We worked with RobinAge to improve their social media activities. We provided a strategy roadmap and trained inhouse resource!

1. RobinAge
Weekly Children’s Newspaper
DigiWhirl Client Case-study
www.digiwhirl.com info@digiwhirl.com +91-9004350022

2. Brand Overview
RobinAge is a weekly children’s newspaper
with a pan India readership. They needed
to build & activate their online community!
Community Brand Brand
Engagement Awareness Demand

3. Strategy Overview
We ideated a high engagement strategy and
trained inhouse team to execute it
We kept this strategy content-intensive
because as a newspaper brand, they
generate lot of content already!

4. ONLINE ACTIVITY
Community
Engagement FACEBOOK
Increase fan
OBJECTIVE
engagement
Content by
SLIDESHARE
FOCUS Community Manager
METRIC
Active Users &
Interactions
TWITTER

5. 360° Strategy Sketch
We provided a comprehensive strategy
roadmap including,
• Daily content strategy
• Contests & campaign ideas
• 101 guide to understanding social media
and social networks
• Short term phases to achieve long term
goals

6. Over a 6 month period we see an exciting
community developing on Facebook which
was our primary channel of engagement

7. Increase in Av Page Engagement leads to Organic Daily Page Likes
35 Paid campaign 0.1
0.09
30
0.08
Paid campaign
25 0.07
Av Page Engagement Ratio
Daily Page Likes
0.06
20
0.05
15
0.04
10 0.03
0.02
5
0.01
0 0
6/1 6/16 7/1 7/16 7/31 8/15 8/30 9/14 9/29 10/14 10/29 11/13 11/28
Daily Likes Av Page Eng Rate Linear (Av Page Eng Rate)
Av Daily Page Engagement = (Daily Stories – New Likes) / Total Likes

8. 3000 1000
Increase in Total Page Likes and Daily Post Consumption over 6
months 900
2500
800
700
Daily Page Consumption
2000
Total Page Likes
600
1500 500
400
1000
300
200
500
100
0 0
6/1 6/16 7/1 7/16 7/31 8/15 8/30 9/14 9/29 10/14 10/29 11/13 11/28
Daily Page Consumption Total Likes Linear (Daily Page Consumption)

9. Typical contest posts
receive a high
response ratio of 7.4
Response Ratio
(Comments + Likes + Shares)
X 100
Total no. of fans

10. We checked a few other pages with similar
number of fans and calculated the response
ratio of their most popular post in the last
month,
DNA Ya (kids newspaper) 1.2
Childline (non-profit) 2.1
Under the Mango Tree 1.8
(social venture)

11. Slideshare
Weekly slideshares to achieve Google
ranking and reader engagement!
Uploaded 30 presentations with a total
view count of 6500 in 6 months!

12. After our 2 month strategy + training
involvement, the in-house team has built a
growing community with clear quantitative
and qualitative improvement!
Complete
management by
Training & inhouse team!
Monitoring 3rd month
2nd month onwards!
Strategy
Roadmap
1st month

13. Thank You!
info@digiwhirl.com
+91-9004350022