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Sarah Diffley
Sarah.Diffley@lyit.ie
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Page categories
Manage permissions
Basic information
Profile picture
Marketing
Manage Admins
Applications
Mobile
Insights
Pages help
Facebook
Structuring your page
Tabs
 Deciding on tabs
 Layout of tabs
 Removing tabs
Content
 Information
 Photos
 Videos
Facebook
Adding your own pages and content
 FBML
 <b></b> To bold words
 <br></br> Line break
 <a href = “link">txt</a> clickable link
Username for your facebook page
 www.facebook.com/username
 You need 25 users
Twitter
Twitter
Should be company
name/brand – something you
will be recognised by!
Twitter
Home
Timeline
@mentions
Retweets
Searches
Lists
Twitter
Profile
Timeline
Favourites
Following
Lists
Messages
Twitter
Twitter
How has Dell Outlet been so successful?
Post offers that are exclusive to Twitterers.
Twitter only a few times a week – as a result they do not
spam followers.
$3million attributable to twitter in revenue
Twitter
Guide to using twitter
http://s.twimg.com/images/business/twitter101forbusiness.p
(Twitter 101)
Tiny URL
http://tinyurl.com/
Application of social media tools
Social Media Best Practice
Look
Listen
Learn
Communicate and collaborate
Cede control
Participate
Application of social media tools
Maintaining presence
Frequency of activity
Invite participation
Make consumers feel important
Give something back to consumers for their
participation
Application of social media tools
In doing all of this, you must ask:
Who is our target audience?
What do they want/need?
How can we meet their wants/needs?
How can we reach them effectively?

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