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Gary Brown Winning and retaining customers DEW 2014

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Donegal Local Enterprise Office
Donegal Local Enterprise Office

Marketing Presentation on Winning and retaining customers delivered during Donegal Enterprise Week 2014

Business
1 von 40
Turn your customer base
into a fan baseGary Brown | chairman@targetmcconnells.com
The only true function of a business is To create and keep satisfied customers
MAKE PEOPLE WANT TO DO BUSINESS WITH YOU Each day, everyday
STEP UP OUR GAME GET GOING
Turning your customer base in to a fan base
Turning your customer base in to a fan base Means engendering loyalty and forming strong emotional bonds with your customer
Characteristics of Great Loyatly Strategies • Good Start
Characteristics of Great Loyatly Strategies • Good Start • Dialogue
Characteristics of Great Loyatly Strategies • Good Start • Dialogue • Relevance
Characteristics of Great Loyatly Strategies • Good Start • Dialogue • Relevance • Recognition
Characteristics of Great Loyatly Strategies • Good Start • Dialogue • Relevance • Recognition • Support In Difficulty
Characteristics of Great Loyatly Strategies • Good Start • Dialogue • Relevance • Recognition • Support In Difficulty • Keeping In Touch
Characteristics of Great Loyatly Strategies • Good Start • Dialogue • Relevance • Recognition • Support In Difficulty • Keeping In Touch • Trust
Characteristics of Great Loyatly Strategies • Good Start • Dialogue • Relevance • Recognition • Support In Difficulty • Keeping In Touch • Trust • Spontaneity
Marketing leadership is always in the hands of those who have formed loyal bonds with their customers.
The ONLY function of a business is to create and keep satisfied customers
The ONLY function of a business is to create and keep satisfied customers The Result should be to make money

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