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Search the Internet like an Expert

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Search the Internet like an expert Daniyar Salikhov, U.S. Embassy Tashkent
One of the Internet's strengths is its ability to help consumers find the right needle in a digital haystack of data. --Jared Sandberg, Editor @bloomberg.com
Internet search • Web directories (ipl.org, about.com) - - Carefully reviewed. selected and organized info - • Managed and edited by humans Reliable and authentic Search engines (Google, Yandex, Bing, etc) - Search by keywords - Databases compiled by machine crawlers (minimal human oversight) - Not curated
Useful terms • Browser • Keywords • Bookmarks/Favorites • Uniform resource locator (URL) • Cookie • Domain/Domain type • Domain name • HTML - Hypertext/Link
Parts of a URL http://www.starwars.com/seminars.html • http://--hypertext transfer protocol: the language computers use to “talk” to one another • www—world wide web: the body of information connected by the cables and computers of the Internet • .starwars—domain name: the structured, alphabetic-based, unique name for a computer on a network • .com—top level domain: gives an idea of where the document is stored • /seminars—file name: a folder within a website • .html—hypertext markup language: the computer language used to format documents
Top level domains • .edu - higher education (harvard.edu) • .com - commercial (audi.com) • .gov - government agency (whitehouse.gov) • .mil - military (army.mil) • .org - general noncommercial organization (un.org) • .info - Information (educationusa.info) • .uz - geographic (gazeta.uz)
Google: Basic search • Use more keywords or search terms • Capitalization • Automatic “and” queries (news reader --> news AND reader OR readers) • Exclusion of common words • Word variations • Truncation / wild card searching • I’m Feeling Lucky
Google search results PAID vs. ORGANIC
Phrase search Narrows down search by looking for an exact phrase or sentence. Useful when searching for a title or a quotation. Usually quotation marks are used to connect the words together. Examples: • “U.S. Uzbek relations” vs U.S. Uzbek relations • “Graduate scholarship” • “Test centers”
Negative search terms Use a "minus" sign to exclude terms you don’t want to appear on a page Examples: • "International • Graduate scholarships" -sport -art admission requirements -GMAT -GRE
Intitle/Allintitle: Standard HTML page Allintitle: <HTML> Search for query words in the title of a page <HEAD> <TITLE>……………</TITLE> Examples: •allintitle:international </HEAD> scholarships <BODY> •allintitle:foundations ……………….. •allintitle:top student </BODY> </HTML> scholarships MBA schools
Inurl/Allinurl: Search for query words in page URLs Examples: • allinurl:application waiver • allinurl:rolling admissions • harvard inurl:financial aid • TOEFL inurl:listening
Allintext: Search for query words in the text of a page Examples: • allintext:international graduate scholarships psychology • allintext:dual degree "computer science" business international • allintext:research central asian studies fellowship
Related: List web pages similar to a web page you specify Examples: • related:educationusa.info • related:www.internationalscholarships.com
Site: • Search all pages containing a particular word or words from a single website; • Search pages from a particular type of domain or institution • Search pages from a single country Examples: • scholarships site:educationusa.info • student visa site:travel.state.gov • tourist attractions site:nycgo.com • obama biography site:gov • рестораны site:uz
Link: Find linked pages, i.e. show pages that point to a URL • link:educationusa.info • link:www.internationalscholarships.com • link:nycgo.com
Filetype: Search for a particular file type Examples: • un internship application form filetype:pdf OR filetype:docx • how to study in the US filetype:ppt • health management dissertations john hopkins filetype:xls
The Internet is like a vast ocean full of wonderful things
But like the ocean, the Internet can also become polluted with garbage and unsavory elements as well.
Evaluate information Know how search engines work and learn to identify quality information from bad information
C.A.R.P test • C - currency • A - authority • R – reliability/relevance • P – purpose/point of view
Bonus • Google Advanced Search (http://www.google.com/advanced_search) • Google Alerts (http://www.google.com/alerts) • Yandex Blog Search (http://blogs.yandex.ru/)
Questions?

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Search the Internet like an Expert

  • 1. Search the Internet like an expert Daniyar Salikhov, U.S. Embassy Tashkent
  • 2. One of the Internet's strengths is its ability to help consumers find the right needle in a digital haystack of data. --Jared Sandberg, Editor @bloomberg.com
  • 3. Internet search • Web directories (ipl.org, about.com) - - Carefully reviewed. selected and organized info - • Managed and edited by humans Reliable and authentic Search engines (Google, Yandex, Bing, etc) - Search by keywords - Databases compiled by machine crawlers (minimal human oversight) - Not curated
  • 4.
  • 5.
  • 6. Useful terms • Browser • Keywords • Bookmarks/Favorites • Uniform resource locator (URL) • Cookie • Domain/Domain type • Domain name • HTML - Hypertext/Link
  • 7. Parts of a URL http://www.starwars.com/seminars.html • http://--hypertext transfer protocol: the language computers use to “talk” to one another • www—world wide web: the body of information connected by the cables and computers of the Internet • .starwars—domain name: the structured, alphabetic-based, unique name for a computer on a network • .com—top level domain: gives an idea of where the document is stored • /seminars—file name: a folder within a website • .html—hypertext markup language: the computer language used to format documents
  • 8. Top level domains • .edu - higher education (harvard.edu) • .com - commercial (audi.com) • .gov - government agency (whitehouse.gov) • .mil - military (army.mil) • .org - general noncommercial organization (un.org) • .info - Information (educationusa.info) • .uz - geographic (gazeta.uz)
  • 9. Google: Basic search • Use more keywords or search terms • Capitalization • Automatic “and” queries (news reader --> news AND reader OR readers) • Exclusion of common words • Word variations • Truncation / wild card searching • I’m Feeling Lucky
  • 11. Phrase search Narrows down search by looking for an exact phrase or sentence. Useful when searching for a title or a quotation. Usually quotation marks are used to connect the words together. Examples: • “U.S. Uzbek relations” vs U.S. Uzbek relations • “Graduate scholarship” • “Test centers”
  • 12. Negative search terms Use a "minus" sign to exclude terms you don’t want to appear on a page Examples: • "International • Graduate scholarships" -sport -art admission requirements -GMAT -GRE
  • 13. Intitle/Allintitle: Standard HTML page Allintitle: <HTML> Search for query words in the title of a page <HEAD> <TITLE>……………</TITLE> Examples: •allintitle:international </HEAD> scholarships <BODY> •allintitle:foundations ……………….. •allintitle:top student </BODY> </HTML> scholarships MBA schools
  • 14. Inurl/Allinurl: Search for query words in page URLs Examples: • allinurl:application waiver • allinurl:rolling admissions • harvard inurl:financial aid • TOEFL inurl:listening
  • 15. Allintext: Search for query words in the text of a page Examples: • allintext:international graduate scholarships psychology • allintext:dual degree "computer science" business international • allintext:research central asian studies fellowship
  • 16. Related: List web pages similar to a web page you specify Examples: • related:educationusa.info • related:www.internationalscholarships.com
  • 17. Site: • Search all pages containing a particular word or words from a single website; • Search pages from a particular type of domain or institution • Search pages from a single country Examples: • scholarships site:educationusa.info • student visa site:travel.state.gov • tourist attractions site:nycgo.com • obama biography site:gov • рестораны site:uz
  • 18. Link: Find linked pages, i.e. show pages that point to a URL • link:educationusa.info • link:www.internationalscholarships.com • link:nycgo.com
  • 19. Filetype: Search for a particular file type Examples: • un internship application form filetype:pdf OR filetype:docx • how to study in the US filetype:ppt • health management dissertations john hopkins filetype:xls
  • 20. The Internet is like a vast ocean full of wonderful things
  • 21. But like the ocean, the Internet can also become polluted with garbage and unsavory elements as well.
  • 22. Evaluate information Know how search engines work and learn to identify quality information from bad information
  • 23. C.A.R.P test • C - currency • A - authority • R – reliability/relevance • P – purpose/point of view
  • 24. Bonus • Google Advanced Search (http://www.google.com/advanced_search) • Google Alerts (http://www.google.com/alerts) • Yandex Blog Search (http://blogs.yandex.ru/)