The document discusses onboarding techniques for mobile apps to improve user retention. It suggests that only 22% of downloaded apps are used once, so onboarding is important. Three basic techniques are setup, tutorial, and walkthrough, with tutorial being best to directly show users how to use features. The document also advocates for progressive onboarding over multiple days to gradually engage users and test assumptions about what encourages continued use.

1. The ins and outs
of Onboarding
All aboard!

2. 22% of downloaded apps are only used once
Onboarding

3. Form Follows Function
Onboarding Experience Needs to Fit
the Complexity of the Application

4. 3
basic onboarding
techniques

5. Setup

7. Tutorial
How things work

9. Better to show how to do stuff

10. Walkthrough
Cause joyrides are fun

12. I want my stuff now!

13. We don’t want this

14. This is better

15. But why not get the content to the user
straight from the start?

16. Make it fun – or at least painless

17. Convert while the iron is hot

18. Social login helps

19. Though some people are concerned
about their privacy

20. Let the user be the messenger

21. Progressive onboarding
Day 1: welcome message
Day 3: subscription reminder
Day 5: register email
Day 45: upgrade plan

22. Test
your
assumptions

23. Thank you.