The importance of your online reputation, the effects it can have on your career and life in general. How to protect your online reputation.

1. Social Media
Online Reputation
& Best Practice
Joanne Sweeney-Burke©

2. Welcome & Introductions
“The former journalist who has embraced Digital. The trainer and mentor, a keen eye
for campaigns, life-long learner & writer. Business owner, blogger and ambassador for
new media. It’s all about the social conversation.”
Joanne Sweeney-Burke, CEO, Digital Training Institute & Media Box

3. Course Outline
1. The Social Media Revolution
2. What is Online Reputation?
3. Measuring Your Digital Footprint
4. The Power of the Search Engine
5. Privacy Settings
6. Case Studies:
Social Engagement: How it can Elevate & Eliminate your
Reputation
7. Tasks
8. Evaluation & Feedback

4. The Social Media Revolution

5. What is Online Reputation?
“A new phenomenon by which
employers, educators and peers
create an opinion on us.”
Joanne Sweeney-Burke

6. Online Reputation
- Created by You
Our Online Reputation is the reputation we have created for ourselves
through our social actions online.
• Posts
• Tweets
• Videos
• Photographs
• Blogs
• Likes
• Shares
• Comments

7. Online Reputation
- Created by You
Our Online Reputation is the reputation we have created for ourselves
through our social actions online.

8. Online Reputation
- Created by Others
Our Online Reputation is also the reputation others have created for us
by their interaction with us online.
Have you been?
• Mentioned
• Tagged
• Filmed
• Screen-shotted

9. Let‟s be honest….
Who‟s taught you Online Reputation?
Personal Responsibility V Education
Now V The Future
Ambassador V Damage Maker

11. .

12. How We Can Damage Our Online
Reputation

13. How We Can Damage Our Online Reputation
On the internet. Your reach is much greater, so the
potential for your reputation to be damaged is exponentially
higher. Not to mention that what goes on online stays on
the online.

14. How We Can Damage Our Online Reputation
Posting inappropriate content
• You can‟t delete your online activity. No matter how many
times you try, that post, picture, or comment will stay there
forever. Even if you think it’s gone those who know how
to, will find it.
• Rule of thumb if wouldn’t want your mom/boss to see it, don’t
post it anywhere online.

15. How We Can Damage Our Online
Reputation
Being Negative
• Those who complain online will be known by their
perceived attitude, and that perception is shaped
online by what you choose to put there.
• The way you choose to discuss things will determine
whether your readers interpret your musings as
interesting or annoying. Be positive, be inquisitive, but
don’t be negative.

16. Over-Sharing Online

17. Telling The World How You Feel

18. How Can I Protect My Online
Reputation?
In this world reputation counts for a lot, is difficult to build and easy to
lose so look after it like your most prized possession. If you are keen to
keep a close eye on your online reputation there is plenty you can do.
• Google yourself, don’t forget about Google Images too.
• Accept that nothing is ever truly private online. Always use
privacy settings on social media but know that your private pictures
could be shared by anyone of your friends. So never post any
pictures of yourself that you don‟t want the world to see.
• If someone else posts a picture of you on Facebook that you find
embarrassing, don‟t hesitate to remove the “tag” that identifies it
as you.
• Post positive content on Social Media. Join as many social
networks as you can manage and post some positive content on
them at least once a month. The more positive content you share
the further back unwanted content will go.

19. Measuring Your Digital
Footprint
How to measure what the
Internet says about you.

20. What is a Digital Footprint?
• A Digital Footprint is a data trail left by
interactions in a digital environment including the
use of television, mobile phones, the world wide
web, the internet and other connected devices and
sensors.
• A Digital footprint provides data on what has been
preformed in the digital environment, and that data
can be used in behavioral targeting &
economics, personalisation, targeted
marketing, digital reputation, social influence
and social media or social graphing services.

21. What is a Digital Footprint?
• In Social Media a digital footprint can refer to the
size of a persons “online presence” measured by
the number of individuals by whom they interact.
(Wikipedia)
• Whenever you click, search, like, share, tweet etc.
you deepen your digital footprint even further, your
location, IP address, what you have said online and
what others have said online about you is the sort of
data that is used in targeting and marketing.

22. How to measure what the Internet
says about you
TASK 1

23. The Power of the Search
Engine
There is no erase or delete button
– but you can manage your SEO

24. The Power of the Search Engine
What is a Search Engine?
• A web Search Engine is a software system that is
designed to search for information on the World Wide
Web.

25. YouTube
Did you know? Youtube is the biggest search engine in the world
and is owned by Google.
To highlight this achievement Mushroom Networks has packed the
most recent information about Youtube into an infographic.

26. Facebook is a search engine also.
Researching People & Brands
1. Search Facebook
Type their name into
the search bar

27. Facebook is a search engine also.
Researching People & Brands
Click „More Results‟
at bottom if they are not
one of 7 results given. This
will produce their profile
info allowing you see the
correct person you are
searching for.

28. Facebook is a search engine also.
Researching People & Brands
Filter Results
By Education, Location or
Workplace. You can filter
for each category.

29. Facebook is a search engine also.
Researching People & Brands
2. Through a Mutual
Friend
Do you know who
they may be friends with?
Search in the search bar for
those friends to find out.

30. Facebook is a search engine also.
Researching People & Brands
2. Through Email
Go to the friend finder
Click on the name of
Email provider e.g. gmail
Or Skype. You will have to
Supply your email details
or export contacts.
Steps are different for each provider.

31. Privacy Settings
Take control of your online
reputation

32. Privacy Settings
Social has given us a unique opportunity to connect and share with
people in our lives online. But with this opportunity comes
responsibility to respect social media for exactly what it is.
You need to be carful about the content you post online and how
you protect it.

33. Three Categories of Internet Privacy

34. Privacy Settings on Facebook
The information you put up on Facebook is public, not private.
If you don’t change your settings anyone can see what you post on the
web, that is why protecting what you post online is important.
There are 3 places where you can control your Privacy on Facebook:
• Under Privacy Settings for your account
• On individual posts
• And on your Profile
Each offers its own set of options so that you can pick & choose what you share.

35. Privacy Settings on Twitter
• When you sign up for Twitter, you have the option to keep your Tweets
public (the default account setting) or to protect your Tweets.
• Public Tweets (the default setting) are visible to anyone, whether or not
they have a Twitter account.
• Protected Tweets may only be visible to your approved Twitter followers.
When you protect your Tweets, the following restrictions are put in place:
• People will have to request to follow you; each follow request will need
approval.
• Your Tweets will only be visible to users you've approved.
• Other users will not be able to retweet your Tweets.
• Protected Tweets will not appear in Google search; protected Tweets will
only be searchable on Twitter by the account holder and approved
followers.
• @Replies you send to people who aren't following you will not be seen by
those users (because you have not given them permission to see your
Tweets).

36. How to Protect Tweets
• Go to your Security & Privacy Settings
• Scroll down to the Tweet privacy section and check the box next to
Protect my Tweets.
• Click the blue Save button at the bottom of the page. You will be
prompted to enter your password to confirm the change.

37. Privacy on Instagram
• If you're public on Instagram, anyone can subscribe to follow your
photos.
• There is however a special private option. In this mode, a user can
make sure he/she must approve all follow requests before they go
through.
How can you make Instagram Private?
• Go to your profile

38. Privacy on Instagram
• Tap Edit Your Profile next to your profile picture.
• For iPhone/iPad and Android, scroll down to Posts Are Private
and slide it to On.
• For Windows Phone, check the box next to Posts are Private.
• Once you make your posts private, people will have to send
you a follow request if they want to see your posts.
• You'll see requests in your news feed which you can accept or
ignore.

39. Vine Privacy
Profiles and posts on Vine are public by default, which means that
anyone on the service can view and share them.
Public posts
• Visable to all vine users
• Shareable to Twitter, Facebook and anyone with the URL can view
it.
• Anyone can comment on your vines.
• Anyone can follow you.
• Your vines can be revined.
Private Posts
• Your vines are visible to your followers only.
• You choose who can share and comment on your vines.
• Users must request to follow you.
• Your vines cannot be revined

40. Vine Privacy Settings

41. Snapchat Privacy Settings
• Snapchat has two privacy settings, one for who can send you
Snaps and another for who can see your Stories.
• Both have two options "Everyone" and "My Friends."
• By default, only users you add to your friends list can send you
Snaps.
• If a Snapchatter you haven't added as a friend tries to send you a
Snap, you'll receive a notification that they added you.
• But you will not receive the Snap they sent unless you add them to
your friends list.

42. Screenshots & Snapchat
What you send on Snapchat could also damage your online
reputation if Screenshotted & posted online.
Taking a screenshot is possible
• Snapchat doesn’t support saving received messages
• But Smartphone operating systems like Apple’s iOS and
Google’s Android do allow you to take screenshots.
• It’s also possible to take a picture of the screen with
another camera — such as a friend’s phone camera.
• If someone takes a screenshot Snapchat tries to notify the
person who sent the Snapchat, however several apps have
been made so that this notification will not be sent.

43. Case Studies
Case Studies – Irish &
International how Social Media
can affect your career

44. PWC Hotmail Scandal

45. Deloitte e-mail scandal (UK)

46. Deloitte employee fleas Ireland after
private messages are leaked

47. Students Unemployable Because of
What they are Posting Online
KATHERINE DONNELLY EDUCATION EDITOR – Irish
Independent, 19 SEPTEMBER 2013
Students are putting themselves at risk of becoming
unemployable because of what they are posting online, a social
media expert warned.
―You will be googled‖ is the advice that teachers need to spread
among students as the informality of social media leads to a
merging and blurring of professional and personal boundaries.
And teachers need to heed it themselves, as their own social
media exposure runs the danger of alienating parents, who may
not be impressed by some of their activities, a conference heard.

48. BDO Recruitment Survey

49. JSB Online Personal Persona
Business – Media Box / Digital Training Institute / Speaker
Professional - Clients / Portfolio / Expert Voice
Tone – Open / Fun / Sharing of Information / Opinion
Sharing - Social Media / PR / Business / Media
Personal – Family / Kids / Work Life Balance
Media – TV / Print / Radio / Online – Business & Media

50. Tasks
1. Evaluate your habits.
2. How will you act online from now on?
3. Outline personal persona.

51. Thank You.
Questions / Evaluation