Digital branding is about establishing your brand’s story and presence in the digital space. Not only to build a connection between you and your targeted clients, its also about communicating your brand value in the right way .

1. Digital Branding
101
Presented by Dini Prathivi

2. Branding is Not
a Logo!
WHAT IS BRANDING
Branding is the process of
creating a distinct identity for a
business in the mind of your
target audience

3. BRAND BRANDING
a brand is a noun, defining the
‘Who?’ of a company
branding works as a verb, which
describes the ‘How?’

4. WHAT A GOOD
BRANDING DOES?
IDENTITY VISIBILITY CREDIBILITY

5. Marketing has
Evolved
4.88 BILLION INTERNET
USERS THAT GROWS
The average global internet users
spent just 2 hours a day on the
Web, today they allocate
staggering 6 hours for surfing,
sharing, and mining information

6. Digital Branding
BRIDGING BRAND AND
DIGITAL MARKETING
It establishes the company
online, separates it from the
competition, and fosters an
emotional connection with the
target audience to create an
opportunity to realize the
company's potential.

7. Tried and True
Types of Digital
Branding
Brand Messaging
Logo
Website
SEO
Content Marketing
Social Media
Influencer Marketing
Paid Digital Advertising
1.
2.
3.
4.
5.
6.
7.
8.

8. Top Examples
Digital Branding

9. IKEA

10. IKEA
Their logotype and color scheme are widely
recognizable. They also constantly improve their
presence on the mobile Web, which by the way, drove
61% of visits to U.S. websites last year.
For instance, they have recently developed an
application based on the latest Augmented Reality
technologies. It lets viewers place a life-scale image of
the object inside the backdrop captured by the camera.
So, it seems like this piece of furniture is standing right
in your room. This solution has won the audience,
thereby boosting engagement, amplifying interest,
strengthening reputation, and generating leads.

11. DOMINOS

12. DOMINOS
As for the digital World, the company is famous
for embracing modern technologies and speaking
the same language with the target audience.
Their website, as well as the mobile application,
meets all the current standards. They even have
gone further with "Anyware Domino's," letting
customers order pizza through any device: Alexa,
Google Home, Smart TV, smartwatch, car, and
even Slack and Messenger. How cool is that?

13. Digital Marketing VS
Digital Branding
Digital marketing is designed to
capture leads and sell products.
Digital branding exists to build
relationships and engage
customers.
Instead of simply highlighting the
product’s benefits, Digital
Branding showcases the impact
of the brand, as a whole

14. Creating a Top Notch
Digital Brand

15. PLATFORMS
Website
Social Media
Advertising

16. POSITIONING
Brand Premise The area within your
market that you look to own
Target Audience Profile who are exactly
that you’re targeting
Tone Of Voice understand how who
you’re communicating with and how to
communicate with them

17. POSITIONING
fashionable, innovative, tech brand

18. BRAND DESIGN
Font
Colour
Logo Type
Imagery

19. BRAND DESIGN
Their website is centered around simplicity, with
minimal distracting colours being used.
Everything is made simple, efficient, and capable
of navigation.
Even their logo, the tick, works with their digital
branding efforts to highlight the brand’s focus on
achievement and reinforcing one’s capabilities.

20. MARKETING ASSETS
Social Media Banner
Landing Pages
Company Video
etc

21. MARKETING ASSETS
All of this works together to consistently put forward a clear brand image about Red Bull:
They are a vibrant brand that is passionate about getting active and doing crazy, extreme
things. Their digital branding efforts have resulted in people immediately associating their
brand with this positive idea and has forged them into arguably the dominant energy drink
brand in the world.

22. Conclusion
it establishes a strong online presence
fosters healthy relationships with the
target audience
generates engagement
drives traffic
builds up a reputation
increases conversions
prolongs the company's life.
A well-established, regularly nurtured,
and properly-conducted digital brand can
take any startup to the next level.

23. CASE IN INDONESIA'S
INDUSTRI

24. CASE IN INDONESIA'S
INDUSTRI

25. CASE IN INDONESIA'S
INDUSTRI

26. Branding is not a
one Step Journey
Talk to Me!
@ceritadini / diniprathivii@gmail.com / 081992771987