An overview of Thwack social media activities carried out by us.

1. Thwack – Sports Brand
DigiWhirl Client Case-study
Contact:
www.digiwhirl.com
info@digiwhirl.com
+91-9004350022

2. Brand Attributes
A new sports brand in the global market,
Thwack was launched with exciting products for
Badminton and Mixed Martial Arts (MMA)
players!
Thwack products are available in various
countries of Europe and Asia-Pacific.

3. Strategy Aspects
ONLINE ACTIVITY
Plan of Action
OBJECTIVE Build Fan Community
FACEBOOK
FOCUS Engage via Daily
Content TWITTER
METRIC Active Users &
Interactions
BLOGGER
OUTREACH

4. Challenges
There were quite a few challenges,
1. Regional
We would have fans from across the world so how to work
around the differences in language, time zone, culture
etc..
2. Sport Culture
Badminton & MMA are entirely different. The online
communities of both sports are distinctively different!
3. Players
There are a lot of people who watch these sports on TV
but we wanted to connect with the group that actively
played them!

5. Content Strategy
We ideated a strong & sustainable content
strategy. We refined it via trial and error so
that it resonated with our fans!
We could see a slow increase in interactions
and product queries!

6. Organic Reach consistently increases with
300000
boosts from Paid campaigns! 1400
1200
250000
1000
200000
Weekly Organic Reach
Weekly Paid Reach
800
150000 Weekly Paid reach
Weekly Organic reach
600
Linear (Weekly Organic reach)
100000
400
50000
200
0 0
2/1/12 3/1/12 4/1/12 5/1/12 6/1/12 7/1/12
Months

7. Facebook Ads
Facebook ad campaign in Malaysia, London and
India around various Thwack events! In a couple
of months we had a few thousand strong
community from around the world!
We had the right target group on our page as
we saw an increasing participation rate and
also had lead queries coming in!

8. We ran contests with an offline <-> online view in mind.
Encourage offline event participants to join our social
channels and vice versa!
We were successful as we found participants conversing
on the brand event pictures!

9. The highlight of the project was the top
quality of community members ensured
via,
Offline Events
Targeted Facebook ads &
Networking

10. Thank You!
For more: www.digiwhirl.com
Pic Source

11. We help brands socialize!
Contact:
www.digiwhirl.com
info@digiwhirl.com
+91-9004350022