March 19, 2013 Presentation at Collin College Small Business Development Center, Plano, TX. Presenter: Dorian Karthauser, http://www.mypandamonium.com.
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Social Media: What is It and How to Get It
1. Social Media:
What is it? Does my business need it?
Dec 12, 2012 and March 19, 2013 at
Collin College Small Business Development Center, Plano, TX
Presenter: Dorian Karthauser, www.mypandamonium.com
2. Social Media: How Can I Get It?
Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com www.social-media-diy.com
Presented By: Dorian Karthauser
Owner/Entrepreneur: My Pandamonium Marketing-SEO
Internet Marketing: Wordpress Websites, SEO, Social Media, SEM
Training: Wordpress, SEO, Social Media, SEM
www.facebook.com/MyPandamoniumInternetMarketing
https://twitter.com/SEO_WebsitesDFW
www.linkedin.com/in/doriankarthauser
http://pinterest.com/mypandamonium
www.youtube.com/user/MyPandamoniumDFW
3. Social Media: How Can I Get It?
Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com www.social-media-diy.com
Social media refers to the interaction of people in which they
create, share, exchange and comment on content among
themselves in virtual communities and networks.
…Social Media is "a group of Internet-based applications that
allow the creation and exchange of user-generated content.
In the year 2012, social media became one of the most powerful
sources for news updates through platforms such
as Twitter, Facebook, and Google+
Wikipedia, http://en.wikipedia.org/wiki/Social_media
4. Social Media: How Can I Get It?
Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com www.social-media-diy.com
Main Social Media Used for Business:
1. Facebook Brand pages
2. Twitter
3. LinkedIn
4. Google+ and Google+ Brand pages
5. Pinterest
6. YouTube
5. Social Media: How Can I Get It?
Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com www.social-media-diy.com
Main Reasons to Use Social Media
1. Interact with potential clients/customers
2. Reach out existing clients/customers
3. SEO
4. Media Publishing & Content Marketing:
Tell Your Story
5. Acquire new clients
6. Customer Service
7. Did we mention: SEO?
6. Social Media: How Can I Get It?
Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com www.social-media-diy.com
Inbound vs Outbound (traditional) Marketing
• Inbound marketing provides added value
• Inbound marketing earns customer loyalty
• Consumers control ads and info viewed on the
internet; consumers find you
• Consumers want interactive buying experiences
– on their terms
• Make it EASY to Buy
http://pinterest.com/pin/121315783684074673/
7. Social Media: How Can I Get It?
Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com www.social-media-diy.com
Business is no longer a media ‘user’
Business is now a Media Publisher
Who is a Media Publisher?
YOU are.
8. Social Media: How Can I Get It?
Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com www.social-media-diy.com
Who Uses Social Media?
Business
Government
www.howto.gov/social-media/social-media-types
www.dipity.com/govnewmedia/Gov-Social-Media-Timeline
Individuals
9. Social Media: How Can I Get It?
Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com www.social-media-diy.com
Varieties of Social Media
• Blogs (e.g., WordPress)
• Social Networks (e.g., Facebook)
• Microblogs (e.g., Twitter)
• Wikis (e.g., Wikipedia)
• Video
• Podcasts
• Discussion Forums
• RSS Feeds
• Photo Sharing (e.g., Flickr)
• Gamification
10. Social Media: How Can I Get It?
Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com www.social-media-diy.com
Baby Boomers and Social Media
As of April 2011:
Social network use among Internet users 50 years old
and older has nearly doubled to 42% over the past year.
In fact, in the U.S. alone there are nearly 16 million
people 55 and older using Facebook.
11. Social Media: How Can I Get It?
Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com www.social-media-diy.com
12. Social Media: How Can I Get It?
Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com www.social-media-diy.com
Oct 2012
Care2 held an information packed webinar Engaging Baby Boomers and Seniors
through Social Media with panelists Gina Pagliaro, Immersion Active, Jen Smith from
AARP, and Molly Connors from Care2 (www.care2.com)
The webinar featured Useful Boomer Statistics
• Boomers control over 80% of personal financial assets.
• 50% of all consumer spending is from Boomers.
• They have a desire to pass wealth to charity vs. their children.
• 84% of internet users 50 and over use social networking sites.
• Smith, also added that Boomers not only drive the economy with their purchasing
power, recent studies show that Baby Boomers now boast the highest growth rate
of Entrepreneurship in America.
According to the U.S. Bureau of Labor Statistics, the Boomer and older generations
now represent a $2.6 trillion annual market!
13. Social Media: How Can I Get It?
Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com www.social-media-diy.com
Feb 2012
Over 55 and on Facebook? If so, join the crowd as the site becomes
ever more popular with baby boomers and seniors.
New statistics from Experian Hitwise show that people 55+ make up
24% of the online population. 20% are active on Facebook, and that’s
not far behind the 23% of 25-34 year old Facebook users.
Other research continually shows that Facebook is very popular among
baby boomers and seniors who find it an easy way to keep in touch
with friends and family scattered across the country.
http://answers.iquote.com/blog/2012-02/baby-boomers-and-seniors-take-to-
facebook.aspx#ixzz2Eqg4uM75
14. Social Media: How Can I Get It?
Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com www.social-media-diy.com
Branding 2012
What is Branding?
http://youtu.be/JKIAOZZritk
• Your only way to ‘stand out’ in the crowded marketplace
• Your unique business offering and mission
• Way to generate customer loyalty – and retention
http://youtu.be/HhsWzJo2sN4 '1984' Apple Macintosh Commercial
15. Social Media: How Can I Get It?
Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com www.social-media-diy.com
Social is Key to SEO, by Matt Cutts of Google
http://youtu.be/2jYJV9zHy04
Google+ Authorship
https://plus.google.com/authorship
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=2539557
Google+ Business
http://www.google.com/+/business
Ways to Get Links and Social Shares –
SEOMoz Whiteboard Friday
http://www.seomoz.org/blog/my-favorite-way-to-get-links-and-social-shares-whiteboard-friday
16. Social Media: How Can I Get It?
Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com www.social-media-diy.com
Content Marketing
Content marketing is an umbrella term encompassing
all marketing formats that involve the creation and
sharing of content in order to attract, acquire and engage
clearly defined and understood current and potential
consumer bases with the objective of driving profitable
customer action.
Content marketing subscribes to the notion that
delivering information to prospects and customers drives
profitable consumer action. Content marketing has
benefits in terms of retaining reader attention and
improving brand loyalty. http://en.wikipedia.org/wiki/Content_marketing
17. Social Media: How Can I Get It?
Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com www.social-media-diy.com
Need Social Media Assistance or Training
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