This document provides guidance on using social media for Rotary clubs and districts. It introduces the District 53000 PR committee and their roles. It encourages clubs to start with Facebook and expand to other platforms like Twitter. It provides tips for clubs to regularly post meeting photos, speakers, and club events. It also recommends connecting with Rotary International and other clubs on social media. Finally, it highlights resources like the District 53000 website and SocialSafe.net for backing up social media accounts.

1. The
Social Rotarian
August 2013
Debbie Harris
2013-2014 District PR Chair
2013-2014 RYLA Facilitator Coordinator

2. Your PR Committee
• Debbie Harris – PR Chair
– Las Vegas Rotary Club
• Jennifer Weed – Social Media Chair
– Red Rock New Generations Club
• Will Kelso – Social Media/Online Marketing
– San Gabriel New Generations
• Rachel Diehl – Press Releases, Traditional Media
– Red Rock New Generations Club
• Richard Reed – Online Marketing
– Las Vegas Rotary Club
• Bob Basile – Content Writing
– Rancho Del Chino

3. Social Media is FREE
• Social Media is here to stay and can be a big part of
your Club’s outreach
• Start slow using Facebook and then progress to other
social media platforms such as Twitter and Google+
• Everyone can get involved
• Take a picture during your meeting and Post to your
Facebook Profile
• Share what is Posted on your Club’s Facebook Page
• Connect with RI and other Clubs on Facebook, LinkedIn
& Twitter

4. Have a Social Media Committee as
Part of PR Committee
• Have 1 or more members responsible for social media
postings
• Set up a schedule
– Monday – Post the upcoming Speaker with picture & bio
– Tuesday – Share something from the District page
– Wednesday - Share something from the RI Facebook page
– Thursday – Grab a video off of YouTube
– Friday – Post something about a new
member, event, community project, etc.
Whatever day you meet, take a picture and Post to your
Facebook Club Page and your Profile. Spread the word!

5. Type Create a Page in Help

6. Choose Company, Organization or
Institution

7. Facebook Will Walk You Through It

8. Editing & Adding Admins

9. Edit Settings

10. Mobile for Uploading Photos

11. Las Vegas Rotary Facebook Page

12. Facebook - District 5300

13. Facebook – 5300 eClub

14. Facebook Rotary International
231,152 likes · 7,207 talking about this · 6,110
were here

15. Connect with Rotary Event Pages

16. RotariansConnectD5300.com

17. Facebook’s New Graph Search

18. Connect with Other Rotarian Pages as
Your Club’s FB Page

19. Use Facebook as Your Club
Must be a
Administrator o
Facebook pa

20. You Increase the Exposure of Your
Club’s Page

21. The Power of Sharing
Pew Research 2012
Average # of Facebook
Friends is 229

22. Now My 2,000+ Friends May See It

23. Rotary International Company Page
on LinkedIn

24. Rotary Listed in Current Positions
Listed in Current

25. And Again in Organizations
Want Rotary to show
up as often as
possible.

26. Join the RI Official Group

27. Rotary on Twitter – Follow Them

28. ReTweet

29. Rotary on YouTubeShare These
Find Videos
Under 3
Minutes

30. RotariansConnectD5300.com Website
Use this to Promote
Fundraising Events &
Incentive for New
Members

31. District 5300 Website

32. Backing Up Your Social Media
SocialSafe.net

33. The
Social Rotarian
Debbie Harris
District PR Chair 2013-2014
RYLA Facilitator Coordinator 2013-2014