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Advanced WordPress: Session II

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Digital Wax Works
Digital Wax Works

Part II of Montana State University's WordPress Course

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Advanced WordPress
Our Flight Plan
Our Flight Plan 5:30 - 6:00 Review + Questions
Our Flight Plan 5:30 - 6:00 Review + Questions 6:00 - 7:00 Recommended Plugins 7:00 - 7:10 BREAK
Our Flight Plan 5:30 - 6:00 Review + Questions 6:00 - 7:00 Recommended Plugins 7:00 - 7:10 BREAK 7:10 - 7:45 Advanced Customization
Our Flight Plan 5:30 - 6:00 Review + Questions 6:00 - 7:00 Recommended Plugins 7:00 - 7:10 BREAK 7:10 - 7:45 Advanced Customization 7:45 - 8:30 In-Class Work Session
Persona Design Use This as Your Guide
Persona Design Use This as Your Guide What does our website need to provide for Bill? How will he find us? What value do we provide for his time?
Remember This It’s All About: Keywords
Keywords Review How We Find Everything Online
Keywords Review How We Find Everything Online 1. Brainstorm keyword phrases around pain points
Keywords Review How We Find Everything Online 1. Brainstorm keyword phrases around pain points 2. Use Google’s AdWords Tool for ideas (free)
Keywords Review How We Find Everything Online 1. Brainstorm keyword phrases around pain points 2. Use Google’s AdWords Tool for ideas (free) 3. Identify keywords to weave into all your content
Keywords Review How We Find Everything Online 1. Brainstorm keyword phrases around pain points 2. Use Google’s AdWords Tool for ideas (free) 3. Identify keywords to weave into all your content 4. Use All-In-One SEO Pack plugin to optimize each page
Principles Review Overview of WordPress Pages Posts Vs.
Principles Review Overview of WordPress Pages Posts Vs. Example: Home About Contact Us
Principles Review Overview of WordPress Pages Posts Vs. Example: Example: Home Blog About Recent News Contact Us
Principles Review Overview of a WordPress Tips Tabs Are Your Friend
Principles Review Overview of a WordPress Tips Google is Your Friend
Principles Review Overview of a WordPress Tips http://codex.wordpress.org/ Codex is Your Friend
Principles Review Overview of a WordPress Tips Visual Code: HTML, CSS, PHP, MySQL
Plugins Design Powerful Add Ons
<!DOCTYPE html> <html> <head> <link rel="shortcut icon" href="/favicon.ico" /> <script src="/js/jquery-1.4.2.js" type="text/javascript" language="JavaScript" _cdn="true"></script> <!-- <link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/frame.css" media="screen" type="text/css" _cdn="true" /> --> Is This Hard? <link rel="stylesheet" href="http://cdn.seomoz.org/css/moz_nav/all.css" media="screen" type="text/css" _cdn="true" /> <link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/site_wide.css" media="screen" type="text/css" _cdn="true" /> <link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/page_banner.css" media="screen" type="text/css" _cdn="true" /> <link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/blueprint/screen.css" media="screen, projection" type="text/css" _cdn="true" /> <link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/blueprint/print.css" media="print" type="text/css" _cdn="true" /> Nope. <link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/blueprint/plugins/fancy-type/screen.css" media="screen, projection" type="text/css" _cdn="true" /> <!--[if lte IE 8]> <style type="text/css"> #moz-nav-header.basic .navigation form.search input[type="submit"] { height: 22px !important; } </style> <![endif]--> <!--[if IE]> <link rel="stylesheet" href="http://cdn.seomoz.org/css/moz_nav/ie.css" media="screen" type="text/css" _cdn="true" /> <link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/blueprint/ie.css" media="screen, projection" type="text/css" _cdn="true" />
Plugins Design Powerful Add Ons Overview Visual Plugins Code: HTML, CSS, PHP, MySQL
Plugins Design Powerful Add Ons
Plugins Design Powerful Add Ons 1. Simple to Install
Plugins Design Powerful Add Ons 1. Simple to Install 2. Adds Functionality
Plugins Design Powerful Add Ons 1. Simple to Install 2. Adds Functionality 3. Google It
Plugins Design Powerful Add Ons 1. Simple to Install 2. Adds Functionality 3. Google It 4. Read Installation
Plugins Design Powerful Add Ons TIP: Check the 1. Simple to Install “Average Rating” and 2. Adds Functionality make sure the Plug-in 3. Google It will work with your 4. Read Installation current version (Wordpress 3.0+)
Plugins Design Powerful Add Ons
Plugins Design Powerful Add Ons Page Title
Plugins Design Powerful Add Ons Page Title Page Description
Plugins Design Powerful Add Ons All in One SEO Pack Page Title Page Description
Plugins Design Powerful Add Ons How to earn 4 gold stars
Plugins Design Powerful Add Ons Introducing: [ short codes ]
Plugins Design Powerful Add Ons Introducing: [ short codes ] short codes
How to Provide a Good Web Experience
Sitemap Design Sketching Out Your Content Example: (Basic)
Sitemap Design Sketching Out Your Content Example: (Basic) Home
Sitemap Design Sketching Out Your Content Example: (Basic) Home Services
Sitemap Design Sketching Out Your Content Example: (Basic) Home Services About
Sitemap Design Sketching Out Your Content Example: (Basic) Home Services About Contact
Design 2 Number of clicks to get to any part of your site (ideally)
How People Read
How People Read Online Source: http://usableworld.com.au/2009/03/16/you-look-where-they-look/
How People Read Online Source: http://usableworld.com.au/2009/03/16/you-look-where-they-look/
Strategy 20% Percentage of words read during an average site visit Source: http://www.useit.com/alertbox/percent-text-read.html
Strategy Source: http://www.useit.com/alertbox/percent-text-read.html
Flashback
Flashback
Today
Principles Design Getting Your User Through Your Site
Principles Design Getting Your User Through Your Site 1. Simple navigation
Principles Design Getting Your User Through Your Site 1. Simple navigation 2. Keyword Headings
Principles Design Getting Your User Through Your Site 1. Simple navigation 2. Keyword Headings 3. Concise Text
Principles Design Getting Your User Through Your Site 1. Simple navigation 2. Keyword Headings 3. Concise Text 4. Great Images
Principles Design Getting Your User Through Your Site 1. Simple navigation 2. Keyword Headings 3. Concise Text 4. Great Images 5. Breadcrumbs
Principles Design Getting Your User Through Your Site 1. Simple navigation TIP: Observe 2. Keyword Headings somebody on your 3. Concise Text site and have them 4. Great Images talk through their 5. Breadcrumbs thoughts
Principles Review Overview of WordPress Where We’ve Been
Principles Review Overview of WordPress Where We’ve Been 1. Getting Traffic to Your Site
Principles Review Overview of WordPress Where We’ve Been 1. Getting Traffic to Your Site 1I. Using plugins instead of code
Principles Review Overview of WordPress Where We’ve Been 1. Getting Traffic to Your Site 1I. Using plugins instead of code 1II. Providing good user experiences
Recommended Plugins
Plugins (Recommended) 1. Akismet (pre-installed but need API key) 2. All-in-One SEO 3. Contact Form 7 4. WordPress Database Backup: WP-DB-Backup 5. Google XML Sitemap 6. Google Analytics for WordPress
Plugins 1. Simple Photo Gallery: NextGEN Gallery 2. Video: SmartYouTube 3. Calendar: Google Calendar Events 4. Flickr: Slickr Flickr 5. Twitter: Twitter Tools 6. Facebook: Simple Facebook Connect 7. e-Commerce: WP e-Commerce
Customizing Your Site
Principles Review Overview of WordPress Blog Categories Posts
Principles Review Overview of WordPress Categories
Principles Review Overview of WordPress Categories 1. Easy way to organize blog topics
Principles Review Overview of WordPress Categories 1. Easy way to organize blog topics 2. Allows users to ‘sort’ content
Principles Review Overview of WordPress Categories 1. Easy way to organize blog topics 2. Allows users to ‘sort’ content 3. Can filter what content gets shown based on category
Principles Review Overview of WordPress Categories
Principles Widgets Overview of WordPress Widgets • Allows you to customize your sidebar and footer • Drag and Drop Widgets
Principles Widgets Overview of WordPress Widgets • Allows you to customize your sidebar and footer • Drag and Drop TIP: Check page template if nothing is Widgets showing up
Principles Widgets Overview of WordPress Widgets
Principles Widgets Overview of WordPress Widgets TIP: Check page template if nothing is showing up *Also controlled via your Theme
Principles Menus Overview of WordPress Custom Menus • Allows you to customize your navigation • Drag and Drop • Can even add Blog Categories • Can drop any URL in as well
Principles Menus Overview of WordPress Custom Menus
Principles Code Overview of WordPress Code
Principles Code Overview of WordPress Code • Be very, very careful • Easy to mess up your entire installation • If you don’t know what you’re doing, don’t do it
Principles Code Overview of WordPress Code • Be very, very careful TIP: Always cut and • Easy to mess up your entire paste into Notepad, so installation you have a back-up and • If you don’t know what remember which file you’re doing, don’t do it you edited
Principles Code Overview of WordPress Code Live Code Files
Takeaways Tips Overview of WordPress
Takeaways Tips Overview of WordPress 1. Stay up to date on releases
Takeaways Tips Overview of WordPress 1. Stay up to date on releases 2. Consider investing in a paid theme
Takeaways Tips Overview of WordPress 1. Stay up to date on releases 2. Consider investing in a paid theme 3. Google for plugins
Takeaways Tips Overview of WordPress 1. Stay up to date on releases 2. Consider investing in a paid theme 3. Google for plugins 4. Consider learning code or hiring a developer
Takeaways Tips Overview of WordPress 1. Stay up to date on releases 2. Consider investing in a paid theme 3. Google for plugins 4. Consider learning code or hiring a developer 5. Always ask “Does this make a better experience for my user?”

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Advanced WordPress: Session II

  • 3. Our Flight Plan 5:30 - 6:00 Review + Questions
  • 4. Our Flight Plan 5:30 - 6:00 Review + Questions 6:00 - 7:00 Recommended Plugins 7:00 - 7:10 BREAK
  • 5. Our Flight Plan 5:30 - 6:00 Review + Questions 6:00 - 7:00 Recommended Plugins 7:00 - 7:10 BREAK 7:10 - 7:45 Advanced Customization
  • 6. Our Flight Plan 5:30 - 6:00 Review + Questions 6:00 - 7:00 Recommended Plugins 7:00 - 7:10 BREAK 7:10 - 7:45 Advanced Customization 7:45 - 8:30 In-Class Work Session
  • 7. Persona Design Use This as Your Guide
  • 8. Persona Design Use This as Your Guide What does our website need to provide for Bill? How will he find us? What value do we provide for his time?
  • 9. Remember This It’s All About: Keywords
  • 10. Keywords Review How We Find Everything Online
  • 11. Keywords Review How We Find Everything Online 1. Brainstorm keyword phrases around pain points
  • 12. Keywords Review How We Find Everything Online 1. Brainstorm keyword phrases around pain points 2. Use Google’s AdWords Tool for ideas (free)
  • 13. Keywords Review How We Find Everything Online 1. Brainstorm keyword phrases around pain points 2. Use Google’s AdWords Tool for ideas (free) 3. Identify keywords to weave into all your content
  • 14. Keywords Review How We Find Everything Online 1. Brainstorm keyword phrases around pain points 2. Use Google’s AdWords Tool for ideas (free) 3. Identify keywords to weave into all your content 4. Use All-In-One SEO Pack plugin to optimize each page
  • 15. Principles Review Overview of WordPress Pages Posts Vs.
  • 16. Principles Review Overview of WordPress Pages Posts Vs. Example: Home About Contact Us
  • 17. Principles Review Overview of WordPress Pages Posts Vs. Example: Example: Home Blog About Recent News Contact Us
  • 18. Principles Review Overview of a WordPress Tips Tabs Are Your Friend
  • 19. Principles Review Overview of a WordPress Tips Google is Your Friend
  • 20. Principles Review Overview of a WordPress Tips http://codex.wordpress.org/ Codex is Your Friend
  • 21. Principles Review Overview of a WordPress Tips Visual Code: HTML, CSS, PHP, MySQL
  • 23. <!DOCTYPE html> <html> <head> <link rel="shortcut icon" href="/favicon.ico" /> <script src="/js/jquery-1.4.2.js" type="text/javascript" language="JavaScript" _cdn="true"></script> <!-- <link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/frame.css" media="screen" type="text/css" _cdn="true" /> --> Is This Hard? <link rel="stylesheet" href="http://cdn.seomoz.org/css/moz_nav/all.css" media="screen" type="text/css" _cdn="true" /> <link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/site_wide.css" media="screen" type="text/css" _cdn="true" /> <link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/page_banner.css" media="screen" type="text/css" _cdn="true" /> <link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/blueprint/screen.css" media="screen, projection" type="text/css" _cdn="true" /> <link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/blueprint/print.css" media="print" type="text/css" _cdn="true" /> Nope. <link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/blueprint/plugins/fancy-type/screen.css" media="screen, projection" type="text/css" _cdn="true" /> <!--[if lte IE 8]> <style type="text/css"> #moz-nav-header.basic .navigation form.search input[type="submit"] { height: 22px !important; } </style> <![endif]--> <!--[if IE]> <link rel="stylesheet" href="http://cdn.seomoz.org/css/moz_nav/ie.css" media="screen" type="text/css" _cdn="true" /> <link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/blueprint/ie.css" media="screen, projection" type="text/css" _cdn="true" />
  • 24. Plugins Design Powerful Add Ons Overview Visual Plugins Code: HTML, CSS, PHP, MySQL
  • 26. Plugins Design Powerful Add Ons 1. Simple to Install
  • 27. Plugins Design Powerful Add Ons 1. Simple to Install 2. Adds Functionality
  • 28. Plugins Design Powerful Add Ons 1. Simple to Install 2. Adds Functionality 3. Google It
  • 29. Plugins Design Powerful Add Ons 1. Simple to Install 2. Adds Functionality 3. Google It 4. Read Installation
  • 30. Plugins Design Powerful Add Ons TIP: Check the 1. Simple to Install “Average Rating” and 2. Adds Functionality make sure the Plug-in 3. Google It will work with your 4. Read Installation current version (Wordpress 3.0+)
  • 32. Plugins Design Powerful Add Ons Page Title
  • 33. Plugins Design Powerful Add Ons Page Title Page Description
  • 34. Plugins Design Powerful Add Ons All in One SEO Pack Page Title Page Description
  • 35. Plugins Design Powerful Add Ons How to earn 4 gold stars
  • 36. Plugins Design Powerful Add Ons Introducing: [ short codes ]
  • 37. Plugins Design Powerful Add Ons Introducing: [ short codes ] short codes
  • 38. How to Provide a Good Web Experience
  • 39. Sitemap Design Sketching Out Your Content Example: (Basic)
  • 40. Sitemap Design Sketching Out Your Content Example: (Basic) Home
  • 41. Sitemap Design Sketching Out Your Content Example: (Basic) Home Services
  • 42. Sitemap Design Sketching Out Your Content Example: (Basic) Home Services About
  • 43. Sitemap Design Sketching Out Your Content Example: (Basic) Home Services About Contact
  • 44. Design 2 Number of clicks to get to any part of your site (ideally)
  • 46. How People Read Online Source: http://usableworld.com.au/2009/03/16/you-look-where-they-look/
  • 47. How People Read Online Source: http://usableworld.com.au/2009/03/16/you-look-where-they-look/
  • 48. Strategy 20% Percentage of words read during an average site visit Source: http://www.useit.com/alertbox/percent-text-read.html
  • 52. Today
  • 53. Principles Design Getting Your User Through Your Site
  • 54. Principles Design Getting Your User Through Your Site 1. Simple navigation
  • 55. Principles Design Getting Your User Through Your Site 1. Simple navigation 2. Keyword Headings
  • 56. Principles Design Getting Your User Through Your Site 1. Simple navigation 2. Keyword Headings 3. Concise Text
  • 57. Principles Design Getting Your User Through Your Site 1. Simple navigation 2. Keyword Headings 3. Concise Text 4. Great Images
  • 58. Principles Design Getting Your User Through Your Site 1. Simple navigation 2. Keyword Headings 3. Concise Text 4. Great Images 5. Breadcrumbs
  • 59. Principles Design Getting Your User Through Your Site 1. Simple navigation TIP: Observe 2. Keyword Headings somebody on your 3. Concise Text site and have them 4. Great Images talk through their 5. Breadcrumbs thoughts
  • 60. Principles Review Overview of WordPress Where We’ve Been
  • 61. Principles Review Overview of WordPress Where We’ve Been 1. Getting Traffic to Your Site
  • 62. Principles Review Overview of WordPress Where We’ve Been 1. Getting Traffic to Your Site 1I. Using plugins instead of code
  • 63. Principles Review Overview of WordPress Where We’ve Been 1. Getting Traffic to Your Site 1I. Using plugins instead of code 1II. Providing good user experiences
  • 65. Plugins (Recommended) 1. Akismet (pre-installed but need API key) 2. All-in-One SEO 3. Contact Form 7 4. WordPress Database Backup: WP-DB-Backup 5. Google XML Sitemap 6. Google Analytics for WordPress
  • 66. Plugins 1. Simple Photo Gallery: NextGEN Gallery 2. Video: SmartYouTube 3. Calendar: Google Calendar Events 4. Flickr: Slickr Flickr 5. Twitter: Twitter Tools 6. Facebook: Simple Facebook Connect 7. e-Commerce: WP e-Commerce
  • 68. Principles Review Overview of WordPress Blog Categories Posts
  • 69. Principles Review Overview of WordPress Categories
  • 70. Principles Review Overview of WordPress Categories 1. Easy way to organize blog topics
  • 71. Principles Review Overview of WordPress Categories 1. Easy way to organize blog topics 2. Allows users to ‘sort’ content
  • 72. Principles Review Overview of WordPress Categories 1. Easy way to organize blog topics 2. Allows users to ‘sort’ content 3. Can filter what content gets shown based on category
  • 73. Principles Review Overview of WordPress Categories
  • 74. Principles Widgets Overview of WordPress Widgets • Allows you to customize your sidebar and footer • Drag and Drop Widgets
  • 75. Principles Widgets Overview of WordPress Widgets • Allows you to customize your sidebar and footer • Drag and Drop TIP: Check page template if nothing is Widgets showing up
  • 76. Principles Widgets Overview of WordPress Widgets
  • 77. Principles Widgets Overview of WordPress Widgets TIP: Check page template if nothing is showing up *Also controlled via your Theme
  • 78. Principles Menus Overview of WordPress Custom Menus • Allows you to customize your navigation • Drag and Drop • Can even add Blog Categories • Can drop any URL in as well
  • 79. Principles Menus Overview of WordPress Custom Menus
  • 80. Principles Code Overview of WordPress Code
  • 81. Principles Code Overview of WordPress Code • Be very, very careful • Easy to mess up your entire installation • If you don’t know what you’re doing, don’t do it
  • 82. Principles Code Overview of WordPress Code • Be very, very careful TIP: Always cut and • Easy to mess up your entire paste into Notepad, so installation you have a back-up and • If you don’t know what remember which file you’re doing, don’t do it you edited
  • 83. Principles Code Overview of WordPress Code Live Code Files
  • 84. Takeaways Tips Overview of WordPress
  • 85. Takeaways Tips Overview of WordPress 1. Stay up to date on releases
  • 86. Takeaways Tips Overview of WordPress 1. Stay up to date on releases 2. Consider investing in a paid theme
  • 87. Takeaways Tips Overview of WordPress 1. Stay up to date on releases 2. Consider investing in a paid theme 3. Google for plugins
  • 88. Takeaways Tips Overview of WordPress 1. Stay up to date on releases 2. Consider investing in a paid theme 3. Google for plugins 4. Consider learning code or hiring a developer
  • 89. Takeaways Tips Overview of WordPress 1. Stay up to date on releases 2. Consider investing in a paid theme 3. Google for plugins 4. Consider learning code or hiring a developer 5. Always ask “Does this make a better experience for my user?”