The document discusses how organizations can manage the cultural changes that adopting Docker brings. It outlines four choices organizations face: whether to adopt Docker as a skunkworks project or enterprise-wide, whether to containerize monolithic or microservice applications, whether to use standard tools or develop proprietary solutions, and whether to adopt Docker openly or secretly. The document argues that adopting Docker openly as an enterprise standard can facilitate a DevOps culture, improve software quality, and increase hardware efficiency, ultimately benefiting the organization.