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Final  Session: Beginning Social Media ,[object Object],[object Object],1
Security and privacy update 9
Mobile vs desktop 10
Big Players 101: Facebook 12 How do I learn more? Facebook Resources ;  Mashable’s Facebook Guide Book ;  Mashable’s Topic Follow ;  Lynda.com  (over three hours of tutorials) Facebook has its own blog and Pages full of helpful information including the Facebook Best Practices Guide.  P.S. We’ll discuss Pages and Groups more in future session.
Twitter 16 What is it? Twitter  is a website, owned and operated by Twitter Inc., which offers a social networking and microblogging service, enabling its users to send and read messages called  tweets . Tweets are text-based posts of up to 140 characters displayed on the user's profile page. Tweets are publicly visible by default; however, senders can restrict message delivery to just their followers. Users may subscribe to other users' tweets – this is known as  following  and subscribers are known as  followers . ( Wikipedia ) Who are its competitors? Like Facebook. You’re joking, right?
Twitter 17 What can you do there? As a social network, Twitter revolves around the principle of followers. When you choose to follow another Twitter user, that user's tweets appear in reverse chronological order on your main Twitter page. If you follow 20 people, you'll see a mix of tweets scrolling down the page: breakfast-cereal updates, interesting new links, music recommendations, even musings on the future of education. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Big Players 101: Twitter 18 Who is on there? Twitter is used by around 7% of the total population and 9% of the Internet-using population in the U.S. and heavily driven by power users. 22.5% of users are responsible for 90% of all tweets. ( Mashable )  This graphic helps, too. Why should you join them? You don’t have to join to benefit. But “in terms of the overall U.S. population, the (user) numbers are still small, but the growth is steady.” ( Mashable ) How do I learn more? Mashable’s Topic Follow ;  Mashable’s Twitter Guide Book ;  Lynda.com  (over three hours of tutorials, plus four more on social media marketing with Facebook and Twitter)
Twitter basics ,[object Object],[object Object],[object Object],[object Object],15
Each fool makes 5 different kinds of mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],15
2. Not Using Twitter tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],15
3. Making your tweets hard to RT ,[object Object],[object Object],[object Object],15 4. Sending Tweets Only You Understand Explain what you’re linking to. Explain what you’re talking about. When saying something that you could add a link to that would help explain it, add the link. If your tweets are easy to understand, you’ll get more interaction and retweets—you’ll become more popular, which is the beginning of getting more followers too. From: http://blog.bufferapp.com/3-kinds-of-twitter-fools-and-the-5-mistakes-they-each-make
5. Never Making A Twitter List ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],15
Twitter – directories 18 wefollow.com   - keyword or topic search tweepsearch.com   -  justtweetit.com   - by subject directory Twitter suggested follower list Twitter search (keyword) socialoomph.com  - paid version followerhub.com twiends.com   - will be given permission to follow accounts for you famoustext.com   - good place to find celebrities, famous folks and coupons
Twitter – url shorteners ,[object Object],[object Object],[object Object],[object Object],15
Twitter – Getting followers 15
Twitter – Getting ReTweeted 15 ,[object Object],[object Object],[object Object],[object Object],[object Object]
ReTweet best practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],15
Most and least ReTweetable words 15
What’s next? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],15
If you build it, will they come? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],15 From  How the heck do I start building a social media marketing strategy? , Green Buzz Agency  Three Keys to Social Media Influence  by Jay Baer
15

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Beginning Social Media - Twitter

  • 1.
  • 4. Big Players 101: Facebook 12 How do I learn more? Facebook Resources ; Mashable’s Facebook Guide Book ; Mashable’s Topic Follow ; Lynda.com (over three hours of tutorials) Facebook has its own blog and Pages full of helpful information including the Facebook Best Practices Guide. P.S. We’ll discuss Pages and Groups more in future session.
  • 5. Twitter 16 What is it? Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and microblogging service, enabling its users to send and read messages called tweets . Tweets are text-based posts of up to 140 characters displayed on the user's profile page. Tweets are publicly visible by default; however, senders can restrict message delivery to just their followers. Users may subscribe to other users' tweets – this is known as following and subscribers are known as followers . ( Wikipedia ) Who are its competitors? Like Facebook. You’re joking, right?
  • 6.
  • 7. Big Players 101: Twitter 18 Who is on there? Twitter is used by around 7% of the total population and 9% of the Internet-using population in the U.S. and heavily driven by power users. 22.5% of users are responsible for 90% of all tweets. ( Mashable ) This graphic helps, too. Why should you join them? You don’t have to join to benefit. But “in terms of the overall U.S. population, the (user) numbers are still small, but the growth is steady.” ( Mashable ) How do I learn more? Mashable’s Topic Follow ; Mashable’s Twitter Guide Book ; Lynda.com (over three hours of tutorials, plus four more on social media marketing with Facebook and Twitter)
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Twitter – directories 18 wefollow.com - keyword or topic search tweepsearch.com - justtweetit.com - by subject directory Twitter suggested follower list Twitter search (keyword) socialoomph.com - paid version followerhub.com twiends.com - will be given permission to follow accounts for you famoustext.com - good place to find celebrities, famous folks and coupons
  • 14.
  • 15. Twitter – Getting followers 15
  • 16.
  • 17.
  • 18. Most and least ReTweetable words 15
  • 19.
  • 20.
  • 21. 15

Hinweis der Redaktion

  1. Tagging
  2. http://blog.bufferapp.com/3-kinds-of-twitter-fools-and-the-5-mistakes-they-each- Make http://blog.tweetsmarter.com/twitter-tips/the-12-most-confusing-things-about-tweets-retweets-replies-and-direct-messages/
  3. http://blog.bufferapp.com/3-kinds-of-twitter-fools-and-the-5-mistakes-they-each- make
  4. http://blog.bufferapp.com/3-kinds-of-twitter-fools-and-the-5-mistakes-they-each- make
  5. http://blog.bufferapp.com/3-kinds-of-twitter-fools-and-the-5-mistakes-they-each- make
  6. http://blog.bufferapp.com/3-kinds-of-twitter-fools-and-the-5-mistakes-they-each- make
  7. http://www.greenbuzzagency.com/how-the-heck-do-i-start-building-a-social-media-marketing-strategy http://www.convinceandconvert.com/personal-branding/the-3-keys-to-social-influence/
  8. http://www.searchenginejournal.com/how-to-get-twitter-followers/29960/ http://blog.tweetsmarter.com/twitter-following/how-to-get-good-twitter-followers-without-automation-software/
  9. Science of the reTweet webinar by Hubspot’s Dan Zarrella. http://www.fastcompany.com/blog/dan-macsai/popwise/report-nine-scientifically-proven-ways-get-re-tweeted-twitter
  10. http://www.greenbuzzagency.com/how-the-heck-do-i-start-building-a-social-media-marketing-strategy http://www.convinceandconvert.com/personal-branding/the-3-keys-to-social-influence/
  11. http://mashable.com/2011/09/15/google-propeller-reader/
  12. http://www.greenbuzzagency.com/how-the-heck-do-i-start-building-a-social-media-marketing-strategy http://www.convinceandconvert.com/personal-branding/the-3-keys-to-social-influence/
  13. http://blog.bufferapp.com/3-kinds-of-twitter-fools-and-the-5-mistakes-they-each- make