SlideShare ist ein Scribd-Unternehmen logo
1 von 17
Social Media:
What is it? Does my business need it?




                Dec 12, 2012 and March 19, 2013 at
   Collin College Small Business Development Center, Plano, TX
    Presenter: Dorian Karthauser, www.mypandamonium.com
Social Media: How Can I Get It?
                 Presented by My Pandamonium Marketing-SEO
              www.mypandamonium.com www.social-media-diy.com


Presented By: Dorian Karthauser
Owner/Entrepreneur:      My Pandamonium Marketing-SEO
Internet Marketing:      Wordpress Websites, SEO, Social Media, SEM
Training:         Wordpress, SEO, Social Media, SEM


        www.facebook.com/MyPandamoniumInternetMarketing

       https://twitter.com/SEO_WebsitesDFW

        www.linkedin.com/in/doriankarthauser

       http://pinterest.com/mypandamonium

       www.youtube.com/user/MyPandamoniumDFW
Social Media: How Can I Get It?
                 Presented by My Pandamonium Marketing-SEO
              www.mypandamonium.com www.social-media-diy.com


Social media refers to the interaction of people in which they
create, share, exchange and comment on content among
themselves in virtual communities and networks.
…Social Media is "a group of Internet-based applications that
allow the creation and exchange of user-generated content.

In the year 2012, social media became one of the most powerful
sources for news updates through platforms such
as Twitter, Facebook, and Google+

Wikipedia, http://en.wikipedia.org/wiki/Social_media
Social Media: How Can I Get It?
            Presented by My Pandamonium Marketing-SEO
         www.mypandamonium.com www.social-media-diy.com



Main Social Media Used for Business:

1. Facebook Brand pages
2. Twitter
3. LinkedIn
4. Google+ and Google+ Brand pages
5. Pinterest
6. YouTube
Social Media: How Can I Get It?
              Presented by My Pandamonium Marketing-SEO
           www.mypandamonium.com www.social-media-diy.com


Main Reasons to Use Social Media
1. Interact with potential clients/customers
2. Reach out existing clients/customers
3. SEO
4. Media Publishing & Content Marketing:
   Tell Your Story
5. Acquire new clients
6. Customer Service
7. Did we mention: SEO?
Social Media: How Can I Get It?
             Presented by My Pandamonium Marketing-SEO
          www.mypandamonium.com www.social-media-diy.com


Inbound vs Outbound (traditional) Marketing

• Inbound marketing provides added value
• Inbound marketing earns customer loyalty
• Consumers control ads and info viewed on the
  internet; consumers find you
• Consumers want interactive buying experiences
  – on their terms
• Make it EASY to Buy
          http://pinterest.com/pin/121315783684074673/
Social Media: How Can I Get It?
         Presented by My Pandamonium Marketing-SEO
      www.mypandamonium.com www.social-media-diy.com




Business is no longer a media ‘user’
Business is now a Media Publisher

    Who is a Media Publisher?
            YOU are.
Social Media: How Can I Get It?
                Presented by My Pandamonium Marketing-SEO
             www.mypandamonium.com www.social-media-diy.com



Who Uses Social Media?

Business
Government
 www.howto.gov/social-media/social-media-types
 www.dipity.com/govnewmedia/Gov-Social-Media-Timeline

Individuals
Social Media: How Can I Get It?
                Presented by My Pandamonium Marketing-SEO
             www.mypandamonium.com     www.social-media-diy.com


               Varieties of Social Media
•   Blogs (e.g., WordPress)
•   Social Networks (e.g., Facebook)
•   Microblogs (e.g., Twitter)
•   Wikis (e.g., Wikipedia)
•   Video
•   Podcasts
•   Discussion Forums
•   RSS Feeds
•   Photo Sharing (e.g., Flickr)
•   Gamification
Social Media: How Can I Get It?
              Presented by My Pandamonium Marketing-SEO
           www.mypandamonium.com     www.social-media-diy.com



Baby Boomers and Social Media
As of April 2011:

Social network use among Internet users 50 years old
and older has nearly doubled to 42% over the past year.

In fact, in the U.S. alone there are nearly 16 million
people 55 and older using Facebook.
Social Media: How Can I Get It?
   Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com www.social-media-diy.com
Social Media: How Can I Get It?
                    Presented by My Pandamonium Marketing-SEO
                 www.mypandamonium.com www.social-media-diy.com

Oct 2012
Care2 held an information packed webinar Engaging Baby Boomers and Seniors
through Social Media with panelists Gina Pagliaro, Immersion Active, Jen Smith from
AARP, and Molly Connors from Care2 (www.care2.com)

The webinar featured Useful Boomer Statistics

•   Boomers control over 80% of personal financial assets.
•   50% of all consumer spending is from Boomers.
•   They have a desire to pass wealth to charity vs. their children.
•   84% of internet users 50 and over use social networking sites.
•   Smith, also added that Boomers not only drive the economy with their purchasing
    power, recent studies show that Baby Boomers now boast the highest growth rate
    of Entrepreneurship in America.
    According to the U.S. Bureau of Labor Statistics, the Boomer and older generations
    now represent a $2.6 trillion annual market!
Social Media: How Can I Get It?
                   Presented by My Pandamonium Marketing-SEO
                www.mypandamonium.com www.social-media-diy.com


Feb 2012
Over 55 and on Facebook? If so, join the crowd as the site becomes
ever more popular with baby boomers and seniors.

New statistics from Experian Hitwise show that people 55+ make up
24% of the online population. 20% are active on Facebook, and that’s
not far behind the 23% of 25-34 year old Facebook users.

Other research continually shows that Facebook is very popular among
baby boomers and seniors who find it an easy way to keep in touch
with friends and family scattered across the country.

http://answers.iquote.com/blog/2012-02/baby-boomers-and-seniors-take-to-
facebook.aspx#ixzz2Eqg4uM75
Social Media: How Can I Get It?
                  Presented by My Pandamonium Marketing-SEO
               www.mypandamonium.com www.social-media-diy.com



Branding 2012
What is Branding?
http://youtu.be/JKIAOZZritk

• Your only way to ‘stand out’ in the crowded marketplace
• Your unique business offering and mission
• Way to generate customer loyalty – and retention

http://youtu.be/HhsWzJo2sN4 '1984' Apple Macintosh Commercial
Social Media: How Can I Get It?
                    Presented by My Pandamonium Marketing-SEO
                 www.mypandamonium.com www.social-media-diy.com


             Social is Key to SEO, by Matt Cutts of Google
                               http://youtu.be/2jYJV9zHy04


                              Google+ Authorship
                            https://plus.google.com/authorship

       http://support.google.com/webmasters/bin/answer.py?hl=en&answer=2539557

                                Google+ Business
                            http://www.google.com/+/business


                  Ways to Get Links and Social Shares –
                     SEOMoz Whiteboard Friday
http://www.seomoz.org/blog/my-favorite-way-to-get-links-and-social-shares-whiteboard-friday
Social Media: How Can I Get It?
                 Presented by My Pandamonium Marketing-SEO
              www.mypandamonium.com www.social-media-diy.com


Content Marketing
Content marketing is an umbrella term encompassing
all marketing formats that involve the creation and
sharing of content in order to attract, acquire and engage
clearly defined and understood current and potential
consumer bases with the objective of driving profitable
customer action.
Content marketing subscribes to the notion that
delivering information to prospects and customers drives
profitable consumer action. Content marketing has
benefits in terms of retaining reader attention and
improving brand loyalty. http://en.wikipedia.org/wiki/Content_marketing
Social Media: How Can I Get It?
            Presented by My Pandamonium Marketing-SEO
         www.mypandamonium.com www.social-media-diy.com



Need Social Media Assistance or Training
        at Affordable Pricing?

Contact My Pandamonium Marketing-SEO!
                      866-241-7474

    Serving Dallas-Fort Worth and the US
    Based in DFW and Made in America: We Don’t Out-Source

Weitere ähnliche Inhalte

Empfohlen

PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
 

Empfohlen (20)

Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
 

Social Media: What is It and How to Get It

  • 1. Social Media: What is it? Does my business need it? Dec 12, 2012 and March 19, 2013 at Collin College Small Business Development Center, Plano, TX Presenter: Dorian Karthauser, www.mypandamonium.com
  • 2. Social Media: How Can I Get It? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com www.social-media-diy.com Presented By: Dorian Karthauser Owner/Entrepreneur: My Pandamonium Marketing-SEO Internet Marketing: Wordpress Websites, SEO, Social Media, SEM Training: Wordpress, SEO, Social Media, SEM www.facebook.com/MyPandamoniumInternetMarketing https://twitter.com/SEO_WebsitesDFW www.linkedin.com/in/doriankarthauser http://pinterest.com/mypandamonium www.youtube.com/user/MyPandamoniumDFW
  • 3. Social Media: How Can I Get It? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com www.social-media-diy.com Social media refers to the interaction of people in which they create, share, exchange and comment on content among themselves in virtual communities and networks. …Social Media is "a group of Internet-based applications that allow the creation and exchange of user-generated content. In the year 2012, social media became one of the most powerful sources for news updates through platforms such as Twitter, Facebook, and Google+ Wikipedia, http://en.wikipedia.org/wiki/Social_media
  • 4. Social Media: How Can I Get It? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com www.social-media-diy.com Main Social Media Used for Business: 1. Facebook Brand pages 2. Twitter 3. LinkedIn 4. Google+ and Google+ Brand pages 5. Pinterest 6. YouTube
  • 5. Social Media: How Can I Get It? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com www.social-media-diy.com Main Reasons to Use Social Media 1. Interact with potential clients/customers 2. Reach out existing clients/customers 3. SEO 4. Media Publishing & Content Marketing: Tell Your Story 5. Acquire new clients 6. Customer Service 7. Did we mention: SEO?
  • 6. Social Media: How Can I Get It? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com www.social-media-diy.com Inbound vs Outbound (traditional) Marketing • Inbound marketing provides added value • Inbound marketing earns customer loyalty • Consumers control ads and info viewed on the internet; consumers find you • Consumers want interactive buying experiences – on their terms • Make it EASY to Buy http://pinterest.com/pin/121315783684074673/
  • 7. Social Media: How Can I Get It? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com www.social-media-diy.com Business is no longer a media ‘user’ Business is now a Media Publisher Who is a Media Publisher? YOU are.
  • 8. Social Media: How Can I Get It? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com www.social-media-diy.com Who Uses Social Media? Business Government www.howto.gov/social-media/social-media-types www.dipity.com/govnewmedia/Gov-Social-Media-Timeline Individuals
  • 9. Social Media: How Can I Get It? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com www.social-media-diy.com Varieties of Social Media • Blogs (e.g., WordPress) • Social Networks (e.g., Facebook) • Microblogs (e.g., Twitter) • Wikis (e.g., Wikipedia) • Video • Podcasts • Discussion Forums • RSS Feeds • Photo Sharing (e.g., Flickr) • Gamification
  • 10. Social Media: How Can I Get It? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com www.social-media-diy.com Baby Boomers and Social Media As of April 2011: Social network use among Internet users 50 years old and older has nearly doubled to 42% over the past year. In fact, in the U.S. alone there are nearly 16 million people 55 and older using Facebook.
  • 11. Social Media: How Can I Get It? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com www.social-media-diy.com
  • 12. Social Media: How Can I Get It? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com www.social-media-diy.com Oct 2012 Care2 held an information packed webinar Engaging Baby Boomers and Seniors through Social Media with panelists Gina Pagliaro, Immersion Active, Jen Smith from AARP, and Molly Connors from Care2 (www.care2.com) The webinar featured Useful Boomer Statistics • Boomers control over 80% of personal financial assets. • 50% of all consumer spending is from Boomers. • They have a desire to pass wealth to charity vs. their children. • 84% of internet users 50 and over use social networking sites. • Smith, also added that Boomers not only drive the economy with their purchasing power, recent studies show that Baby Boomers now boast the highest growth rate of Entrepreneurship in America. According to the U.S. Bureau of Labor Statistics, the Boomer and older generations now represent a $2.6 trillion annual market!
  • 13. Social Media: How Can I Get It? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com www.social-media-diy.com Feb 2012 Over 55 and on Facebook? If so, join the crowd as the site becomes ever more popular with baby boomers and seniors. New statistics from Experian Hitwise show that people 55+ make up 24% of the online population. 20% are active on Facebook, and that’s not far behind the 23% of 25-34 year old Facebook users. Other research continually shows that Facebook is very popular among baby boomers and seniors who find it an easy way to keep in touch with friends and family scattered across the country. http://answers.iquote.com/blog/2012-02/baby-boomers-and-seniors-take-to- facebook.aspx#ixzz2Eqg4uM75
  • 14. Social Media: How Can I Get It? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com www.social-media-diy.com Branding 2012 What is Branding? http://youtu.be/JKIAOZZritk • Your only way to ‘stand out’ in the crowded marketplace • Your unique business offering and mission • Way to generate customer loyalty – and retention http://youtu.be/HhsWzJo2sN4 '1984' Apple Macintosh Commercial
  • 15. Social Media: How Can I Get It? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com www.social-media-diy.com Social is Key to SEO, by Matt Cutts of Google http://youtu.be/2jYJV9zHy04 Google+ Authorship https://plus.google.com/authorship http://support.google.com/webmasters/bin/answer.py?hl=en&answer=2539557 Google+ Business http://www.google.com/+/business Ways to Get Links and Social Shares – SEOMoz Whiteboard Friday http://www.seomoz.org/blog/my-favorite-way-to-get-links-and-social-shares-whiteboard-friday
  • 16. Social Media: How Can I Get It? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com www.social-media-diy.com Content Marketing Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action. Content marketing subscribes to the notion that delivering information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. http://en.wikipedia.org/wiki/Content_marketing
  • 17. Social Media: How Can I Get It? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com www.social-media-diy.com Need Social Media Assistance or Training at Affordable Pricing? Contact My Pandamonium Marketing-SEO! 866-241-7474 Serving Dallas-Fort Worth and the US Based in DFW and Made in America: We Don’t Out-Source