Anametrix Predictive Analytics is built to provide marketing organizations easy access to sophisticated statistical and forecasting models directly within the Anametrix interface, taking advantage of real-time, historical and contextual reference data unified by Anametrix.

1. Anametrix Predictive Analytics
Don’t Just Predict the Future – Create It!
Anametrix Predictive Analytics is built to provide marketing organizations easy
access to sophisticated statistical and forecasting models directly within the
Anametrix interface, taking advantage of real-time, historical and contextual
reference data unified by Anametrix.
At a Glance
Anametrix Predictive Analytics
enables marketers and analysts
not only to predict the future,
but to create desired outcomes
Anametrix Predictive Analytics supports a continuous improvement process
that can only be achieved when marketers can access real-time data for rapid
response and concurrently leverage multichannel analytics for enhanced accuracy.
The resulting agile marketing allows users to:
• Use real-time response, engagement and conversion rates as leading
predictors to assess social and paid-campaign effectiveness and to
optimize ads, content marketing or social media tactics on the fly.
• Validate and improve the accuracy of predictive models by enriching and
contextualizing real-time data with lagging predictors, such as sales,
revenue and CRM actuals, as well as reference-data sources.
Anametrix Predictive Analytics offers a Model Wizard that enables users to quickly
and easily drag and drop desired fields into the model.
using sophisticated forecasting
and optimization models built on
multichannel datasets.
• Forecast paid and socialcampaign performance
• Improve real-time targeting
• Identify predictors-to-purchase
by buyer segments
• Choose optimum channel
strategies to drive new and
repeat purchases
• Determine cross-channel
support and cannibalization
• Optimize the marketing mix to
drive revenue and profitability
“Predictive analytics has
the potential to transform
marketing’s ability to drive
revenue and profitability
by applying sophisticated
forecasting and optimization
models on real-time data.”
Wils Corrigan, Ph.D., Director
of Data Science, Anametrix

2. Anametrix Predictive Analytics enables marketers and analysts to apply statistical models and algorithms to large,
multichannel datasets to deliver predictions. After reviewing results, marketers can adjust and optimize tactics to improve
the forecast results and change the future effectiveness of campaigns.
Marketers and analysts can run “what-if?” scenarios and other types of optimization processes, then view and share
results through the Anametrix in-browser user interface, Microsoft Excel or the Anametrix Mobile App.
Anametrix delivers a unified view into consumer behavior based on purchase patterns, website interactions, social and
mobile engagement and in-store activity. Marketers can act on this multichannel data to identify predictors-to-purchase,
churn, loyalty, cost of customer acquisition and lifetime value. In addition, users can gain insights that support right-time
marketing—making the right offers—to the right consumers, using the right channels at the right time. With Anametrix
Predictive Analytics, marketers learn how not only to predict the future, but also create it!
ABOUT ANAMETRIX
Anametrix transforms businesses with marketing analytics. We collect, analyze
and make sense out of data across all channels in real time to enable marketers
to discover new truths about customers, prospects and the market at large.
Anametrix delivers 360-degree visibility into business data to uncover new trends
and hidden correlations, explore new relationships and deliver a bigger and more
predictable impact on revenue. Founded in 2010 by the trailblazing web analytics
team behind WebSideStory, Anametrix headquartered in San Diego, CA.
CONNECT WITH US
sales@anametrix.com
858.558.8230
5414 Oberlin Drive, Ste. 200,
San Diego, CA 92121
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