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Let’s Start an Epidemic!
Doc Norton

Global Director of Engineering Culture
Groupon

@DocOnDev
doc@groupon.com
1979
1979
1979
KISS Sucks!!
“Anyone on earth, at my or
anyone’s will, can now
learn in just a few minutes
what I think or do”
- Frigyes Karinthy
Player Friend Hearst Ford Foreman Riveter
IP
SM MG
MK
BM
But it’s not that simple...
Obesity
Smoking
Alcohol Consumption
Depression
Happiness
Happiness
Happiness
Kindness
Compassion
Love
love
love
1989
1989
1989
love
love
Love
Love is a
Contagion
Doc Norton

Global Director of Engineering Culture
Groupon

@DocOnDev
doc@groupon.com
Love is a
Contagion
Let’s Start an Epidemic!
Let’s Start an Epidemic!
Doc Norton

Global Director of Engineering Culture
Groupon

@DocOnDev
doc@groupon.com
Love is a
Contagion
#LoveContagion
References / Credits
• Collective Dynamics of Smoking in Large
Social Networks

http://www.nejm.org/doi/full/10.1056/
NEJMsa0706154
• Anger on The Internet

http://online.liebertpub.com/doi/full/10.1089/
cyber.2012.0130
• Data Structures Using C

http://www.amazon.com/Data-Structures-
Using-Aaron-Tenenbaum/dp/0131997467
• History of Computing

http://en.wikipedia.org/wiki/
History_of_computing_hardware_(1960s
%E2%80%93present)

http://en.wikipedia.org/wiki/
Timeline_of_computing_1950%E2%80%9319
79

http://en.wikipedia.org/wiki/
Timeline_of_computing_1980%E2%80%9319
89
• Windows 2.0

http://en.wikipedia.org/wiki/Windows_2.0
• Stanley Milgram

http://en.wikipedia.org/wiki/Stanley_Milgram
• Marconi

https://en.wikipedia.org/wiki/
Guglielmo_Marconi
• Emotional Contagion

http://en.wikipedia.org/wiki/
Emotional_contagion
• Fowler’s Works

http://jhfowler.ucsd.edu/
• Spread of Happiness

http://fowler.ucsd.edu/
dynamic_spread_of_happiness.pdf

References / Credits
• “Chain Links” (pdf)

https://docs.google.com/viewer?url=http://
djjr-courses.wdfiles.com/local--files/
soc180:karinthy-chain-links/Karinthy-Chain-
Links_1929.pdf
• Six Degrees of Separation

https://en.wikipedia.org/wiki/
Six_degrees_of_separation
• Small World Experiment

https://en.wikipedia.org/wiki/Small-
world_experiment
• The Hidden Influence of Social Networks

http://www.ted.com/talks/
nicholas_christakis_the_hidden_influence_of
_social_networks.html

http://blog.ted.com/2010/05/10/
the_hidden_infl/
• Three Degrees of Influence

https://en.wikipedia.org/wiki/
Three_degrees_of_influence
• “Connected” (book)

http://www.amazon.com/Connected-
Surprising-Networks-Friends-Everything/dp/
0316036137
• Marconi Nobel Lecture (pdf)

http://www.nobelprize.org/nobel_prizes/
physics/laureates/1909/marconi-lecture.pdf
• KISS (band/discography)

http://en.wikipedia.org/wiki/Kiss_(band)

http://en.wikipedia.org/wiki/Kiss_discography
• Spread of Obesity in Large Social Networks

http://www.nejm.org/doi/full/10.1056/
NEJMsa066082

http://fowler.ucsd.edu/spread_of_obesity.pdf

Images
• Boy Holding Earth (image)

http://images.fineartamerica.com/images-medium-large-5/child-
holding-world-earth-globe-in-his-hands-oleksiy-maksymenko.jpg
• Eiffel Tower (image)

http://img1.etsystatic.com/008/0/5636636/il_fullxfull.
399837539_gmq5.jpg
• Six Degrees of Separation (image)

http://upload.wikimedia.org/wikipedia/commons/8/88/
Six_degrees_of_separation_01.png
• Kevin Bacon (image)

http://24.media.tumblr.com/tumblr_mejsu0Iqwg1rhfklho1_400.jpg
• Love/Hate Baby (image)

http://lolzpad.com/wp-content/uploads/2013/05/Funny-Baby-Love-
Hate.jpg
• KISS (image)

http://s3.amazonaws.com/rapgenius/
xfOWdQ7uTZ13zmLMLteF_kiss.jpg
• Ramones (Image)

http://cdn1.cdnme.se/cdn/8-2/652941/images/2012/
ramones_200193498.png
• Tandy Model II (image)

http://upload.wikimedia.org/wikipedia/commons/thumb/c/c6/Okona-
GfhR-TRS-80.jpg/711px-Okona-GfhR-TRS-80.jpg
• Highway Overpass (image)

http://www.gribblenation.com/breezewood/underroad.jpg
• Spread of Obesity in Large Social Networks (movie)

http://fowler.ucsd.edu/fsn5.mov
• Depression in Social Network (image)

http://fowler.ucsd.edu/images/depression_2000.jpg
• Fowler Images

http://fowler.ucsd.edu/images/
• Laughing School Girls (image)

http://cdn.c.photoshelter.com/img-get/I0000CrKxGG1KWEc/s/
880/880/ZimbabweTravelAmieV-7712.jpg
• Matrix Machines

http://media.ntvmsnbc.com/i/NTVMSNBC/Components/
ArtAndPhoto-Fronts/Sections-StoryLevel/NTV%20Bilim/
121221matrixx.jpg
• The “Matrix”

http://images4.alphacoders.com/270/27094.jpg
• Stopping Bullets

http://1.bp.blogspot.com/-Z1BP5Yq0HqY/T3y3Zm6ydfI/
AAAAAAAACa0/0gQ2lEYvGjg/s1600/tomarse+la+vida+con
+calma.jpg
• “Choice”

http://i1.ytimg.com/vi/9A0axXHXGj8/maxresdefault.jpg

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Let's Start An Epidemic

  • 1. Let’s Start an Epidemic! Doc Norton
 Global Director of Engineering Culture Groupon
 @DocOnDev doc@groupon.com
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  • 8. “Anyone on earth, at my or anyone’s will, can now learn in just a few minutes what I think or do” - Frigyes Karinthy
  • 9. Player Friend Hearst Ford Foreman Riveter
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  • 15. But it’s not that simple...
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  • 26. Love
  • 27. love
  • 28. love
  • 29. 1989
  • 30. 1989
  • 31. 1989
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  • 44. love
  • 45. love
  • 46. Love
  • 48. Doc Norton
 Global Director of Engineering Culture Groupon
 @DocOnDev doc@groupon.com Love is a Contagion Let’s Start an Epidemic!
  • 49. Let’s Start an Epidemic! Doc Norton
 Global Director of Engineering Culture Groupon
 @DocOnDev doc@groupon.com Love is a Contagion #LoveContagion
  • 50. References / Credits • Collective Dynamics of Smoking in Large Social Networks
 http://www.nejm.org/doi/full/10.1056/ NEJMsa0706154 • Anger on The Internet
 http://online.liebertpub.com/doi/full/10.1089/ cyber.2012.0130 • Data Structures Using C
 http://www.amazon.com/Data-Structures- Using-Aaron-Tenenbaum/dp/0131997467 • History of Computing
 http://en.wikipedia.org/wiki/ History_of_computing_hardware_(1960s %E2%80%93present)
 http://en.wikipedia.org/wiki/ Timeline_of_computing_1950%E2%80%9319 79
 http://en.wikipedia.org/wiki/ Timeline_of_computing_1980%E2%80%9319 89 • Windows 2.0
 http://en.wikipedia.org/wiki/Windows_2.0 • Stanley Milgram
 http://en.wikipedia.org/wiki/Stanley_Milgram • Marconi
 https://en.wikipedia.org/wiki/ Guglielmo_Marconi • Emotional Contagion
 http://en.wikipedia.org/wiki/ Emotional_contagion • Fowler’s Works
 http://jhfowler.ucsd.edu/ • Spread of Happiness
 http://fowler.ucsd.edu/ dynamic_spread_of_happiness.pdf

  • 51. References / Credits • “Chain Links” (pdf)
 https://docs.google.com/viewer?url=http:// djjr-courses.wdfiles.com/local--files/ soc180:karinthy-chain-links/Karinthy-Chain- Links_1929.pdf • Six Degrees of Separation
 https://en.wikipedia.org/wiki/ Six_degrees_of_separation • Small World Experiment
 https://en.wikipedia.org/wiki/Small- world_experiment • The Hidden Influence of Social Networks
 http://www.ted.com/talks/ nicholas_christakis_the_hidden_influence_of _social_networks.html
 http://blog.ted.com/2010/05/10/ the_hidden_infl/ • Three Degrees of Influence
 https://en.wikipedia.org/wiki/ Three_degrees_of_influence • “Connected” (book)
 http://www.amazon.com/Connected- Surprising-Networks-Friends-Everything/dp/ 0316036137 • Marconi Nobel Lecture (pdf)
 http://www.nobelprize.org/nobel_prizes/ physics/laureates/1909/marconi-lecture.pdf • KISS (band/discography)
 http://en.wikipedia.org/wiki/Kiss_(band)
 http://en.wikipedia.org/wiki/Kiss_discography • Spread of Obesity in Large Social Networks
 http://www.nejm.org/doi/full/10.1056/ NEJMsa066082
 http://fowler.ucsd.edu/spread_of_obesity.pdf

  • 52. Images • Boy Holding Earth (image)
 http://images.fineartamerica.com/images-medium-large-5/child- holding-world-earth-globe-in-his-hands-oleksiy-maksymenko.jpg • Eiffel Tower (image)
 http://img1.etsystatic.com/008/0/5636636/il_fullxfull. 399837539_gmq5.jpg • Six Degrees of Separation (image)
 http://upload.wikimedia.org/wikipedia/commons/8/88/ Six_degrees_of_separation_01.png • Kevin Bacon (image)
 http://24.media.tumblr.com/tumblr_mejsu0Iqwg1rhfklho1_400.jpg • Love/Hate Baby (image)
 http://lolzpad.com/wp-content/uploads/2013/05/Funny-Baby-Love- Hate.jpg • KISS (image)
 http://s3.amazonaws.com/rapgenius/ xfOWdQ7uTZ13zmLMLteF_kiss.jpg • Ramones (Image)
 http://cdn1.cdnme.se/cdn/8-2/652941/images/2012/ ramones_200193498.png • Tandy Model II (image)
 http://upload.wikimedia.org/wikipedia/commons/thumb/c/c6/Okona- GfhR-TRS-80.jpg/711px-Okona-GfhR-TRS-80.jpg • Highway Overpass (image)
 http://www.gribblenation.com/breezewood/underroad.jpg • Spread of Obesity in Large Social Networks (movie)
 http://fowler.ucsd.edu/fsn5.mov • Depression in Social Network (image)
 http://fowler.ucsd.edu/images/depression_2000.jpg • Fowler Images
 http://fowler.ucsd.edu/images/ • Laughing School Girls (image)
 http://cdn.c.photoshelter.com/img-get/I0000CrKxGG1KWEc/s/ 880/880/ZimbabweTravelAmieV-7712.jpg • Matrix Machines
 http://media.ntvmsnbc.com/i/NTVMSNBC/Components/ ArtAndPhoto-Fronts/Sections-StoryLevel/NTV%20Bilim/ 121221matrixx.jpg • The “Matrix”
 http://images4.alphacoders.com/270/27094.jpg • Stopping Bullets
 http://1.bp.blogspot.com/-Z1BP5Yq0HqY/T3y3Zm6ydfI/ AAAAAAAACa0/0gQ2lEYvGjg/s1600/tomarse+la+vida+con +calma.jpg • “Choice”
 http://i1.ytimg.com/vi/9A0axXHXGj8/maxresdefault.jpg