2. Strategy Strategy Strategy
Strategy Never from scratch
Identify your business Goals What are our learnings from our clients?
Identify client needs What are businesses round the world
doing?
Risks, issues and problems
How dows that tie into a strategy?
Simple flexible SEO, Social media strategy
that will work
Your
business
OCI Technology
Studying consumer behaviour ‘Wordpress, Joomla, VB.NET etc
Understanding the stats and figures Magento, SEO programming
Google analytics Security
.
3. Customer intellegence
Do you want to..
• Identify the reasons that customers doubt your services?
• Position products in a better way than your competitors?
• Provide services that match your customer needs?
• Benchmark with your competitors?
Use OCI with these benefits
•Greater overall customer appreciation
•Increase of customer retention
•Stronger positioning of products and services
•Cost savings in traditional market research
• Higher efficiency in webcare
4. How does SEO work
http://www.youtube.com/watch?v=tQ4unnMgiSQ
5. WWS: World wide Social media
Consumers value the opinion of other consumers
• 78% of consumers trust the recommendations from other consumers [Nielsen]
• Mass marketing is not working anymore. The consumer expects to be the central point.
[Forrester, Godin]
Some cool facts
• 27% of TV sets shipped worldwide in Q1 of 2012 had internet connectivity.
• By 2016, more than half of the dollars spent in US retail will be influenced by the
web.
• 45% of the world's 2 billion internet users live in Asia
• 20% of Facebook users have purchased something because of ads or comments
they saw there.
The financial impact is high
• A 2% increase in customer retention has the same effect on profits as cutting costs by 10%.
• A 5% reduction in customer defection rate can increase profits by 25-125%. [Murphy and
Murphy]
6. United breaks Guitars
• Dave Carroll is a Canadian musician that plays in a Sons of Maxwell band
• Early in 2008 Dave purchased a $3500 Guitar and soon it became his
favorite
• He was traveling with his guitar from Halifax to Omaha in US with United
Airlines
• Dave Carroll with his fellow passengers saw United airlines mishandling his
guitar that had fragile marked on it
• When he landed his guitar was broken
• He went through the lengthy reimbursement process with United which went
no where
• What happened after that?
8. Change of attack
“We belong to a rich tradition of people making things that bring us together; we
honor the humanity of the people we serve. We honor the everyday things
people have always made to bring us together: Chairs, doorbells, airplanes,
bridges, games.“ Mark Z
9. Welcome to Social revolution
http://www.youtube.com/watch?v=0eUeL3n7fDs