Setting the scene for Doorstep Sport Clubs by StreetGames CEO Jane Ashworth

1. StreetGames
• Changing lives
• Changing communities
• Changing sport

2. The problem
Prosperity Poverty
• 42% 16-24 year olds are • 21% 16-24 year olds are
coached coached
• 38% compete • 17% compete
• 43% are club members • 20% are club members
• 45% achieve 3 x 30 mins • 27% active at 3x30 mins
• 10% volunteer • 4% volunteer
2

3. Answering questions
What works to…
• Make communities
more active
• Support people to
develop
• Provide feeling of
belonging
• Reduce anti-social
behaviour
• Grow sport

4. Doorstep sport is
growing
Start of
StreetGames Sept 2008 Jan 2011
(Oct 2006)
Number of projects 0 79 142
Total participants 0 50,352 181,856
Sport attendances 0 288,774 1,929,615
Coaches used 0 1,763 5,723
Volunteers recruited 0 1,134 7,051
Qualifications gained 0 2,029 6,375
Participants from
0 43,806 152,682
deprived areas
Female participants 0 20,140 58,864
Black and Minority
0 10,070 43,645
Ethnic Participants

5. Case proven
Landscape changed
• GB-wide doorstep sport
• Third sector
• Local Authority outreach
• Football clubs

6. London 2012 legacy
• Inspire Mark
• 250-1,000
communities
• 350 Events
• 1,000 Tickets
• Olympic Torch Relay
• Volunteers

7. Sporting habit for life
All about drop-off…
• Club-school links
• Opening up school facilities
• Further education (FE) colleges
• Disability
• 1,000 Doorstep Sport Clubs

8. 10 core principles
• Principle 1: Age, deprivation, multi-
sport offer
• Principle 2: Youth action
• Principle 3: Equity
• Principle 4: Doorstep Sport Clubs
encourage lifelong participation
• Principle 5: Specific sports in
partnership with NGBs

9. 10 core principles cont…
• Principle 6: Monitoring, evaluation, research
• Principle 7: Brand
• Principle 8: Financial sustainability
• Principle 9: Partnership and collaboration
• Principle 10: Workforce development

10. Lifelong participation
• Drop-off
• Health
• Fun and well being
• Sporting Capital
research
• Add to coaches’
toolkit

11. Right place, time, style

12. Youth Action spectrum
Leadership Volunteering
Shape the offer Help with sessions
Set the mood Help at events
Make some decisions Qualification

13. Participant’s journey
Principle 5: deals with NGBs
• Joins informal multi-sport
session with friends
• Plays 3 x 3: in league
• Learns to use a gym
• Sometimes goes to Aquatic
Youth Club

14. Our offer
Add a package to your
offer
• Cash/ in kind • Research
• Varies between • Branding
organisations • Advocacy
• Doorstep Sport
Advisor (DSA)
support

15. StreetGames support for Doorstep Sport Clubs
Doorstep Sport Clubs
A network of youth-led StreetGames partners Sport
Doorstep Sport Clubs (multi- England to support the
sport hubs), reshaping sports growth of sport in
provision for 1 million young disadvantaged areas
people in disadvantaged
communities in England.
Give and Go
The Co-operative
Legacy Leaders A fundraising
Training Academy StreetGames Young
Carrying the Inspire campaign to provide
Providing low cost, Volunteers opportunities for
Providing volunteering and Mark, SGLL provides
high quality learning Us Girls disadvantaged youth
community leadership doorstep sport
opportunities for Providing doorstep to enjoy the
opportunities to projects with contact
doorstep sport sport for young experience of
disadvantaged youth. with 2012 and
coaches, leaders and women aged watching live, elite
opportunities to
volunteers about 16-25 sport
celebrate the Games

16. Us Girls support services
• Provide workshops and ‘how to’ guides to support project workers on the ground
• Interactive network meetings x 3 per annum
• On line support - Marketing toolkit, monitoring and evaluation guide
• Thematic updates- i.e. social media/delivering dance
• Ambassador endorsements and visits
• Bespoke events i.e. Us Girls Games
• Annual conference and facilitative website www.usgirls.org.uk

17. END