4. Latin America

5. Middle East

6. Europe

7. Africa

9. “We Believe our responsibility is to the doctors, nurses, and patients… our employees… to the Communities in which we live and work … to our stockholders” “We must be Good Citizens- Support good works And charities” “Customers’ orders must Be serviced promptly And accurately.”

10. 2010 ‘Green’ Goals Above all, is caring for the world. - Carbon Dioxide Reduction - Waste Reduction - Water Use Reduction “Johnson and Johnson will always maintain in good order the property we are privileged to use, protecting the environment and natural resources.” -Our Credo

11. HIGH QUALITY Low Prices

12. NEW

13. INNOVATIVE

15. DISSOLVABLE?!

18. Johnson & Johnson Threats Cheap, Generic Pharmaceuticals!

21. THE PRODUCT Name: Acuvue Revive Dissolves after 18 hours of wear

22. Giving time back

23. Naphazoline Hydrochloride= Redness relief! Makes an appearance after the contact lens Gets broken down by a time-released protein

27. Corneal Eye Infection

28. Colored & Bifocal Options!

29. RELEASE JANUARY 2011!

30. TARGET MARKET - Males who wear, or need to wear, a form of vision correction - Between the ages of 10 and 25 A Blend of Product Related and Demographic Segmentation

32. Playing on stereotypes

34. Radio Advertisements Female Voice Male Voice

36. Available at Any optometrists’ office!

37. Pricing Profitability Objective Competitive Strategy $32.99 / Box

38. THANK YOU! We Hope you Enjoy This Last Video