SPRINT 13 Workshop 6 Introduction to social media and its use in the government environment. How the Met Office has embraced social media as a key channel to raise awareness of products and services. Emer Coleman - GDS and Dave Britton - Met Office
What are people talking about?What are people saying about you?Where is your audience likely to be?Introduce yourself & say somethingBe usefulTarget influential audiencesDevelop meaningful two-way conversationsEngage with supporters and criticsCreate content that people will want to shareMaintain two-way dialogueMake a commitment with appropriate resourcesMove followers to advocates; speaking on your behalf
Total tweets mentioning Met Office> 5000Total reach of story on social media> 6 millionTotal direct retweets of blog post671Facebook shares394Google+1s12Linkedin shares10Blog post views26,311
237 pieces of broadcast, print & online coverageBBC News, BBC Breakfast, Channel 4 News, BBC Spotlight, ITV Westcountry, Meridian and Midlands. BBC Radio 4, BBC Radio Cumbria Manchester and Belfast, Guardian and TelegraphEmbedded online content by RMetS, NetWeather, Social content across our channels directly engaged with over 11,000 and was shared by others to reach over 345,000
237 pieces of broadcast, print & online coverageBBC News, BBC Breakfast, Channel 4 News, BBC Spotlight, ITV Westcountry, Meridian and Midlands. BBC Radio 4, BBC Radio Cumbria Manchester and Belfast, Guardian and TelegraphEmbedded online content by RMetS, NetWeather, Social content across our channels directly engaged with over 11,000 and was shared by others to reach over 345,000