Presentation delivered at the Digital Marketing Show 2013 (www.digitalmarketingshow.co.uk)

1. #PORM
Personal Online Reputation Management

2. @AlexiaL
#PORM

3. Why do we
need to rock
at being
#PORM stars?

4. We
speak…
work…
shop…
date…
…LIVE online

5. Why might
someone
check you out
online?

6. • They’ve met you
• They’re going to meet you
• They’ve heard about you
• They’ve read about you
• They’ve seen your Tweet / FB / LinkedIn status
• They’re thinking of hiring you
• They’re thinking of investing in your business
• They’re thinking of doing business with you
• You’re going on a date with them
• They’re your peers keeping tabs on you

7. 82% of employers look up
candidates on social media
88%
25%
8%
64% reject a job application after
viewing a candidate’s social media

8. What does Google say about you?

9. Your online presence
needs to reflect,
support and enhance
your worldly presence
#PORM
@AlexiaL

10. Tru

11. What is
“reputation”
anyway?

12. “Character is like a tree and reputation
like its shadow. The shadow is what
we think of it; the tree is the real thing.” "
Abraham Lincoln

13. rand
nal b
erso
P
“Character is like a tree and reputation
like its shadow. The shadow is what
we think of it; the tree is the real thing.” "
Abraham Lincoln

14. It’s what this lot think of you

15. What you SAY
&
what
you
DO

16. How is ONLINE Reputation different?

17. You create the content!

18. It’s all up to you!

19. You’re in total control
of your online
reputation because
YOU create the
content #PORM
@AlexiaL

20. 10 ways
to rock at
being a
#PORM star

21. 1
Get a
#PORM
name

22. iD

25. Make it easy for
people to FIND you,
CONNECT with you
and REMEMBER you
#PORM
@AlexiaL

26. 2
Make the
most of
your assets

27. Use
your
talents
& your
strengths

28. 3
Get sticky

29. It’s all about the
conversation

30. Are you
engaging…
… or watching
from
the sidelines?

31. 4
Go where
the action is

33. Where &
how
should you
spend
your time?

34. Know WHO you
want to engage with
and WHERE they
hang out online
#PORM
@AlexiaL

35. 5
Stay on top…

36. Use Google alerts to stay on top of
when new mentions appear online

38. … but go
deep

39. Use pipl to search the deep web to see
the harder to find content about you

40. 6
Know what
you want

41. Being strategic about
your online presence
will save you heaps
time and trouble
#PORM
@AlexiaL

42. 7
Keep it up

43. Be consistent

44. 8
Get your
story
straight

45. Your bio is the hook
that makes people
want to find out more
about you. Get it right!
#PORM
@AlexiaL

46. 9
Don’t
be a d*ck

47. You’re argumentative…
…rude…
…whinging…
…angry…
You’re always venting
frustrations
You need to have
the last word

48. Clearing your head
trash allows the real,
nicer, calmer, stressfree you to show up
#PORM
@AlexiaL

49. 10
Don’t fake
it

51. Be real.
Be you.
Be nice.
#PORM
@AlexiaL

52. You can’t
build a
reputation
on what
you're
going to do.
HENRY FORD

53. @AlexiaL
#PORM
www.alexialeachman.com

54. Any
Questions?
www.alexialeachman.com