1. Op zoek naar nieuwe Business Value Business Model Canvas Blue Ocean Strategy Businessmodel van de 21steeeuw 10 mei 2011

2. Business Model Canvas Intern gericht Klant gericht

3. CUSTOMER SEGMENTS CUSTOMER RELATIONSHIPS VALUE PROPOSITIONS KEY ACTIVITIES KEY PARTNERS Multi-sides Platforms Platform management Consumer segment 1 Value proposition 1 Service provisioning CHANNELS KEY RESOURCES Platform promotion Consumer segment 2 Value proposition 2 Etc. Etc. The Platform REVENUE STREAMS COST STRUCTURE Platform management + development Revenueflow 1 Possible revenue flow subsidy Revenueflow 2 Etc.

4. CUSTOMER SEGMENTS CUSTOMER RELATIONSHIPS VALUE PROPOSITIONS KEY ACTIVITIES KEY PARTNERS Free as a Business ModelFreemium Large base of free users Automated + mass customized Infra development + maintenance Free basic service CHANNELS KEY RESOURCES Small base of payingusers Premium service The Platform REVENUE STREAMS COST STRUCTURE Cost of service forpremium users Fixed costs Cost of service for free users Free basis services Paid premium service

5. CUSTOMER SEGMENTS CUSTOMER RELATIONSHIPS VALUE PROPOSITIONS KEY ACTIVITIES KEY PARTNERS The Long Tail Platform management MANY niche segments Large scope of niche content Niche content providers Service provisioning CHANNELS KEY RESOURCES Platform promotion Niche content providers Content production tools User generated content The Internet The Platform REVENUE STREAMS COST STRUCTURE Platform management + development Selling less of more

6. Blue OceanStrategy

7. Centraal staat gelijktijdigKosten Verlagen + Klantwaarde verhogen

8. Conventionele Strategiebenadering

9. Roadmap naar Waardecreatie

10. Elimineren Beperken Verhogen Creëren HOOG AH TO GO ANDERE SUPERMARKT LAAG Inzet personeel Marge Gemak Andere locatie Assortiment Ruimte Voorraad Focus op gezin Focus op passant Kosten per locatie Snelheid bediening

11. Naareennieuwe Enterprise Logic Business model of the 20th century “Managerial Capitalism” Business model of the 21st century “Distributed Capitalism” Individual Individual Individual Institution Institution Co-creation 3 forces Institution Individual Individual Individual Institution Institution Communities Individual Individual Common IT-Infrastructure Institution Institution Individual Individual Individual

12. Meer weten? Evert Jan van Hasselt: 06-83601758 Petra Iuliano: 06-15002907 Business Model Canas Blue Ocean Strategy Businessmodel van de 21steeeuw 10 mei 2011 INSCHRIJVEN: http://bit.ly/eK3r3V