This document provides a personal profile and summary of qualifications for Doris Yap Fui Ying. Over her 15-year career, she has held various sales, marketing, and project management roles for property developers. Her experience includes developing marketing strategies, organizing events, conducting market research, and managing sales teams. She holds a Bachelor's Degree in Business Administration with a marketing major.

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PPeerrssoonnaall PPrrooffiillee
Name : Doris Yap Fui Ying
Gender : Female
Date of Birth : 16 March 1977
Nationality : Malaysian
Race : Chinese
Religion : Christian
Marital Status : Single
Address : No. 28, Jalan Wawasan 4/4, Pusat Bandar Puchong, 47160 Puchong, Selangor.
Contact No. : 012-202 6693 (Mobile)
E-mail : dorisyapfy@gmail.com
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Nearly 15 years experience in sales and marketing and sales administration for property developer
line. Skilled in planning and implementing marketing strategies, generating marketing ideas,
organizing events and launches, market research, land study, product development, monitoring
sales team, monitoring and control marketing budget, customer service and solving sales
administration-related problems. Capable in manage and handle sales and marketing for few
projects in one time with a minimum supervision.
AAccaaddeemmiicc HHiigghhlliigghhttss
2001 Bachelor Degree in Business Administration majoring in Marketing.
With Second Class Upper Honour Degree Certificate.
Northern University of Malaysia (Universiti Utara Malaysia).

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April 2014 Taking over club operation from club operator and be the sole person to
head and leads the club operation.
December 2013 Be the organizer for Club Fun Family Day – Get-together with Club Members
which attract approximately 500 club members attend the activities.
November 2013 Be the key member to organize the event for the visit of Mayor and
delegates from Hanom City, South Korea together with the Mayor and
delegates from Majilis Bandaraya Shah Alam (MBSA).
July 2012 Be the organizer for the UITM Puncak Alam Annual Dinner with the first
stage in the pool setting – approximately 500 participants.
September 2012 Be the organizer for event client Malayan Banking Berhad, CSR units on their
staff family Day – approximately 500 participants.
May 2011 Be the FIABCI Evaluator for the Malaysia Property Award 2011
April 2011 Be the organizer for Escape @ Cahaya SPK Resort Club (Club soft opening
ceremony) which attract approximately 1,000 visitors.
Jan 2011 Be the key person leading a team in setting up the resort club’s operation
inclusive the initial space planning, monitoring the construction and interior
design of the club, setting-up operation, developing all the process and
procedure, legal agreement set up, liaison with the relevant authorities on
the approval, recruitment etc.
December 2010 Successfully be the key person in planning and organizing the “Tree Planting
Event with Menteri Besar Selangor”.
April 2009 Be the key person in initiating and developing an innovative financing
package named as H.O.M.E.S (Home Ownership Made Easy at Suncity) –
Triple Z Series and Series 2 for all the projects in Sunway City Bhd.
December 2008 Successfully in developing a creative financing package named as the “Rest-
Assured” Scheme to assist in the sales and marketing for one of the projects
in the company – Sunway Opal Damansara.
April 2008 Successfully be the key person in planning and organizing the company
participation in the Cityscape Asia Singapore 2008 exhibition.
December 2007 Be the pioneer of the company to develop potential market at Dumai,
Indonesia inclusive of office setting-up.
August 2005 Successfully be the key person in planning and organizing the company
participation in the MAPEX KLCC.
April 2005 Successfully be the key person in planning and organizing the company
participation in the MAPEX PWTC.

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July 2009 – Present Manager, Sales & Marketing
SPK HOMES (SHARIKAT PERMODALAN KEBANGSAAN BERHAD),
MALAYSIA
 To assists General Manager, Sales & Marketing.
 Projects In-charged:
i. Cahaya SPK Resort Club – Solely in-charge of overall
Club Operation
ii. Primer Garden Town Villas (Townhouses) – GDV of
RM208 mil.
iii. Lakeside Garden Villas (Bunaglow) – GDV of RM62mil.
iv. Hillpark (Bungalow Lots) – GDV of RM73mil.
(A) Club Division
 To head and lead the whole operation of Cahaya SPK Resort
Club.
 To set up the whole structure for the Club division.
 To establish the overall business strategies.
 To establish policies, and short and long term goals
 To manage the cash flow for the club division.
 To lead, supervise and monitor all personnel from various
department i.e. Sales & Marketing; Facilities &
Maintenances; Sales Administration; Customer Service with
16 staff in total.
 To carry out product development with strong product
differentiation through market research and benchmarking.
 Liaison with authorities department on all approval and
legal matters etc.
 Responsible in generating, planning, organizing, monitoring,
preparing and arranging in the following aspects:-
a) Marketing strategies, pricing strategies and sales
implementation strategies to achieve sales target.
b) Advertising and promotional tools such as
marketing brochure, flyers, banners, billboard,
website etc.
c) Marketing budget and expenditures.
d) To developing, planning, monitoring company’s
events, functions, exhibitions and roadshows.
e) Responsible in sourcing and monitoring advertising
agency for the company.
f) Liaise with supplier, bankers, and solicitors on
certain marketing matters.
g) Responsible in maintaining company marketing
intelligence, to conduct market research and
preparing competitors analysis on timely basis.

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(B) Land Study – Property Division
 Be one of the key people in conducting land study on
proposed development land banks.
 Conduct comprehensive research on surrounding
development for the proposed land bank to enhance the
feasibility reports.
 Assist in preparing the feasibility reports via proposal on the
product development and pricing strategies for
development.
(C) Product Development – Property Division
 Be one of the key people involving in product development
of the project via liaise with architect and consultant on the
product planning inclusive type of the product, specification,
layout, concept etc.
 Conducting market research on the feasibility of the product
and the suitable pricing strategy.
(D) Marketing & Sales – Property Division
 Be the main team members in the company to generate,
planning, organizing all company’s marketing strategies,
pricing strategies, packaging and sales implementation
strategies for the products and projects launch.
August 2008 – July 2009 Senior Executive, Marketing & Sales
SUNWAY CITY BERHAD, MALAYSIA
 To assists Manager, Marketing & Sales.
 Solely in-charge the marketing & sales planning for all the
projects in Sunway Damansara, Sunway South Quay and Sunway
Toul Kork City in Cambodia:-
i. Sunway Opal Damansara (Condominium) – GDV of
RM92mil.
ii. Sunway Challis Damansara (Townhouses) – GDV of
RM64mil.
iii. Sunway Surian Avenue (Shop-offices) – GDV of
RM33mil.
iv. Bayrocks @ Sunway South Quay (Bungalow) – GDV
of RM357mil.
 Responsible in generating, planning, organizing, monitoring,
preparing and arranging the following aspects:-
a) Marketing strategies, pricing strategies and sales
implementation strategies to achieve sales target.
b) Advertising and promotional tools such as scale
model, marketing brochure, display posters,
billboard, website etc.
c) Marketing budget and expenditures.

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d) Company launches, events, exhibitions and
roadshows.
e) Product development
 Responsible in sourcing and monitoring advertising agency for
the company.
 Liaise with supplier, bankers, and solicitors on certain marketing
matters.
 Responsible in preparing and submission of reports to authority
and Housing Ministry Department inclusive of application of
Developer License, Advertising Permit etc.
 Responsible in maintaining company marketing intelligence, to
conduct market research and preparing competitors analysis on
timely basis.
June 2007 – August 2008 Assistant Manager, Marketing & Communication
LOW YAT GROUP, MALAYSIA
 To assists General Manager, Area Marketing & Sales.
 Responsible in planning, organizing, monitoring and arranging
marketing & communication campaign for all the projects in the
company.
 Solely in-charge the marketing & communication planning for
the projects:-
i. Low Yat City (Intergrated Development of Serviced
Apartment; Condominium; Shopping Complex;
Office Suite etc) – GDV of RM600mil.
ii. Shiki Niseko, Japan (Serviced Apartment) – GDV of
RM189mil.
iii. MyHabitat (Serviced Residences) – GDV of
RM300mil.
 To generate Advertising & Promotion (A&P) ideas, strategies,
A&P plans and A&P budget for respective project to achieved
sales target.
 Responsible in sourcing (via pitching process) and monitoring
advertising agency for the company.
 Responsible in monitoring, planning and control of A&P Budget.
 Liaise with supplier and consultants on certain marketing
matters.
 Responsible in planning, organizing and monitoring for company
launches, events, exhibitions and roadshows.
 Responsible in preparing and submission of reports to authority
and Housing Ministry Department inclusive of application of
Developer License, Advertising Permit, Form 7F etc and manage
and maintaining company IDAMAN online System.
 Responsible in maintaining company marketing intelligence, to
conduct market research and preparing competitors analysis on
timely basis.

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Jan 2003 – June 2007 Senior Executive, Sales and Marketing
MEDA INC BHD, MALAYSIA
 To assists General Manager, Marketing & Sales.
 In-charge of overall sales and marketing planning for projects:-
i. Nusa Dusun, Malaka (Orchard Lots) – GDV of
RM38mil.
ii. Nusa Villas, Melaka (Resort Homes) – GDV of
RM99mil.
iii. Cova Villas (Serviced Apartment) – GDV of
RM120mil.
iv. Dumai, Indonesia (Planning stage)
 To generate marketing ideas, marketing strategies, marketing
packages, marketing plans, marketing budget and pricing policy
recommendation for respective project to achieved sales target.
 Responsible in maintaining company marketing intelligence, to
conduct market research and preparing competitors analysis on
timely basis.
 Responsible in planning, organizing, monitoring and arranging
for staff allocation for company launches, events, exhibitions
and roadshows.
 Responsible in preparing and submission of reports to authority
and Housing Ministry Department inclusive of application of
Developer License, Advertising Permit, preparing on NAPIC
report, Form 7F etc and manage and maintaining company
IDAMAN System.
 Liaise with supplier, advertising agents, bankers, solicitors on
certain marketing matters.
 To initiate complaints investigation and respond to customer
complaints on a timely basis.
 Supervise and monitoring a group of sales executives and
property agents to realize the objective of the company and to
achieve the allocated sales target. Responsible in contribution
on sales target as well.
 Responsible in handling sales to meet projected group sales
quota in access of RM100 mil per annum
 Able to achieve the overall sales quota of RM5 mil solely for the
company.
Executive, Sales Administration
MEDA INC BHD, MALAYSIA
 To assists Sales Administration Manager.
 Handling purchasers and assists them in loan application, EPF
withdrawal, payments, queries etc.
 To follow-up purchasers’ loan with financiers and financier’s
solicitors.
 To conduct general checking on all the related legal agreements
for execution.

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 Responsible on company collection. To follow-up outstanding
progressive payments from the respective parties.
 Drafting and replying of letters to respective parties related to
the project.
 To assists on company Property Systems (Wiz Developer
System), handling preliminary account allocation, generation of
billings, updating new sales, issuing Official Receipt and
Reminder to purchasers.
 Preparing weekly and monthly collection reports and other
reports required by management.
 Directly training, mentoring and monitoring 2 junior staffs in
handling respective projects.
 Provide support to the sales staff during launching or anytime
required by the management.
June 2001 – December 2002 Marketing Executive
KONG SUN GROUP OF COMPANY, JOHOR BAHRU, MALAYSIA
 To assists Senior Marketing Manager.
 To prepared market research on any project assigned by the
management:-
i. Taman Bayu Tebrau (Condominium) – GDV of
RM100mil.
ii. Kulai Hypermarket – Retail Marketing: Tenants
Recruitment.
 To prepared competitors analysis and pricing policy
recommendation for management.
 In-charge on submission of reports to government authorities
and half yearly and quarterly report to Housing Ministry.
 In-charge of application and renewal of the Developer License
and Advertising Permit.
 Preparation, organizing and monitoring any launches or
promotion for ant projects of the company and participate in
sales effort during major launches.
 Liaise with bankers, solicitors and business associates on certain
marketing matters.
 Responsible for arranging the staff on-duty during launches or
promotion and provide support to the junior staff relating
customer services.
 Responsible in finding the potential tenants for Company
Hypermarket.

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Executive, Sales Administration
KONG SUN GROUP OF COMPANY, JOHOR BAHRU, MALAYSIA
 To assists Assistant Manager, Sales Administration.
 To follow-up purchasers’ loan with financier and financier’s
solicitors.
 To conduct general checking on all the related legal agreements
for execution.
 To follow-up outstanding progressive payments from the
respective parties.
 Handling correspondence from respective parties.
 To assists on company Property Systems (IFCA), handling
preliminary account allocation, posting and generation of
billings.
 Provide support to the sales staff during launching or anytime
required by the management.
SSuupppplleemmeennttaarryy
Willing to travel.
Posses own transport.
Current Salary : RM8,300-00 + Hand phone Allowance of RM200.00
Expected Monthly Salary : RM10,000-00 (negotiable)
Availability : Immediately after notice period of THREE (3) months.
RReeffeerreenncceess
1. Name : Mr. Steven Lim
Contact number : 019-280 7878
Position : Head of Property Division
Company Name : SPK Berhad
2. Name : Ms. Casey Wong
Contact number : 012-732 0909
Position : Branch Manager
Company Name : Hua Yang Berhad (Johor)