How Search Engine Optimisation and Paid Search can work together as part of your Digital Marketing strategy. Contact http://www.digistraction.net for more information.

1. How SEO & PPC Work. SEO, Paid Search, Social Media & Digital PR Specialists. http://www.digistraction.net

2. How do Search engines work? Understanding the process of how search engines work in order to optimise traffic.

3. SEM: Organic and Paid

5. Top Listing in both Paid & Organic will get more Clicks Potential Clicks per 1,000 Impressions

7. The Key Players in Paid Search Main platforms: Google Ad Words Yahoo Search Microsoft Ad Centre Remember that Google does not have majority share in all global markets! e.g. Baidu in China

12. Key factors - top

13. Key factors - negatives

14. The Crawlers!

15. Quick case studies

16. VMware Content for all Searchers

20. Virtualization has its own directory and multiple sections covering ‘what, why and who’

23. Video Content on YouTube about Virtual Machines. Found through search and on the VMware YouTube channel.

26. HP Using Competitive Keywords