In my 2015 Fall Semester at Clemson University I was assigned a semester long project in packaging design fundamentals taught by Dr. Andrew Hurley. Me and two of my class mates, Michael O'Dell and James Schafer, were given the task of creating a breakfast and mid-day meal/snack combination using Pepsi Co. brands, focusing on Quaker products. Using the knowledge gained through lectures, as well as technology made available to us through Clemson University we created this unique design. The die line was created in Artios CAD, and graphics were designed in Adobe Illustrator. Using a Kongsberg Cutting table along with a Roland UV flatbed printer we were able to craft our final prototype in the Sunoco Institute located in the Harris A. Smith building at Clemson University.

1. Team Three Strong
Brunch Break
Donald Spitler
James Schaefer
Michael O’Dell

2. Products
Naked juice Smoothie
Quaker Quinoa Yogurt fruit and nut
granola bar
Quaker Popped rice crisps

3. Brainstorming
• Generated 500 ideas using scamper,
brutethink, and brainwriting
• Formed 30 concepts from ideas
• Selected top 10 concepts and sketched each
• Used Pugh Selection Matrix to reach top 3
• Team vote to select best idea

4. Top 3

5. Top Idea for Prototype

6. Prototype 1
Right triangle design can be
easily packed together in
sets of two to from a square
for easy distribution.
Customer selects their
desired naked juice drink
and insets it into the
package.
Popped rice crisps and quinoa bar already in package

7. Prototype 1 Graphics

8. Revised Products
Quaker Quinoa Granola bar
-Chocolate Nut Medley
Naked juice Smoothie
Quaker Quinoa Yogurt fruit and nut
granola bar

9. Quaker up Kit Die Line
Created new prototype aimed at reducing the amount of paper board material
used, and also allow it to be shipped flat and assembled in store. Also incorporated
the distinguishable Quaker head profile for brand recognition.

10. Graphics

11. Proposed Changes
• Add tabs to strengthen arms
• Add graphics (hands, sleeves) to make them
look like arms
• Come up with a new handle design that
doesn’t leave a hole in the Quaker head
• Come up with a hanging hole for display
• Join the two opposing head cut outs for
structural stability

12. Final Die Line

13. Final Graphics

14. Final Prototype

15. Prototype in Store