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The use of social media
Dave Britton, Head of News and Social Media




© Crown copyright Met Office
A social journey
                       three years to build a community


                                      Listen


                                   Talk


                                     Engage


                                  Sustain


© Crown copyright Met Office
Managing reaction in the
                       media




© Crown copyright Met Office
Managing reaction in the
                       media

                                 George Monbiot (52,838)
                                 Met Office response to latest David Rose
                                 cobblers on #climatechange in @mailonline:
                                 http://t.co/8ue06nPX

                                 George Monbiot (52,838)
                                 See what Met Office told Rose, and how he
                                 represented it. Do these look like unwitting
                                 mistakes to you? http://t.co/8ue06nPX

                                 Professor Brian Cox (818,337)
                                 RT @GeorgeMonbiot: Met Office response to
                                 latest David Rose cobblers on #climatechange in
                                 @mailonline: http://t.co/8ue06nPX

                                 Earth Sky (23,365)
                                 UK Met Office did NOT say global warming
                                 stopped 16 years ago. http://t.co/8ue06nPX

                                 Leo Hickman (3,535)
                                 Met Office responds forthrightly to David Rose's
                                 'global warming stopped' article in Mail on Sunday
                                 http://t.co/8ue06nPX

© Crown copyright Met Office
Using social proactively
                       #greatstorm




© Crown copyright Met Office
Using social proactively
                       #greatstorm
                       • Social content across our channels directly
                         engaged with over 11,000 and was shared by
                         others to reach over 345,000
                       • 237 pieces of broadcast, print & online
                         coverage
                               • BBC News, BBC Breakfast, Channel 4 News, BBC
                                 Spotlight, ITV Westcountry, Meridian and Midlands. BBC
                                 Radio 4, BBC Radio Cumbria Manchester and Belfast,
                                 Guardian and Telegraph
                               • Embedded online content by RMetS, NetWeather,




© Crown copyright Met Office
What social media can do for
                       your communities and you

                                                     Provide
                                                   information
                                       Deliver
                                                                     Support
                                        your
                                                                     partners
                                      messages




                                Provide            Social Media
                               a point of             in an              Be consistent
                                contact            Emergency




                                       Provide                       Correct
                                     reassurance                  misinformation
                                                     Be quick,
                                                   responsive &
                                                     available



© Crown copyright Met Office
www.facebook.com/metoffice

                               twitter.com/metoffice

                               www.youtube.com/themetoffice

                               www.flickr.com/metoffice
www.metoffice.gov.uk           metofficenews.wordpress.com

                               plus.google.com/metoffice
© Crown copyright Met Office

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SPRINT 13 Workshop 6 The use of social media Emer Coleman - GDS and Dave Britton Met Office

  • 1. The use of social media Dave Britton, Head of News and Social Media © Crown copyright Met Office
  • 2. A social journey three years to build a community Listen Talk Engage Sustain © Crown copyright Met Office
  • 3. Managing reaction in the media © Crown copyright Met Office
  • 4. Managing reaction in the media George Monbiot (52,838) Met Office response to latest David Rose cobblers on #climatechange in @mailonline: http://t.co/8ue06nPX George Monbiot (52,838) See what Met Office told Rose, and how he represented it. Do these look like unwitting mistakes to you? http://t.co/8ue06nPX Professor Brian Cox (818,337) RT @GeorgeMonbiot: Met Office response to latest David Rose cobblers on #climatechange in @mailonline: http://t.co/8ue06nPX Earth Sky (23,365) UK Met Office did NOT say global warming stopped 16 years ago. http://t.co/8ue06nPX Leo Hickman (3,535) Met Office responds forthrightly to David Rose's 'global warming stopped' article in Mail on Sunday http://t.co/8ue06nPX © Crown copyright Met Office
  • 5. Using social proactively #greatstorm © Crown copyright Met Office
  • 6. Using social proactively #greatstorm • Social content across our channels directly engaged with over 11,000 and was shared by others to reach over 345,000 • 237 pieces of broadcast, print & online coverage • BBC News, BBC Breakfast, Channel 4 News, BBC Spotlight, ITV Westcountry, Meridian and Midlands. BBC Radio 4, BBC Radio Cumbria Manchester and Belfast, Guardian and Telegraph • Embedded online content by RMetS, NetWeather, © Crown copyright Met Office
  • 7. What social media can do for your communities and you Provide information Deliver Support your partners messages Provide Social Media a point of in an Be consistent contact Emergency Provide Correct reassurance misinformation Be quick, responsive & available © Crown copyright Met Office
  • 8. www.facebook.com/metoffice twitter.com/metoffice www.youtube.com/themetoffice www.flickr.com/metoffice www.metoffice.gov.uk metofficenews.wordpress.com plus.google.com/metoffice © Crown copyright Met Office

Hinweis der Redaktion

  1. What are people talking about?What are people saying about you?Where is your audience likely to be?Introduce yourself & say somethingBe usefulTarget influential audiencesDevelop meaningful two-way conversationsEngage with supporters and criticsCreate content that people will want to shareMaintain two-way dialogueMake a commitment with appropriate resourcesMove followers to advocates; speaking on your behalf
  2. Total tweets mentioning Met Office> 5000Total reach of story on social media> 6 millionTotal direct retweets of blog post671Facebook shares394Google+1s12Linkedin shares10Blog post views26,311
  3. 237 pieces of broadcast, print & online coverageBBC News, BBC Breakfast, Channel 4 News, BBC Spotlight, ITV Westcountry, Meridian and Midlands. BBC Radio 4, BBC Radio Cumbria Manchester and Belfast, Guardian and TelegraphEmbedded online content by RMetS, NetWeather, Social content across our channels directly engaged with over 11,000 and was shared by others to reach over 345,000
  4. 237 pieces of broadcast, print & online coverageBBC News, BBC Breakfast, Channel 4 News, BBC Spotlight, ITV Westcountry, Meridian and Midlands. BBC Radio 4, BBC Radio Cumbria Manchester and Belfast, Guardian and TelegraphEmbedded online content by RMetS, NetWeather, Social content across our channels directly engaged with over 11,000 and was shared by others to reach over 345,000