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ChangingChains… Chances!,[object Object],ThailandReisgids.nl – A Case study,[object Object],Changing Chains...Chances! - ThailandReisgids.nl - case study,[object Object]
Objective of thispresentation,[object Object],Explain: “How the internet contributed to the TRG jump-off as newcomer in a ‘few player dominated’ industry” ,[object Object],Explain: “What are the key factors 2 success for TRG?”,[object Object],Changing Chains...Chances! - ThailandReisgids.nl - case study,[object Object]
Topics,[object Object],Introduction,[object Object],Onceupon a time…and there was internet!,[object Object],   Power shifts,[object Object],How TRG gotinvolved,[object Object],Frominformation provider to packageseller,[object Object],   Internet Marketing,[object Object],   The future,[object Object],Key factors 2 success,[object Object],Changing Chains...Chances! - ThailandReisgids.nl - case study,[object Object]
Onceupon a time…,[object Object],Changing Chains...Chances! - ThailandReisgids.nl - case study,[object Object]
Onceupon a time…power,[object Object],Distribution power: Travel agents ,[object Object],The major connection with the crowd,[object Object],Product power: (Large) outbound Tour Operators,[object Object],High allotment and price demands,[object Object],Product driven market, limited access,[object Object],Changing Chains...Chances! - ThailandReisgids.nl - case study,[object Object]
And there was the internet!,[object Object], Shift offline to online purchases,[object Object], Travel Agents tried to protect themselves,[object Object],	- Agreements with Tour Operators,[object Object], Tour Operators losing market share to .com,[object Object], Off line distribution expensive,[object Object], Tour Operators go online,[object Object],Changing Chains...Chances! - ThailandReisgids.nl - case study,[object Object]
And there was the internet!,[object Object], Internet first used as information source, later for purchases,[object Object], Internet brought products to the people ,[object Object], Suppliers (hotels, airlines etc.) go direct,[object Object], Easy access to the market,[object Object], Entry of new players,[object Object],Changing Chains...Chances! - ThailandReisgids.nl - case study,[object Object]
Shift of Power,[object Object],Distribution Power: the internet,[object Object],Product Power: power 2 the people! ,[object Object],Changing Chains...Chances! - ThailandReisgids.nl - case study,[object Object]
How TRG gotinvolved,[object Object], Thailand Tourism Masterplan,[object Object], TAT – NL website,[object Object], 100% information provider,[object Object], Suppliers in Thailand on site,[object Object], Largest Thailand information portal Benelux,[object Object],  How? Internet Marketing!!,[object Object],  SEO, SEA, viral marketing, database building,[object Object],Changing Chains...Chances! - ThailandReisgids.nl - case study,[object Object]
Howdid we do it?,[object Object], Example Viral Marketing:  ,[object Object],Jump meenaar Thailand,[object Object],Changing Chains...Chances! - ThailandReisgids.nl - case study,[object Object]
Problem…,[object Object],	How can you earn money?,[object Object], 	Sponsors, advertisement, affiliate marketing,[object Object],	Result: not sufficient ,[object Object],	- Market too small,[object Object],		- Try not to be our own competitor,[object Object],Changing Chains...Chances! - ThailandReisgids.nl - case study,[object Object]
Solution?,[object Object],Hotels  & Carrental,[object Object],Special booking engine,[object Object],Changing Chains...Chances! - ThailandReisgids.nl - case study,[object Object]
Solution?,[object Object],Package Tours!!,[object Object],Result of Demand driven market,[object Object],We did not want to become Tour Operator,[object Object],Local network present,[object Object],Changing Chains...Chances! - ThailandReisgids.nl - case study,[object Object]
Problemswithpackage tours…,[object Object], Not sufficient knowledge about Tour Operating,[object Object], How does this work? Administration? Juridical? Operations?,[object Object], Low man capacity so processes should be automated,[object Object], People ask for flights. ,[object Object],Changing Chains...Chances! - ThailandReisgids.nl - case study,[object Object]
Airline tickets,[object Object],Strategy: gain market share,[object Object],Amadeus CRS,[object Object],Still time consuming ,[object Object],Changing Chains...Chances! - ThailandReisgids.nl - case study,[object Object]
What’snext?,[object Object],Change positioning: from information provider to holiday seller,[object Object],More internet Marketing (SEO, Social media etc.),[object Object],New media Marketing (mobile phones),[object Object],Research, Trail & Error ,[object Object],Changing Chains...Chances! - ThailandReisgids.nl - case study,[object Object]
Key factors 2 suc6 ,[object Object], Detailed Information provider, therefore large number of visitors on the site,[object Object], Successful Internet Marketing,[object Object], Our network in Thailand,[object Object], Being innovative and constantly launch actions,[object Object], Do not be afraid to start something new or be afraid for the big guys; the internet provides chances for new innovative specialists,[object Object], Internet marketing innovations (new media),[object Object],Changing Chains...Chances! - ThailandReisgids.nl - case study,[object Object]
The future…,[object Object],Augmented reality...,[object Object],Augmented reality 2,[object Object],Changing Chains...Chances! - ThailandReisgids.nl - case study,[object Object]

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Changing chances travel industry due to internet

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