Presentation delivered at the Digital Marketing Show 2013 (www.digitalmarketingshow.co.uk)

1. A truly social business
@NakedWines
@grape_escape

2. What’s next? Where will growth come from?

3. We believe:
The biggest engine of future growth will be…
…The Social Business

4. Here’s why you should take it seriously…
Wine
Not wine
We are PAYING to be sold to.

6. In four-and-a-bit years, we have…
Acquired 500,000 new customers…

7. Invested over £40m into independent winemakers

8. Shipping over 25,000 bottles of wine… a day!

9. Grew sales by 54% in 2012

10. And we’re profitable.

11. While competing against…

12. How?

13. Carmen Stevens
- First black woman to graduate from
winemaking school in South Africa
- Angels got together to raise £120K in 8
hours
- Her dream came true to be her own boss
and make wines under her own name

14. Katie Jones
- Vandals destroyed her
entire white vintage
while she was at a
wine fair in March
- One month
later, 2,500 Angels
raised £200,000 in 5
hours to get her back
in business

15. Why do we do it?
Vicious Circle
Virtuous Circle
Suppliers
• Screw suppliers into the
ground in search for lower
prices
• Pass selling costs onto
suppliers
• Invest in suppliers so they
can improve quality
• Remove selling costs
Customers
• Identify best customers – and • Best deals to best
then fleece them
customers
Staff
• Outsource, downsize, rightsize
• Make all staff shareholders
– so that they share in the
value they create

16. And we’re not alone

17. We involve our customers in everything we do

18. 5 take-away learnings
1. Become an Angel
2. Try not selling
3. Be authentic
4. Admit when things go wrong
5. Invest in talent, not sales

19. A festive freebie…
- Get £40 off your first order of
£49.99 or more
www.nakedwines.com/digitalmarke
tingshow

20. And finally, could you use…
£100,000
…of free wine to help you sell what you
sell?
eamon.fitzgerald@nakedwines.com