Presentation delivered at the Digital Marketing Show 2013 (www.digitalmarketingshow.co.uk)

1. Visit Stand B32
Welcome to
Mobile Customer
Experience
Rob Townsend
Marketing &
Communications
Director
Mobile Messaging is integral
Andy Heming
Business Development
Manager
Textlocal.com
Get your FREE WHITE BOOK - Text: WHITEBOOK to 60777

2. Visit Stand B32
agenda
•
•
•
•
•
•
A little bit about us
The Mobile Customer Experience Report
Insight from our new White Book
Benefiting from an
-in
Building your Mobile Engagement Model
Applying CRM to Messaging
Building your Mobile Engagement Model
Q&A
Textlocal.com
Get your FREE WHITE BOOK - Text: WHITEBOOK to 60777

3. Visit Stand B32
A little bit about us
UK's leading business SMS service provider. Deliver your news, alerts, confirmations & offers
easily. Award-winning platform Messenger and expert support
Messenger and your marketing mix
• Send & receive SMS
• Connect CRM systems via our API
• Short codes and keywords
• Attachments Video, PPT, PDF
• Mobile web pages & sites
• Vouchers & ticketing
• Surveys & Data capture forms
Textlocal.com
Easily get started with our wizard tools
• Price Promise = best value every time
• Free Account Management
• Round the clock support
• No Contracts & no software to download
All your mobile news,
& discussions on LinkedIn
Get your FREE WHITE BOOK - Text: WHITEBOOK to 60777

4. Visit Stand B32
The UK has spoken
Using mobile effectively in
multichannel marketing world.
The first meaningful regionally representative
report on Mobile Customer Experience in the
UK. Interviewed hundreds of businesses and
thousands of consumers across the UK in
March 2013 on their views about mobile
marketing and mobile customer experience
Textlocal.com
Get your FREE WHITE BOOK - Text: WHITEBOOK to 60777

5. Visit Stand B32
Reach and effective contribution
touchpoints.
Textlocal.com
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6. Visit Stand B32
The Mobile Market
By 2015, iPhone users will increase to 12.5
million, while the total number of Android
users will leap to 37.9 million
60% of the total UK smartphone market
will be made up of these two operating
systems. Building for 2015 represents a
huge opportunity
In 5 years, M-commerce in the UK has
grown to an expected worth £6.61 bn in
2013, naturally all smartphone
Feature-phone/legacy-phone market
Textlocal.com
Get your FREE WHITE BOOK - Text: WHITEBOOK to 60777

7. Visit Stand B32
Opt-in universe
85 million active UK mobile subscriptions.
There are near 28 million opt35.3 million by 2015
SMS is best
99.9% of all messages read,
with 95% read within 3 minutes
SMS is the only sure-fire way to reach them
given type of handset/OS
Textlocal.com
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8. Visit Stand B32
Mobile data capture is the new king
With 55% of businesses
adopting an opt-in approach,
they still need to be capturing
33.2% have launched a mobile
site but surprisingly only 20%
have developed an App.
25% utilise QR codes. Only 20%
using short codes. Augmented
reality is of little interest.
Textlocal.com
Get your FREE WHITE BOOK - Text: WHITEBOOK to 60777

9. Visit Stand B32
Trusted businesses
The most trusted businesses to
send mobile users communications
are those based in the health
sector, such as doctors and
dentists, attracting 29% of
respondents.
This was followed by a number of
sectors all appealing to 14% of
respondents: Restaurants, Bars &
Clubs, Finance & Insurance, and
utility companies. Then Travel and
Retail.
Textlocal.com
Get your FREE WHITE BOOK - Text: WHITEBOOK to 60777

10. Visit Stand B32
Build your Mobile Engagement Model
Create Touchpoints
Your Brand
Textlocal.com
Get your FREE WHITE BOOK - Text: WHITEBOOK to 60777

11. Visit Stand B32
Messenger
Text: DMS to Attachments
60777
SMS
Mobile Surveys,
Data Capture Forms
Email to SMS
Ticketing &
Vouchers
Key Word on Short Code
Mobile Web Pages
& Mobile Sites
Direct Inbound Number
Social Connect
Social Connect
Auto-Schedule/Validity
Segmentation
Textlocal.com
Reporting
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12. Visit Stand B32
Extend segmentation build their mobile profile
She works in marketing
Textlocal.com
H
skool
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13. Visit Stand B32
Extend Mobile Segmentation
The Organiser
The Socialite
The Explorer
The Hunter Sharer
Textlocal.com
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14. Visit Stand B32
Most useful messages from businesses
1.
2.
3.
4.
Appointment reminders
Order confirmations
Offers/Discounts/Promotions
Delivery/Service call confirmation
In app offers, not well received
are sometimes perceived as
invasive
Textlocal.com
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15. Visit Stand B32
Best send time for consumers
During weekdays consumers favour messages sent between 07.00
09.00
But remarkably anytime over the weekend is cited as the most
favourable time to receive messages
Forget the learnings from best email send times!!
Textlocal.com
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16. Visit Stand B32
Frequency of sends for businesses
Consumers will accept more
communications but alarming
Only 16% of businesses have age,
gender, location and preferences
Only 6% integrate with a CRM
platform
Our platform Messenger can
integrate all of your segments
Textlocal.com
Get your FREE WHITE BOOK - Text: WHITEBOOK to 60777

17. Visit Stand B32
13 Sectors, Campaign tips
Textlocal.com
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18. Visit Stand B32
OVER 120,000 BUSINESSES
Textlocal.com
Get your FREE WHITE BOOK - Text: WHITEBOOK to 60777

19. Visit Stand B32
Q&A
Rob Townsend
Marketing & Communications Director
Rob.Townsend@Textlocal.com
Andy Heming
Business Development Manager
Andy.Heming@Textlocal.com
Grab your FREE copy
Visit us at Stand B32
Textlocal.com
Get your FREE WHITE BOOK - Text: WHITEBOOK to 60777