7. MCFC Match Day Centre!
âąâŻ Launched in 2009!
âąâŻ Bigger than the
stadium!
âąâŻ Longest dwell times
on site!
âąâŻ Highest trafïŹc of the
week!
8. More mainstream!
BBC Sport site attracted more visitors during
London 2012 Olympics than TV viewers!
Source: BBC (55m global unique visitors to site vs 52m UK TV viewers)!
9. More mobile!
34% of visits to BBC Sport site during
London 2012 Olympics were from mobile
and tablet devices!
Source: BBC
!
10. More multi-screen!
49% of the time weâre using a TV,
weâre on a smartphone simultaneously!
22% of multiscreen use is âcomplementaryâ
rather than parallel activity!
!
Source: Google
11.
12. The value of a mobile fan!
New
visitor!
Returning
visitor!
New
visitor!
Desktop version!
Returning
visitor!
Mobile version!