This slide deck is from a recent presentation I delivered on key ways to utilize LinkedIn to reconnect with alumni, market the school and share University happenings with the community. However, the information in these slides is beneficial to a broad base of LinkedIn users. TOPICS COVERED: Connection tips Advanced LinkedIn searches * University Pages Overview * Building a robust LinkedIn Profile * LinkedIn Company Page benefits

1. LinkedIn Prospecting and Marketing for Universities
Donna Gilliland, Founder of MOSTraining
Social Media Business Speaker and Educator
www.MOSTraining.com * Train@MOSTraining.com

2. Connection Strategies

3. LinkedIn Group Connection Benefits
• You can join up to 50 groups
• Members can message other members.
• Isolate and view the activity of a specific
member.
• Contribute to the conversation.
• Create your own group
• As a group owner you can send group
announcements. Members cannot.

4. Groups: see the activity of a specific member
Clicking
‘See activity’
brings up a list of
all the discussions
this person has
posted within the
group.

5. Get Introduced Option
A warm introduction allows you
to be introduced by a connection
that you share in common.
Warm introductions are often
given more attention than a cold
introduction, where neither
person knows the other.
CLICK HERE
For more information about
Get Introduced.

6. Prospecting Using Advanced Searches
Find out…
• First & Last Name
• Location
• Title
• Company
• Relationship (1st Level, 2nd 3rd)

7. Account Researcher: fee based prospecting tool
• Director and Executive
level
• Phone numbers
• Email addresses
• Talking points
• Industry
www.eGrabber.com

8. University Pages Released August 2013
TARGET…
• Prospective & current
students
• Alumni
• Teachers
• Parents
• Send targeted messages
NOTE: similar to Company Pages, except University Pages is for academic institutions.

9. Adopting Your University Page

10. University Pages Suggested Reading
CLICK TO READ THE ENTIRE ARTICLE
“You can even re-engage them for your capital
campaigns and find bigger donors who were not
previously supporting your school.”

11. University Pages Suggested Reading
Article link: http://tnw.co/14f01DE

12. Is Your Branding In Place?
Personal Profile
Company Page

13. LinkedIn Company Page Benefits
• Visibility
• Home Page Banner
• 3 Service Page
Banners
• Link to external pages
• 25 Services/Products
• Video
• Target marketing
• Special offers
• Recommendations

14. Company Pages – a suggested designer
One of my favorite social channel design
companies is Custom Page Designs.
You can find out more about them at:
http://www.customfanpagedesigns.com/linkedin/index.htm

15. Download LinkedIn’s Company Page Playbook

16. Download: 15 Tips for Compelling Updates
CLICK HERE to view the entire SlideShare on this topic.

17. 1
Optimizing Your Profile for Exposure

18. My LinkedIn Goals
Linked

19. First Steps: gather you data
Job History
Certifications
Specialized skills
Memberships
Videos
Presentations
Linked

20. Headliner
Professional Headline 120 characters
Who are you? What do you offer?
TIP: your headline travels with you when you comment and post.

21. Adding website links to your profile
3 Web sites
Call to Action headings
Custom URL

22. SUMMARY – 2000 characters of space
Write your Summary section in a Word
document so you can spell check.
Where applicable include a link to a video,
document or presentation.
Think keyword strategic as you craft your
Summary section.

23. More Profile Options

24. Skills & Expertise

25. Status Updates
Tip: Plan status updates to coincide with your LinkedIn goals.
Goal Examples
• Gain visibility
• Subject matter expert
• Share information
• Attract new clients

26. 2
Connection Strategies

27. Grow Your Network
Business colleagues
People you meet at events
Connect with customers
Use LinkedIn’s Advanced search
Power Tip: LinkedIn Advanced search defaults to first degree connections and uses a relevance category algorithm.

28. Groups – strategic choices
Choose based upon your industry
and/or interest.
Contribute to your Groups.
Groups appear on your Profile.
You can message people in your
Groups.

29. LinkedIn Group Connection Benefits
•
•
•
•
Join up to 50 groups
Create your own
Members can message other members.
As a group owner you can send out emails
to members.
• Isolate and view the activity of a specific
member.
• Contribute to the conversation.

30. 3
Social Proof
Recommendations & Endorsements

31. Recommendations – reach out and recommend
Be genuine and ethical.
• Recommend people who you
truly know their work.
• Don’t ask anyone to
recommend your work if they
don’t know your work.

32. Endorsements - the mini recommendation
Up to 50 skills can be placed on your
Profile.
Reach out and thank those who
endorse you.
Don’t endorse the skills of people you
don’t know.
Don’t ask people to endorse you if
they have not witnessed your work.

33. 4
LinkedIn Company Pages

34. LinkedIn Company Page Benefits
•
•
•
•
•
•
•
•
•
•
Visibility
Home Page Banner
3 Service Page Banners
Link to external pages
25 Services/Products
Video
Targeted status updates
Sponsored updates
Special offers
Recommendations

35. Company Pages – a suggested designer
One of my favorite social channel design
companies is Custom Page Designs.
You can find out more about them at:
http://www.customfanpagedesigns.com/linkedin/index.htm

36. Follow LinkedIn Company Pages
• Stay on top of what your
competitors are doing.
• Great source of
information for a possible
interview.
• See your degrees of
separation.
• Follow your customer’s
pages.
• Follow your vendor’s
pages.

37. Donna Gilliland, Founder of MOSTraining
Social Business Speaker and Educator
Let’s stay connected…
LinkedIn: www.LinkedIn.com/in/DonnaGilliland
Follow on Twitter: www.Twitter.com/DonnaGilliland
Facebook: www.Facebook.com/MOSTraining
Subscribe to my YouTube channel:
www.YouTube.com/MOSTraining