Some fundraising advice for journalists in the Bay Area who want to use Spot.Us to pay for their work.

1. Crowdfunding your
Investigative Reporting
Tips and advice on effective freelancing
Dav id C oh n - D irec to r w w w.Sp o t.us

2. Funding Options for
Journalists
Personal debt (totally sucks)
Web advertising (mere pennies)
Large foundations (long and torturous)
Sponsorships (selling out?)
News organization buys content (dying off)
Crowdfunding (not easy - but can be done).

3. Best of times, worst of times
Good Not so good
Production cost down More content than ever
Distribution cost down Content assumed to be
free commodity
Civic engagement up
Old revenue streams
Crowdfunding up dying
Social networks up Mistrust of professional
journalism.