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A star case study
- 1. Presented by: Markigence Communications Pvt. Ltd. 411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, India Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Tel: +91-11-45527530 | biz@markigence.com | www.markigence.com
- 2. Strategy • Integrated Social Media space with TV/ATL campaign of “Share Your Story” by developing an FB app. Over 2,000 user participation, and winner chosen from FB entries • Creating a Viral Video “A-star Heroes”; downloadables such as wallpapers • Elevating the theme “Stop@nothing” with inspirational, knowledgeable content • Strategic media buying to increase the community size • Brand building exercises with regular contests, crowd sourcing, etc Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
- 3. Share your Story Contest; Based on the theme stop@nothing • It was a month long contest based on the theme stop@nothing • Users were asked to share their most heroic moment/story of their life. • Received huge response with over 2000 entries • The best entry won a Reebok watch. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
- 4. Share your video Contest; Based on the theme stop@nothing • It was a week long contest based on the theme Stop@Nothing • Users were asked to share a video that inspires them the most, could be a song, a movie clip or a speech. And give it a great caption. • The entry with max likes and best caption won Reebok sunglasses. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
- 5. 3 day Marathon for Republic Day; Based on the theme Stop@Nothing • A 3-day Marathon starting January 25th , was run saluting all the brave heroes who helped give India its identity! • Every hour a story of an Indian hero was posted , continuously for three days. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
- 6. PROMOTION @ Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
- 7. Link to the Video: http://www.youtube.com/watch?v=h--_fdy2k30 Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
- 8. BLOGS Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
- 9. FORUM PARTICIPATION Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
- 11. WALLPAPERS Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
- 12. Thank You Divya Chawla #+91-989940774 Markigence Communications Pvt. Ltd. 411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, India Tel: +91-11-45527530 | biz@markigence.com | www.markigence.com