Retail, Call Center, and FSC):

3. The Setup: Slick DDB office in Seattle - 12 clients - big conf room 10 Hodites - Entire hands on team Presentation was a combo of PPT, Flash, Posters, Boards, Definition Sketches and Dramatics

4. T-Mobilization T- Mobilization Mobilize Bernard Hodes Group, employees, candidates, and management across the entire employee lifecycle

5. Talent Lifecycle

6. Creative

7. Concept 1

8. Show Your Savvy

9. Show Your Savvy Retail •Chicago •Cultural •Social •Mobile •T-mobilize

10. Show Your Savvy Retail •Chicago •Cultural •Social •Mobile •T-mobilize

11. Show Your Savvy Retail •Chicago •Cultural •Social •Mobile •T-mobilize

12. Show Your Savvy Retail •Chicago •Cultural •Social •Mobile •T-mobilize

13. Show Your Savvy Retail •Chicago •Cultural •Social •Mobile •T-mobilize

14. Concept 2

15. • Show Your Savvy • Make Life Happen Make Life Happen

16. Make Life Happen

17. Make Life Happen Retail •Chicago •Cultural •Social •Mobile •T-mobilize

18. Make Life Happen Retail •Chicago •Cultural •Social •Mobile •T-mobilize

19. Make Life Happen Retail •Chicago •Cultural •Social •Mobile •T-mobilize

20. Make Life Happen Retail •Chicago •Cultural •Social •Mobile •T-mobilize

21. Make Life Happen Retail •Chicago •Cultural •Social •Mobile •T-mobilize

22. Talent Lifecycle

23. Market Specific Targets

24. Retail : Chicago Definition

25. Retail

26. Retail

27. Retail

28. Out-of-Home

29. Out-of-Home

30. Retail

31. Retail

32. Call Center : Ft. Lauderdale Definition

33. Call Center

34. Call Center

35. Call Center

36. Out-of-Home

37. Retail

38. FSC : Seattle Definition

39. FSC

40. Personalized Brochure

41. Talent Lifecycle

42. Personalized Integrated Experience Definition

43. FSC

44. FSC

45. FSC

46. FSC

47. Engagement Definition

48. Onboarding

49. Employee Engagement Site

50. Employee Engagement Site

51. Employee Engagement Site

52. ERP

53. Employee Engagement Site

54. New ideas Talent Lifecycle approach Creative that delivers on brand Specific targeted media strategies to demos Rich media that delivers user driven info Paperless brochure concept Transparent career site Employee engagement On boarding - Recognition - Referral program Process improvement programs Alumni engagement Dashboard metrics

T mobile 9-24-09

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