SlideShare ist ein Scribd-Unternehmen logo
1 von 34
Downloaden Sie, um offline zu lesen
Content Marketing
By:
Nada Ezz
Social Media Specialist/ ITI Graduate
InformationTechnology Institute
Ministry of Communications
and InformationTechnology
Content Marketing Workshop
Content Marketing Workshop
Content Marketing Workshop
PushVS Pull
Outbound vs Inbound
Content Marketing Workshop
Orange
Pepsi
Coca Cola
Gym Egypt
Content Marketing Workshop
Content Marketing Workshop
Content Marketing Workshop
Content Marketing Workshop
Content Marketing’sValue
• Visibility
• Share of voice
• Customer interaction
• It’s a lower cost per lead
• Higher-quality leads
Content Marketing Workshop
Buyer Journey
Buyer Journey
Buyer Persona
Content Marketing Workshop
Leonardo … the orderly one
• Provide detailed explanations of product features backed up by impartial data.
• Prioritize customer reviews and ratings
• Highlight social proof from authorities and thought leaders your audience
respects. Don’t violate their trust with hype. Create value-real conversations and
no-nonsense calls to action
Donatello … the innovative one
• Prioritize free and in-depth webinars that attract early adopters and dig into
practical how-to examples. Always include live surveys, polls, and question-
and-answer sessions.
• Consider the advantages of a mobile or web app that allows you to gamify
data gathering and the purchasing process.
• Don’t discount content and wearable tech.
Michelangelo … the artistic one
• Collect, curate, and share fun content that doesn’t come from your own
content marketing team.
• Go the extra curation mile and create an online hub that’s both an internal
resource as well as a customer-facing sub-site.
• Get playful with memes, games, and quizzes. The more frivolous, the better.
Fun equals fans.
• Prioritize responsive (i.e., mobile-friendly) email and especially hyper-localized
SMS marketing with a conversational and irreverent tone.
Raphael … the dangerous one
• Making your content marketing story-driven – Focus on your brand’s artistic
side, your passions, and especially your failures. Authenticity matters.
• Crowdsourcing ideas and contests
• Beefing up social campaigns – Use a post-management platform
like Oktopost, which is especially vital for tracking real-world ROI not just
“likes,” shares, retweets, and pins.
Content Marketing Workshop
Be Creative
“Moving the message from a banner to your
brand and changing the engagement from
a view to a conversation."
GET CONTENT … GET CUSTOMERS
Content Marketing Workshop
Contacts
• nadaezz26@gmail.com
• Linkedin Profile: https://eg.linkedin.com/in/nadaezz

Weitere ähnliche Inhalte

Was ist angesagt?

Textpert Media facebook advertising presentation.pptx
Textpert Media facebook advertising presentation.pptxTextpert Media facebook advertising presentation.pptx
Textpert Media facebook advertising presentation.pptxTextpert Media
 
Get up to speed getting the most out of online marketing ivybridge
Get up to speed getting the most out of online marketing ivybridgeGet up to speed getting the most out of online marketing ivybridge
Get up to speed getting the most out of online marketing ivybridgeGet up to Speed
 
Interactive retailing ways to appeal to your customer base via social media
Interactive retailing ways to appeal to your customer base via social mediaInteractive retailing ways to appeal to your customer base via social media
Interactive retailing ways to appeal to your customer base via social mediaAvinash Chandra
 
Marketing Your Decorative Concrete Business
Marketing Your Decorative Concrete BusinessMarketing Your Decorative Concrete Business
Marketing Your Decorative Concrete BusinessWill Fowler
 
BAAF Digital Marketing in Adoption June 2014
BAAF Digital Marketing in Adoption June 2014BAAF Digital Marketing in Adoption June 2014
BAAF Digital Marketing in Adoption June 2014Natives
 
Prove Your Worth: Social Media Measurement, Zontee Hou, Social Fresh Conferen...
Prove Your Worth: Social Media Measurement, Zontee Hou, Social Fresh Conferen...Prove Your Worth: Social Media Measurement, Zontee Hou, Social Fresh Conferen...
Prove Your Worth: Social Media Measurement, Zontee Hou, Social Fresh Conferen...Social Fresh Conference
 
Four Square
Four SquareFour Square
Four SquareSpancept
 
Foursquare by dBroseGroup
Foursquare by dBroseGroupFoursquare by dBroseGroup
Foursquare by dBroseGroupdbrosegroup
 
Win with Social Advertising for Twitter, LinkedIn and YouTube
Win with Social Advertising for Twitter, LinkedIn and YouTubeWin with Social Advertising for Twitter, LinkedIn and YouTube
Win with Social Advertising for Twitter, LinkedIn and YouTubeJustin Levy
 
W.A. Fisher - Getting the Most Out of Google Analytics
W.A. Fisher - Getting the Most Out of Google AnalyticsW.A. Fisher - Getting the Most Out of Google Analytics
W.A. Fisher - Getting the Most Out of Google AnalyticsAlex Rudie
 
Hotel Social Engagement
Hotel Social EngagementHotel Social Engagement
Hotel Social EngagementSachin Bansal
 
How to Promote Content to Drive More Sales with Facebook Ads
How to Promote Content to Drive More Sales with Facebook AdsHow to Promote Content to Drive More Sales with Facebook Ads
How to Promote Content to Drive More Sales with Facebook AdsAaron Zakowski
 
Interesting pinterest 2 martie 2012
Interesting pinterest 2 martie 2012Interesting pinterest 2 martie 2012
Interesting pinterest 2 martie 2012Andreea Soleriu
 
Marketing the Library: How to Achieve Cut-Through Amid a Tsunamis of Marketin...
Marketing the Library: How to Achieve Cut-Through Amid a Tsunamis of Marketin...Marketing the Library: How to Achieve Cut-Through Amid a Tsunamis of Marketin...
Marketing the Library: How to Achieve Cut-Through Amid a Tsunamis of Marketin...Clayton Wehner
 
Tbex15 Asia Thailand Lily Heise
Tbex15 Asia Thailand Lily HeiseTbex15 Asia Thailand Lily Heise
Tbex15 Asia Thailand Lily HeiseTBEX
 
Final Four Guerilla Marketing
Final Four Guerilla MarketingFinal Four Guerilla Marketing
Final Four Guerilla MarketingAlex Rudie
 
Content Marketing 101 for Hotels
Content Marketing 101 for HotelsContent Marketing 101 for Hotels
Content Marketing 101 for HotelsLeonardo
 
Strategic and well thought out social media
Strategic and well thought out social mediaStrategic and well thought out social media
Strategic and well thought out social mediaDee Schutte
 

Was ist angesagt? (20)

Go All In
Go All InGo All In
Go All In
 
Textpert Media facebook advertising presentation.pptx
Textpert Media facebook advertising presentation.pptxTextpert Media facebook advertising presentation.pptx
Textpert Media facebook advertising presentation.pptx
 
Get up to speed getting the most out of online marketing ivybridge
Get up to speed getting the most out of online marketing ivybridgeGet up to speed getting the most out of online marketing ivybridge
Get up to speed getting the most out of online marketing ivybridge
 
Interactive retailing ways to appeal to your customer base via social media
Interactive retailing ways to appeal to your customer base via social mediaInteractive retailing ways to appeal to your customer base via social media
Interactive retailing ways to appeal to your customer base via social media
 
Marketing Your Decorative Concrete Business
Marketing Your Decorative Concrete BusinessMarketing Your Decorative Concrete Business
Marketing Your Decorative Concrete Business
 
BAAF Digital Marketing in Adoption June 2014
BAAF Digital Marketing in Adoption June 2014BAAF Digital Marketing in Adoption June 2014
BAAF Digital Marketing in Adoption June 2014
 
Prove Your Worth: Social Media Measurement, Zontee Hou, Social Fresh Conferen...
Prove Your Worth: Social Media Measurement, Zontee Hou, Social Fresh Conferen...Prove Your Worth: Social Media Measurement, Zontee Hou, Social Fresh Conferen...
Prove Your Worth: Social Media Measurement, Zontee Hou, Social Fresh Conferen...
 
Four Square
Four SquareFour Square
Four Square
 
Foursquare by dBroseGroup
Foursquare by dBroseGroupFoursquare by dBroseGroup
Foursquare by dBroseGroup
 
Win with Social Advertising for Twitter, LinkedIn and YouTube
Win with Social Advertising for Twitter, LinkedIn and YouTubeWin with Social Advertising for Twitter, LinkedIn and YouTube
Win with Social Advertising for Twitter, LinkedIn and YouTube
 
W.A. Fisher - Getting the Most Out of Google Analytics
W.A. Fisher - Getting the Most Out of Google AnalyticsW.A. Fisher - Getting the Most Out of Google Analytics
W.A. Fisher - Getting the Most Out of Google Analytics
 
Hotel Social Engagement
Hotel Social EngagementHotel Social Engagement
Hotel Social Engagement
 
How to Promote Content to Drive More Sales with Facebook Ads
How to Promote Content to Drive More Sales with Facebook AdsHow to Promote Content to Drive More Sales with Facebook Ads
How to Promote Content to Drive More Sales with Facebook Ads
 
Interesting pinterest 2 martie 2012
Interesting pinterest 2 martie 2012Interesting pinterest 2 martie 2012
Interesting pinterest 2 martie 2012
 
Marketing the Library: How to Achieve Cut-Through Amid a Tsunamis of Marketin...
Marketing the Library: How to Achieve Cut-Through Amid a Tsunamis of Marketin...Marketing the Library: How to Achieve Cut-Through Amid a Tsunamis of Marketin...
Marketing the Library: How to Achieve Cut-Through Amid a Tsunamis of Marketin...
 
Tbex15 Asia Thailand Lily Heise
Tbex15 Asia Thailand Lily HeiseTbex15 Asia Thailand Lily Heise
Tbex15 Asia Thailand Lily Heise
 
Crowdfunding Canvas
Crowdfunding Canvas Crowdfunding Canvas
Crowdfunding Canvas
 
Final Four Guerilla Marketing
Final Four Guerilla MarketingFinal Four Guerilla Marketing
Final Four Guerilla Marketing
 
Content Marketing 101 for Hotels
Content Marketing 101 for HotelsContent Marketing 101 for Hotels
Content Marketing 101 for Hotels
 
Strategic and well thought out social media
Strategic and well thought out social mediaStrategic and well thought out social media
Strategic and well thought out social media
 

Ähnlich wie Content Marketing Workshop

How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...
How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...
How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...Kim Donlan
 
Social Media Marketing - A sneak peek into what Social Media Marketing can ac...
Social Media Marketing - A sneak peek into what Social Media Marketing can ac...Social Media Marketing - A sneak peek into what Social Media Marketing can ac...
Social Media Marketing - A sneak peek into what Social Media Marketing can ac...SEO Pandit
 
Mark ragan ceo presentation to vocus user convference 2012
Mark ragan ceo presentation to vocus user convference 2012Mark ragan ceo presentation to vocus user convference 2012
Mark ragan ceo presentation to vocus user convference 2012Cision
 
The New Advertising: a primer for brands
The New Advertising: a primer for brandsThe New Advertising: a primer for brands
The New Advertising: a primer for brandsLakshmipathy Bhat
 
Using Technology to Reach Your Prospects mc donald
Using Technology to Reach Your Prospects   mc donaldUsing Technology to Reach Your Prospects   mc donald
Using Technology to Reach Your Prospects mc donaldVelvet Chainsaw Consulting
 
How to Build a Content Marketing Strategy
How to Build a Content Marketing StrategyHow to Build a Content Marketing Strategy
How to Build a Content Marketing StrategyNewsCred
 
Samit Malkani_Digital Creative_Northpoint_Feb2012
Samit Malkani_Digital Creative_Northpoint_Feb2012Samit Malkani_Digital Creative_Northpoint_Feb2012
Samit Malkani_Digital Creative_Northpoint_Feb2012Samit Malkani
 
Delivering Leads & Building Long-term Value Using Inbound Marketing
Delivering Leads & Building Long-term Value Using Inbound MarketingDelivering Leads & Building Long-term Value Using Inbound Marketing
Delivering Leads & Building Long-term Value Using Inbound MarketingDiona Kidd
 
Web marketing for luxury brands
Web marketing for luxury brandsWeb marketing for luxury brands
Web marketing for luxury brandsAlexandre Corda
 
Five ways to crack content marketing ROI
Five ways to crack content marketing ROIFive ways to crack content marketing ROI
Five ways to crack content marketing ROIB2B Marketing
 
Marketing, Advertising & PR on a Tight Budget
Marketing, Advertising & PR on a Tight BudgetMarketing, Advertising & PR on a Tight Budget
Marketing, Advertising & PR on a Tight BudgetThe Espresso Group
 
Marketing, Advertising & PR on a Tight Budget by Marta Kagan
Marketing, Advertising & PR on a Tight Budget by Marta KaganMarketing, Advertising & PR on a Tight Budget by Marta Kagan
Marketing, Advertising & PR on a Tight Budget by Marta Kagansuhailmirza
 
Beyond Cats: The basics of successful content marketing
Beyond Cats: The basics of successful content marketingBeyond Cats: The basics of successful content marketing
Beyond Cats: The basics of successful content marketingDeirdre Walsh
 
Wacklin marketing trends and digital marketing
Wacklin marketing trends and digital marketingWacklin marketing trends and digital marketing
Wacklin marketing trends and digital marketingJulia Argunova
 
Retail Relationships: NFC m2m Innovation World Congress: Connecting Content, ...
Retail Relationships: NFC m2m Innovation World Congress: Connecting Content, ...Retail Relationships: NFC m2m Innovation World Congress: Connecting Content, ...
Retail Relationships: NFC m2m Innovation World Congress: Connecting Content, ...Near Field Connects
 
GUTS DEVA presentation 25th october
GUTS DEVA presentation 25th octoberGUTS DEVA presentation 25th october
GUTS DEVA presentation 25th octoberGet up to Speed
 
Harness_Customer_Networks.pptx-converted.pptx
Harness_Customer_Networks.pptx-converted.pptxHarness_Customer_Networks.pptx-converted.pptx
Harness_Customer_Networks.pptx-converted.pptxVikiKurniadi2
 
CheapOAir Social Media Presentation
CheapOAir Social Media Presentation CheapOAir Social Media Presentation
CheapOAir Social Media Presentation Jessica Sappenfield
 

Ähnlich wie Content Marketing Workshop (20)

How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...
How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...
How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...
 
Social Media Marketing - A sneak peek into what Social Media Marketing can ac...
Social Media Marketing - A sneak peek into what Social Media Marketing can ac...Social Media Marketing - A sneak peek into what Social Media Marketing can ac...
Social Media Marketing - A sneak peek into what Social Media Marketing can ac...
 
Mark ragan ceo presentation to vocus user convference 2012
Mark ragan ceo presentation to vocus user convference 2012Mark ragan ceo presentation to vocus user convference 2012
Mark ragan ceo presentation to vocus user convference 2012
 
Digital Marketing Workshop
Digital Marketing WorkshopDigital Marketing Workshop
Digital Marketing Workshop
 
The New Advertising: a primer for brands
The New Advertising: a primer for brandsThe New Advertising: a primer for brands
The New Advertising: a primer for brands
 
Using Technology to Reach Your Prospects mc donald
Using Technology to Reach Your Prospects   mc donaldUsing Technology to Reach Your Prospects   mc donald
Using Technology to Reach Your Prospects mc donald
 
How to Build a Content Marketing Strategy
How to Build a Content Marketing StrategyHow to Build a Content Marketing Strategy
How to Build a Content Marketing Strategy
 
Samit Malkani_Digital Creative_Northpoint_Feb2012
Samit Malkani_Digital Creative_Northpoint_Feb2012Samit Malkani_Digital Creative_Northpoint_Feb2012
Samit Malkani_Digital Creative_Northpoint_Feb2012
 
Delivering Leads & Building Long-term Value Using Inbound Marketing
Delivering Leads & Building Long-term Value Using Inbound MarketingDelivering Leads & Building Long-term Value Using Inbound Marketing
Delivering Leads & Building Long-term Value Using Inbound Marketing
 
Web marketing for luxury brands
Web marketing for luxury brandsWeb marketing for luxury brands
Web marketing for luxury brands
 
Content strategy
Content strategyContent strategy
Content strategy
 
Five ways to crack content marketing ROI
Five ways to crack content marketing ROIFive ways to crack content marketing ROI
Five ways to crack content marketing ROI
 
Marketing, Advertising & PR on a Tight Budget
Marketing, Advertising & PR on a Tight BudgetMarketing, Advertising & PR on a Tight Budget
Marketing, Advertising & PR on a Tight Budget
 
Marketing, Advertising & PR on a Tight Budget by Marta Kagan
Marketing, Advertising & PR on a Tight Budget by Marta KaganMarketing, Advertising & PR on a Tight Budget by Marta Kagan
Marketing, Advertising & PR on a Tight Budget by Marta Kagan
 
Beyond Cats: The basics of successful content marketing
Beyond Cats: The basics of successful content marketingBeyond Cats: The basics of successful content marketing
Beyond Cats: The basics of successful content marketing
 
Wacklin marketing trends and digital marketing
Wacklin marketing trends and digital marketingWacklin marketing trends and digital marketing
Wacklin marketing trends and digital marketing
 
Retail Relationships: NFC m2m Innovation World Congress: Connecting Content, ...
Retail Relationships: NFC m2m Innovation World Congress: Connecting Content, ...Retail Relationships: NFC m2m Innovation World Congress: Connecting Content, ...
Retail Relationships: NFC m2m Innovation World Congress: Connecting Content, ...
 
GUTS DEVA presentation 25th october
GUTS DEVA presentation 25th octoberGUTS DEVA presentation 25th october
GUTS DEVA presentation 25th october
 
Harness_Customer_Networks.pptx-converted.pptx
Harness_Customer_Networks.pptx-converted.pptxHarness_Customer_Networks.pptx-converted.pptx
Harness_Customer_Networks.pptx-converted.pptx
 
CheapOAir Social Media Presentation
CheapOAir Social Media Presentation CheapOAir Social Media Presentation
CheapOAir Social Media Presentation
 

Mehr von Digi Mark

Digital Marketing Session
Digital Marketing SessionDigital Marketing Session
Digital Marketing SessionDigi Mark
 
Online Branding Workshop
Online Branding WorkshopOnline Branding Workshop
Online Branding WorkshopDigi Mark
 
Digital Marketing Latest News & Trends
Digital Marketing Latest News & TrendsDigital Marketing Latest News & Trends
Digital Marketing Latest News & TrendsDigi Mark
 
Facebook Ads Workshop
Facebook Ads WorkshopFacebook Ads Workshop
Facebook Ads WorkshopDigi Mark
 
Digital Marketing Strategic Planning Workshop
Digital Marketing Strategic Planning WorkshopDigital Marketing Strategic Planning Workshop
Digital Marketing Strategic Planning WorkshopDigi Mark
 
Conversion Rate Optimization Workshop
Conversion Rate Optimization WorkshopConversion Rate Optimization Workshop
Conversion Rate Optimization WorkshopDigi Mark
 

Mehr von Digi Mark (6)

Digital Marketing Session
Digital Marketing SessionDigital Marketing Session
Digital Marketing Session
 
Online Branding Workshop
Online Branding WorkshopOnline Branding Workshop
Online Branding Workshop
 
Digital Marketing Latest News & Trends
Digital Marketing Latest News & TrendsDigital Marketing Latest News & Trends
Digital Marketing Latest News & Trends
 
Facebook Ads Workshop
Facebook Ads WorkshopFacebook Ads Workshop
Facebook Ads Workshop
 
Digital Marketing Strategic Planning Workshop
Digital Marketing Strategic Planning WorkshopDigital Marketing Strategic Planning Workshop
Digital Marketing Strategic Planning Workshop
 
Conversion Rate Optimization Workshop
Conversion Rate Optimization WorkshopConversion Rate Optimization Workshop
Conversion Rate Optimization Workshop
 

Content Marketing Workshop

  • 1. Content Marketing By: Nada Ezz Social Media Specialist/ ITI Graduate InformationTechnology Institute Ministry of Communications and InformationTechnology
  • 16. Content Marketing’sValue • Visibility • Share of voice • Customer interaction • It’s a lower cost per lead • Higher-quality leads
  • 22. Leonardo … the orderly one
  • 23. • Provide detailed explanations of product features backed up by impartial data. • Prioritize customer reviews and ratings • Highlight social proof from authorities and thought leaders your audience respects. Don’t violate their trust with hype. Create value-real conversations and no-nonsense calls to action
  • 24. Donatello … the innovative one
  • 25. • Prioritize free and in-depth webinars that attract early adopters and dig into practical how-to examples. Always include live surveys, polls, and question- and-answer sessions. • Consider the advantages of a mobile or web app that allows you to gamify data gathering and the purchasing process. • Don’t discount content and wearable tech.
  • 26. Michelangelo … the artistic one
  • 27. • Collect, curate, and share fun content that doesn’t come from your own content marketing team. • Go the extra curation mile and create an online hub that’s both an internal resource as well as a customer-facing sub-site. • Get playful with memes, games, and quizzes. The more frivolous, the better. Fun equals fans. • Prioritize responsive (i.e., mobile-friendly) email and especially hyper-localized SMS marketing with a conversational and irreverent tone.
  • 28. Raphael … the dangerous one
  • 29. • Making your content marketing story-driven – Focus on your brand’s artistic side, your passions, and especially your failures. Authenticity matters. • Crowdsourcing ideas and contests • Beefing up social campaigns – Use a post-management platform like Oktopost, which is especially vital for tracking real-world ROI not just “likes,” shares, retweets, and pins.
  • 32. “Moving the message from a banner to your brand and changing the engagement from a view to a conversation." GET CONTENT … GET CUSTOMERS
  • 34. Contacts • nadaezz26@gmail.com • Linkedin Profile: https://eg.linkedin.com/in/nadaezz

Hinweis der Redaktion

  1. Leonardo is logical and strategic. He’s slowly growing into his role as commander and believes in the greater good. Like Leo, this type of Millennial is methodical and educated Provide detailed explanations of product features backed up by impartial data. Prioritize customer reviews and ratings Provide detailed explanations of product features backed up by impartial data. Prioritize customer reviews and ratings
  2. Donnie is a renaissance man, though his persona can work for both genders. He’s a scientist, an engineer, and an inventor. In other words, he’s the brains. Millennials can be bright and ingenious
  3. Michelangelo is easygoing and easy to get along with. A fun-loving and free-spirited turtle, he has a Southern Cal-style with a creative, artistic, and adventurous side. He’s also the most frustrating Millennial … a fickle demographic easy to dismiss as a class clown.
  4. Raphael is the bad-boy turtle. Never one to bite his tongue, he’s sarcastic, fierce, and has a sense of humor that is totally deadpan. Likewise, some Millennials can come off as cynical, egotistical, and self-consumed: the so-called “selfie generation.” Eighty-seven percent of 18-25 year olds in the United States use Facebook. Fifty-three percent are on Instagram, 37% are on Twitter, and 34% are on Pinterest.