6. #contentme
GoPro Cameras making slick vids
Camera is attached to the surf board
http://www.youtube.com/user/GoProCamera
7. #contentme
Pottery Barn
DIY Tips for the Home
http://www.youtube.com/potterybarn
8. #contentme
Fred Wilson for Blogging
Holy Engagemant, Batman
http://www.avc.com/
9. #contentme
An Auto Giant tackles SlideShare
(and social media in general)
http://www.slideshare.net/scottmonty/putting-the-car-in-karma-how-
ford-creates-value-through-social-media
18. #contentme
Do I have internal writing resources?
Do I have a GOOD graphic designer?
Will I need this resource (full time) after this
project?
Do these resources have the expertise
needed (honestly)?
19. #contentme
If so, go ahead and do it in-house.
If not, find the right resources.
32. #contentme
http://www.contentmarketinginstitute.com
/2010/08/content-marketing-editorial-
calendar/
http://michaelhyatt.com/annual-planning-
calendar.html
Pro tip: Custom
calendar for blog
posts if you use
Google Apps for
your business.
A few editorial calendar resources
43. #contentme
Six Blog Post Templates (LinchPin
Bloggers)
Simplistic but helpful -> The Anatomy Of An
Effective Blog Post (@michaelhyatt)
A good outline template -> How to Use Evernote
As A Blogger (@michaelhyatt)
If you’re publishing frequently, a template
may be a good idea.
44. #contentme
Don’t copy. Adapt to
fit your needs.