2. Automotive Market
Over 7,000 service stations fly Petrobras banner, In the BR Mania convenience store
the only one distributor present nationwide. chain clients find what they need.
Fuels that use state-of-the-art The Quality Control Program The first company to adopt NVG
technology, provide better is the most complete on the as an alternative fuel and today it
performance and are less market for certification of has over 300 service stations
harmful to the environment. Petrobras service stations. offering this product.
3. Corporate Market
In the large consumers segment, offers BR Aviation is leader in the Brazilian aviation
automotive and industrial fuels, lubricants fuel market and an international benchmark.
and other services with more than 50% Present in more than 100 domestic airports,
market share in this segment. is the largest network in Brazil
Develop a number of solutions for
The major company in Brazil optimize corporate energy Operate in the road paving
responsible for trading petroleum- consumption: Peak power segment and today has a share of
by-product chemicals. Generation and Energy Efficiency. around 35% of the market
5. Customer Requirements
The marketing department wants a portal with
» content management, campaign features,
search engine and statistics of use.
The call center was overloaded with up to 100
» attendants, doubling the work shift, placing
orders directly on company's ERP.
» Up to 82% of place orders through call center.
6. Portal Composite Pattern
Personalized Delivery
Broker=Router variation
Directly Integrated Single Channel
Directed Collaboration
User Information Access
9. The 1st
Environments Version
Production
RMI
SOAP
IBM WebSphere IBM WebSphere Process
Portal Cluster Server Cluster
Stage
RMI
SOAP IBM WebSphere Process
IBM WebSphere
Portal Cluster Server Cluster
Test
RMI
SOAP IBM WebSphere Process
IBM WebSphere
Portal Cluster Server Cluster
10. Web Content Management
Test Stage Production
Designers and Reviewer and
Developers Approver
Development Stage Delivery
Theme, Pages and Portlets
Design Artifacts Authors Reviewer and
Authoring Approver
Contents
Only live contents
12. Alvo Acquisition
» Although available, the launch of the Portal
was not widely disseminated to customers.
» The service stations of the Alvo Distribuidora
were used to place orders through a portal.
After Alvo's acquisition, the migrated
» customers started to use Portal as their
favorite placing orders channel.
2% 17%
Place orders through portal
13. Integrated Marketing Plan
» Set of marketing efforts which are aimed at
loyalty of service stations with Petrobras.
Since the first edition, launched in Mar/09,
» the program encourages service stations to
place their orders through portal.
Increase of Broadband Access
» Rewards of travels to World Cup of Africa or
beach resort, gifts and discounts.
17% 34%
Place orders through portal
14. The entrance of corporate market
34% 44%
Place orders through portal
15. The 2nd
Environments Version
Production
RMI SOAP
IBM WebSphere IBM WebSphere IBM WebSphere Process
Portal Cluster Application Cluster Server Cluster
Stage
RMI SOAP
IBM WebSphere IBM WebSphere IBM WebSphere Process
Portal Cluster Application Cluster Server Cluster
Test
RMI SOAP
IBM WebSphere IBM WebSphere IBM WebSphere Process
Portal Cluster Application Cluster Server Cluster
44% | 42% 58% | 26%
16. Place Orders
The products line is now featured on
Portal!
Introducing of new kind of
» place orders supported by
58% 61%
portal: Lubricants.
Place orders through portal.
17. The 2nd Go Live
Place orders by channel
26%
21% 59%
64%
64% 59%
Increase of 25% Decrease of 7.5% Place orders through portal
21% 26%
Place orders through call center
18. Roadmap
Place orders for Brazilian Army.
Place orders of BR Mania's products Place orders of Lubrax+ products.
64% 68%
Place orders through portal.
19. Conclusion
» Six years of project
» 62% reduction of call center attendance
» Up to 70% of place orders through the portal
20. Bibliography
» A Portal Composite Pattern Using WebSphere Portal V4.1
http://www.redbooks.ibm.com/abstracts/sg246869.html
» Patterns: Implementing an SOA using an Enterprise Service Bus
http://www.redbooks.ibm.com/abstracts/sg246346.html
» Patterns: Pervasive Portals Patterns for e-business Series
http://www.redbooks.ibm.com/abstracts/sg246876.html
