In the era of social media,the ability to use the advantages of Twitter and make them work for your business is the key of your success.The case study of Paramount Pictures and their brilliant strategy on promoting Paranormal Activity show us that if you can make a right use of social media ,you can get not only the profits you never dreamed of,but also the recognition and the engagement with your business.Paranormal Activity's campaign on twitter should become an inspiration of how your business should go viral and accomplish the goals by providing genuine value ,engaging a community and letting her do the work for you.

1. Marketing and public relations lab
Social Media and Entepreneurship

3. How
effectively used
for promoting

4. is a relatively
new social
media,
with rapid
development.

5. incorporates
for the
promotion of its
movies

7. Why Paranormal Activity?
Given the fact that the movie was
low-budget, a campaign in social media
was the only solution.
Albeit the movie had an initial
budget of $15.000 ,in Box Office
made $107.000.000!
It’s the first movie that used viral
campaign and the audience decided
its screening.

8. Goals Goals
Notification of the film by
the method «word of mouth»
(costless)
«Raising curiosity» with regards to the
film.
Creating «buzzing»
Increase in demand

9. Results?
 Tweeting about P.A.
demand and experience
 Tweeting about P.A.
reviews & posting links to
reviews by
experts, videos, websites
and blogs
 Leading to a P.A.  Ample P.A. tweets and conversation
conversation -> trending topic(the longest TT on
twitter for any of Paramount’s
films)
 Raising curiosity among Tweeters
who haven’t heard about P.A.
 Led to box office success($107

10. Where all that lead?
 Tweeting about P.A. demand and experience
 Tweeting about P.A. reviews & posting links to
reviews by experts, videos, websites and blogs
 Leading to a P.A. conversation
 Ample P.A. tweets and conversation -> trending
topic(the longest TT on twitter for any of
Paramount’s films)
 Raising curiosity among Tweeters who haven’t heard
about P.A.
Led to box office success($107 million)

12. What’s the Tone?
«Everyone wants to know how to trend on
twitter. Well, you have to be strategic about
when you’re releasing content» Amy Powell
Late night tweeting
The tone of posts depended solely
on the users of twitter, as Paramount
didn’t raise promotional tweets.

13. “Argonauts Productions Inc”
A Greek movie production
company.
Use of Twitter for the production
of its movies.
Tweeting about new movies
Raising curiosity
Contests through Twitter
Publishing reviews and
comments on Twitter
Icon “share on Twitter” at the end of
trailers

14. Info Sources:
 http://en.wikipedia.org
 http://econsultancy.com/uk/blog/6047-case-
study-paranormal-activity-takes-over-twitter
 http://www.slideshare.net/soravjain/paranormal-
activity-social-media-success-case-study
 http://www.youtube.com/watch?v=qyCz4FAvmko
&feature=youtube_gdata_player

15. 4Sight
Ιζμπιζηζιούκ Νηορίμα
@DorinaIzbisciuc
Μασροσδή Ελεσθερία @eliaki_m
Ξσπόλιηος Νίκος @nikosxypolitos
Σηολάκη Νηιάμα Μαρία @mariastol
Τζέλιος Νίκος @nikostselios

16. Professors
Γιαμμακέαπ Γιώογξπ
Δξναοάπ Ιωάμμηπ
Νεκηάοιξπ Σρλιγαοδάκηπ
Λήδα Τζεμέ- ζρμηξμίζηοια
Μπέηρ Τζαγκαοέζηξρ: ρπεύθρμη εογαζηηοίξρ