The first Digital Divas event took place in September 2011 and this is the amazing presentation given by Quirk's Chief Creative Officer, Clint Bryce. "And all that Jazz (achieving creative brilliance)."

1. And all that Jazz.
(achieving creative brilliance)
Clint Bryce - Group Chief Creative Officer, QUIRK
Sarah Vaughan - Jazz Diva
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2. Tyler (12) Dune (9) Emma (15 Jagger (7).

3. Simons Town.

4. The Loerie Awards, Saturday 17th September 2011, CTICC

5. My story begins here. The year is 1998. Crazy Blues.
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6. Crazy Blues.
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7. This is not the poster.
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8. What do the following have in common?
tinderbox. Crazy Blues. Mr John Kao.
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9. It wasn’t until the following year that I made the connection.
Mr John Kao.
First published 1996
ISBNB 0-88730-864-3
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10. It wasn’t until the following year that I made the connection.
+ =
Business. Jazz. Creative Business.
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11. “ Jazz – like business – implies a series of balancing acts.
It must always be disciplined – but never driven –
by formulas, agendas, sheet music.
It must always be pushing outward, forward, upward –
and therefore, inevitably, against complacency.”
– John Kao
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12. “ ... whether I am alone or with others, my practice of
life and the conduct of my thoughts and actions are the
practice and conduct of a jazz player:
I proceed by improvisation, by jamming.”
– John Kao
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13. At it’s heart jamming is about improvisation.
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14. We are jamming when: we enjoy a great conversation ...
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15. We are jamming when: we write a love letter, a poem, a song ...
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16. We are jamming when: ... we blog ...
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17. We are jamming when: we dance ...
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18. We are jamming when: we train for a big cycle challenge ...
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19. We are jamming when: we beat New Zealand at rugby ...
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20. We are jamming when: we deliver that blockbuster presentation
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21. We are jamming when: you deliver on your marketing objectives
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22. We are jamming when: an inspired product development team
embark on the road to create something
new and exciting.
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23. And yes. We are jamming right now. Right here. At Higher Ground.
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24. “ When we
walk the
tightrope
between
analytic
rigor and inspired
passion ...
we leave
the sheet
music
behind for
new
horizons,
we are jamming.”
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25. This is very powerful stuff.
This improvisational style derives it’s power from the
way it juxtaposes certain vital human tensions, or
paradoxes. The same applies in business. With us.
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26. Examples of these tensions include ...
The established (tradition, powers The new. The new. The new. The new.
that be, status quo, processes) ... The new. The new.
Critical norms and standards ... The need to experiment.
Responsiveness to the team ... Individual expressiveness.
Discipline ... Free abandonment.
Client service ... Creative production.
Limiting budgets ... Generous hours.
Monitoring (reviews, time-keeping) ... Unmonitored.
Expertise ... Freshness, naïveté.
Efficiency ... Exploration.
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27. Examples of these tensions include ...
Estimate by Task
Est. Hours
Subtotal
$ Per Hr
Days
Task
Project definition $ days $
Information design $ days $
Visual design $ days $
Flash animation $ days $
Production $ days $ Creativity
Programming $ days $
Usability testing $ days $
Competitive analysis $ days $ Strategy
Copywriting $ days $
X % overhead
QA/testing $ days $
Innovation
TOTAL
$ % $
© Web ReDesign 2.0 | Workflow that Works (ISBN 0-7357-1433-9)
Effectiveness
Production schedules
Time sheets
Efficiency
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28. What I learnt was this:
Jazz music is called improvisational because
it does not try to resolve these tensions.
In other words, it is impervious to recipes, to
formulas. It is satisfied to live them – to work or
rather ‘play’ them – for all they’re worth.
I absolutely this!
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29. What I learnt was this:
Realise that there is no winner, or loser, only the
sound of the tune you have all agreed upon.
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30. What I learnt was this:
Play the tension in the room for all it’s worth ...
but do not try to resolve it.
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31. A well-managed enterprise cannot survive without sheet
music. It allows the management of complexity, without which
the performers would degenerate into cacophony.
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32. Our role is to work the central paradox (or tension) of the
‘jam session’: to locate the ever mobile ‘sweet spot” somewhere
between systems and analysis on the one hand ...
... and the free-flowing creativity on the other.
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33. Ideas are the quickest path to
creative brilliance.
The Art of the Idea
and how it can change your life
By John Hunt
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34. Who is John Hunt?
JOHN HUNT.
Worldwide Creative Director TBWA.
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35. Ideas
have
moods.

36. I
Google,
therefor
I
am
(NOT)

37. Trust
your
ins<ncts,
or
they
will
go
away.

38. Never
put
lips<ck
on
a
pig.

39. Idea
apartheid
is
dead.

40. Nobody
orders
a
bouquet
beige
flowers.

41. Ideas
don’t
travel
through
a
bureaucracy.

42. We
are
all
equal
before
the
idea.

43. !
INSPIRATION
(INTERNATIONAL)
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44. 4 Airwalk
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45. AIRWALK
AIRWALK
Type of Entry:
Other
Interac0ve
Digital
Solu0ons
Category:
Mobile
Adver0sing
Title:
AIRWALK
IPUS
Advertiser/Client:
AIRWALK
Product/Service:
FOOTWEAR
Entrant Company:
Y&R
New
York,
USA
Advertising/Web Design Agency:
Y&R
New
York,
USA
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47. Anywhere retail:
kill the overhead!

48. 3 Pay with a Tweet
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49. PAY WITH A TWEET
Grand Prix Winner
Type of Entry:
Viral Advertising
Category:
Viral Marketing
Title:
PAY WITH A TWEET
Advertiser/Client:
INNOVATIVE THUNDER
Product/Service:
CURRENCY SYSTEM
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51. The real currency
of earned media.

52. 2 Decode JAY-Z with Bing
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53. DECODE JAY-Z WITH BING
DECODE JAY-Z WITH BING
Type of Entry:
Digitally Led Integrated Campaign
Category:
Best Digitally Led Integrated Campaign
Title:
DECODE JAY-Z WITH BING
Advertiser/Client:
BING/JAY-Z
Product/Service:
DECODE JAY-Z WITH BING
Entrant Company:
DROGA5 New York, USA
Advertising/Web Design Agency:
DROGA5 New York, USA
Digital Divas :: ACHIEVING CREATIVE BRILLIANCE

55. Get a little help
from your friends.

56. 1 The Wilderness Downtown
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57. THE WILDERNESS DOWNTOWN
Grand Prix Winner
Type of Entry:
Websites & Microsites
Category:
Publications & Media
Title:
THE WILDERNESS DOWNTOWN
Advertiser/Client:
GOOGLE
Product/Service:
ARCADE FIRE
Digital Divas :: ACHIEVING CREATIVE BRILLIANCE

59. Look for an emotional
connection.

60. !
INSPIRATION
(LOCAL)
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61. 4 Camera
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62. CAMERA
Type of Entry:
Internet Advertising
Category:
Automobile
Title:
CAMERA
Advertiser/Client:
BMW
Entrant:
Gloo Digital Design
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64. Negotiate with
publishes and
partners.

65. 3 Test Drive
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66. TEST DRIVE
Type of Entry:
Mobile Advertising
Category:
Automotive
Title:
TEST DRIVE
Advertiser/Client:
Mercedes-Benz
Entrant:
140 BBDO
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68. Connect the dots,
criss-cross the
media.

69. 2 Be In The Video
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70. BE IN THE VIDEO
Type of Entry:
Viral & Communications
Category:
Entertainment/Sports/Leisure
Title:
BE IN THE VIDEO
Advertiser/Client:
Wrestlerish
Entrant:
Eticket
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72. Include your fans.
Crowdsource your
solution.

73. 1 ‘Flo’ Browser
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74. MUSICA ‘FLO BROWSER’
Grand Prix Winner
Type of Entry:
Applications & Tools
Category:
Food/Retail/Snacks
Title:
THE FLO BROWSER
Advertiser/Client:
MUSICA
Entrant:
HelloComputer
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76. Think beyond the
browser.

77. fin. Q’s. Debate. Conversation.
Sarah Vaughan - Jazz Diva
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