1. Introduction to the
Digital Media Landscape

2. The Digital Media Landscape
Those who embrace the newest technology will find
no end of jobs and most importantly, no end of new
opportunities to become owners of new businesses.
Can’t think of a good one?
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3. Well, here are 4 new business models that didn’t
exist pre-internet and are now the foundation for
great businesses and jobs going forward:
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4. 1. Stores without Buildings,
Products, or Warehouses
Perfect for people
with big dreams but
only a small pile of
funds to start with.
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5. In the past, to go into retail you needed to buy or
rent a store and then source, invent and/or make
products, buy licenses, invest in warehousing,
shipping and distribution.
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6. In the past, to go into retail you needed to buy or
rent a store and then source, invent and/or make
products, buy licenses, invest in warehousing,
shipping and distribution.
Now, you simply create and market a website.
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7. Other companies white label their products to you
and ship with your custom labeling. They provide
the page on your website. This model means that
some small manufacturer of quality goods - using
local labor - can now get to a global market.
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8. Other companies white label their products to you
and ship with your custom labeling. They provide
the page on your website. This model means that
some small manufacturer of quality goods - using
local labor - can now get to a global market.
It means that a marketing-focused entrepreneur can
build a business that can scale, creating jobs locally.
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9. Other companies white label their products to you
and ship with your custom labeling. They provide
the page on your website. This model means that
some small manufacturer of quality goods - using
local labor - can now get to a global market.
It means that a marketing-focused entrepreneur can
build a business that can scale, creating jobs locally.
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10. Customers get the best products,
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11. Customers get the best products, best shopping
experience
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12. Customers get the best products, best shopping
experience and lowest prices
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13. Customers get the best products, best shopping
experience and lowest prices while finding stuff they
need and want.
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14. Customers get the best products, best shopping
experience and lowest prices while finding stuff they
need and want.
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15. 2. Have Cake and Eat it Too
Partner with your local competitors.
You help a big brand sell their products. Affiliate
marketers rely on their strength to drive
and convert internet traffic make a living with this
Model.
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16. Suppose you are locked in competition with a similar
provider and you know that buyers are likely to shop
and compare. Why not have an affiliate sales
relationship with them to make it easier for
customers to do their comparison shopping from
your site?
Now you get paid whether they buy
from you OR your competition. A button on your
website makes it easier for the customer to go
where they were intending.
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17. 3. Put your turnstile in front of the entrance
of other people’s stores
The ultimate position for any internet marketer.
Enable people to visit any website but have them
go through your search engine. They can go to
any site in a vertical and you give them the power
to do it through your website, a comparison
shopping engine or review portal.
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18. No need for content
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19. No need for content, no need for anything other
than a commitment to making customer’s lives
easier.
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20. No need for content, no need for anything other
than a commitment to making customer’s lives
easier.
This flood of people going through your turnstile
can be monetized in a variety of ways – serve
them ads, charge monthly subscription, offer them
a chance to buy something unique or direct them
to someone else’s turnstile.
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21. No need for content, no need for anything other
than a commitment to making customer’s lives
easier.
This flood of people going through your turnstile
can be monetized in a variety of ways – serve
them ads, charge monthly subscription, offer them
a chance to buy something unique or direct them
to someone else’s turnstile.
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22. 4. Rock, Paper, Scissors
Platforms, content and distribution are always
locked in a Rock-Paper-Scissors battle for
supremacy.
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23. Look at mobile devices.
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24. Look at mobile devices. Once this new platform
was established, there was a vacuum for content
to fill it.
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25. Look at mobile devices. Once this new platform
was established, there was a vacuum for content
to fill it.
Suddenly, there are apps and responsive websites
(websites programmed to shape themselves into
the screen size and computing power of a mobile
device) that not only allow mobile device users to
have a better user experience in general but to
also do the things one can do when not tethered
to a PC.
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26. Once a tablet with content existed, distributors
fought for control.
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27. Once a tablet with content existed, distributors
fought for control. Transmission services wrestled
each other for control of the platform and
content…
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28. Once a tablet with content existed, distributors
fought for control. Transmission services wrestled
each other for control of the platform and
content…
Suddenly it was all about Verizon vs. AT&T.
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29. Once a tablet with content existed, distributors
fought for control. Transmission services wrestled
each other for control of the platform and
content…
Suddenly it was all about Verizon vs. AT&T.
Then together, against Cable then Cable vs. non-
traditional video platforms like YouTube and Hulu.
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30. Once a tablet with content existed, distributors
fought for control. Transmission services wrestled
each other for control of the platform and
content…
Suddenly it was all about Verizon vs. AT&T.
Then together, against Cable then Cable vs. non-
traditional video platforms like YouTube and Hulu.
Online services against Amazon, Apple, Roku and
others.
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31. Once a tablet with content existed, distributors fought
for control. Transmission services wrestled each other
for control of the platform and content…
Suddenly it was all about Verizon vs. AT&T.
Then together, against Cable then Cable vs. non-
traditional video platforms like YouTube and Hulu.
Online services against Amazon, Apple, Roku and
others.
You could either develop the platform or develop
content for someone’s platform. Or distribute that
platform and/or content on someone else’s service.
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32. And those are the 4
business models that can
help you understand the
digital landscape just a
bit better.
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33. Oh wait a second..
Could there be a 5th model?!
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34. Oh wait a second..
Could there be a 5th model?!
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35. 5. Free
Free content is perfect for advertising. Or, maybe
your content is so good that people will pay-per-
view, then save themselves money later on with a
monthly subscription.
Augment or replace the monthly subscription with a
loyalty program that offers registered users the
chance to buy – or win products. This can even
help other organizations generate leads.
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36. Don’t like marketing?
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37. Don’t like marketing?
Then stick to your content-making-specialty by
syndicating your content.
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38. Don’t like marketing?
Then stick to your content-making-specialty by
syndicating your content.
Too much work?
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39. Don’t like marketing?
Then stick to your content-making-specialty by
syndicating your content.
Too much work?
Then create your own content site based on
someone else’s free content and then work with
network-fill partners to generate advertising
revenue.
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40. About the Author
Steve Bookbinder is Co-founder and CEO of Digital Media Training, a training
partner to some of the most successful sales organizations around the
world. DMT delivers training which treats sales as a competitive sport and
changes behavior needed to help sellers consistently win. DMT is a leader in M-
learning training reinforcement with a proven track record of improving sales
through training. Steve has delivered more than 500 keynote speeches at
national sales meetings, conducted more than 3,000 training workshops and
trained, coached and managed more than 35,000 sellers and managers from
leading companies around the world for more than 20 years.
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41. Interested in Learning More?
Stay tuned for the next DMT Blog Post
or Check Out Our Website!
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