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The Challenges of
Designing for Everyone
REVOLUTIONISING UK GOVERNMENT ONLINE




Government Digital Service
What does the
Government Digital Service do?
to medical records            Child benefit
arming         Jobseeker’s Allowance
      State pensions         Passport applic
       Book a driving test         Car tax
Student loan           Register to vote
ion        Sign an e-petition             Lasti
      Freedom of Information Request
http://flic.kr/p/tRSgx
http://flic.kr/p/6ZwuPm
http://www.vlada.hr/en
1 in 5 phone calls to a
government helpline
were a result of a failed
online transaction
For one digital service,
each user had to call the
helpline on average
SEVEN times
£1 ,000,000,000
   saving per year
“ It’s unacceptable that to
  change one line of code
  in one application can
  cost up to £50,000 ”
 C H R I S C H A N T, G - C L O U D P R O G R A M M E D I R E C T O R
1,500 websites
 closed so far
www.gov.uk
1   Start with needs
 2   Do less
 3   Design with data
 4   Do the hard work to make it simple
 5   Iterate. Then iterate again.
 6   Build for inclusion
 7   Understand context
 8   Build digital services, not websites
 9   Be consistent, not uniform
10   Make things open: it makes things better
1   Start with needs
 2   Do less
 3   Design with data
 4   Do the hard work to make it simple
 5   Iterate. Then iterate again.
 6   Build for inclusion
 7   Understand context
 8   Build digital services, not websites
 9   Be consistent, not uniform
10   Make things open: it makes things better
The video that goes here is so good it
 gets a round of applause. Sorry you
 don’t get to see that on SlideShare.
1   Start with needs
 2   Do less
 3   Design with data
 4   Do the hard work to make it simple
 5   Iterate. Then iterate again.
 6   Build for inclusion
 7   Understand context
 8   Build digital services, not websites
 9   Be consistent, not uniform
10   Make things open: it makes things better
www.direct.gov.uk
http://flic.kr/p/8nV6ud
http://flic.kr/p/8u6JwE
1   Start with needs
 2   Do less
 3   Design with data
 4   Do the hard work to make it simple
 5   Iterate. Then iterate again.
 6   Build for inclusion
 7   Understand context
 8   Build digital services, not websites
 9   Be consistent, not uniform
10   Make things open: it makes things better
http://flic.kr/p/5QfsNz
1   Start with needs
 2   Do less
 3   Design with data
 4   Do the hard work to make it simple
 5   Iterate. Then iterate again.
 6   Build for inclusion
 7   Understand context
 8   Build digital services, not websites
 9   Be consistent, not uniform
10   Make things open: it makes things better
Ideal
Reality
www.twitter.com
1   Start with needs
 2   Do less
 3   Design with data
 4   Do the hard work to make it simple
 5   Iterate. Then iterate again.
 6   Build for inclusion
 7   Understand context
 8   Build digital services, not websites
 9   Be consistent, not uniform
10   Make things open: it makes things better
http://flic.kr/p/8VgLUe
1   Start with needs
 2   Do less
 3   Design with data
 4   Do the hard work to make it simple
 5   Iterate. Then iterate again.
 6   Build for inclusion
 7   Understand context
 8   Build digital services, not websites
 9   Be consistent, not uniform
10   Make things open: it makes things better
http://flic.kr/p/8zitDf
http://flic.kr/p/p4y94
ARIA landmark roles:

<div id=“header” role=“banner”>
…
</div>
www.wiltshirefarmfoods.com
1   Start with needs
 2   Do less
 3   Design with data
 4   Do the hard work to make it simple
 5   Iterate. Then iterate again.
 6   Build for inclusion
 7   Understand context
 8   Build digital services, not websites
 9   Be consistent, not uniform
10   Make things open: it makes things better
http://flic.kr/p/DvVuX
http://flic.kr/p/5qvKjU
1   Start with needs
 2   Do less
 3   Design with data
 4   Do the hard work to make it simple
 5   Iterate. Then iterate again.
 6   Build for inclusion
 7   Understand context
 8   Build digital services, not websites
 9   Be consistent, not uniform
10   Make things open: it makes things better
1   Start with needs
 2   Do less
 3   Design with data
 4   Do the hard work to make it simple
 5   Iterate. Then iterate again.
 6   Build for inclusion
 7   Understand context
 8   Build digital services, not websites
 9   Be consistent, not uniform
10   Make things open: it makes things better
http://flic.kr/p/a8QStt
1   Start with needs
 2   Do less
 3   Design with data
 4   Do the hard work to make it simple
 5   Iterate. Then iterate again.
 6   Build for inclusion
 7   Understand context
 8   Build digital services, not websites
 9   Be consistent, not uniform
10   Make things open: it makes things better
http://flic.kr/p/9rngcG
www.gov.uk

  github.com/alphagov

digital.cabinetoffice.gov.uk

        @GovUK
some images cc licenced from Paul Lloyd
www.gov.uk
Thank you.




             @GovUK

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Designing Digital Services for Everyone

  • 1. The Challenges of Designing for Everyone REVOLUTIONISING UK GOVERNMENT ONLINE Government Digital Service
  • 2.
  • 3.
  • 4. What does the Government Digital Service do?
  • 5. to medical records Child benefit arming Jobseeker’s Allowance State pensions Passport applic Book a driving test Car tax Student loan Register to vote ion Sign an e-petition Lasti Freedom of Information Request
  • 7.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. 1 in 5 phone calls to a government helpline were a result of a failed online transaction
  • 15. For one digital service, each user had to call the helpline on average SEVEN times
  • 16. £1 ,000,000,000 saving per year
  • 17. “ It’s unacceptable that to change one line of code in one application can cost up to £50,000 ” C H R I S C H A N T, G - C L O U D P R O G R A M M E D I R E C T O R
  • 20.
  • 21. 1 Start with needs 2 Do less 3 Design with data 4 Do the hard work to make it simple 5 Iterate. Then iterate again. 6 Build for inclusion 7 Understand context 8 Build digital services, not websites 9 Be consistent, not uniform 10 Make things open: it makes things better
  • 22. 1 Start with needs 2 Do less 3 Design with data 4 Do the hard work to make it simple 5 Iterate. Then iterate again. 6 Build for inclusion 7 Understand context 8 Build digital services, not websites 9 Be consistent, not uniform 10 Make things open: it makes things better
  • 23.
  • 24. The video that goes here is so good it gets a round of applause. Sorry you don’t get to see that on SlideShare.
  • 25. 1 Start with needs 2 Do less 3 Design with data 4 Do the hard work to make it simple 5 Iterate. Then iterate again. 6 Build for inclusion 7 Understand context 8 Build digital services, not websites 9 Be consistent, not uniform 10 Make things open: it makes things better
  • 29. 1 Start with needs 2 Do less 3 Design with data 4 Do the hard work to make it simple 5 Iterate. Then iterate again. 6 Build for inclusion 7 Understand context 8 Build digital services, not websites 9 Be consistent, not uniform 10 Make things open: it makes things better
  • 30.
  • 32. 1 Start with needs 2 Do less 3 Design with data 4 Do the hard work to make it simple 5 Iterate. Then iterate again. 6 Build for inclusion 7 Understand context 8 Build digital services, not websites 9 Be consistent, not uniform 10 Make things open: it makes things better
  • 33. Ideal
  • 35.
  • 37. 1 Start with needs 2 Do less 3 Design with data 4 Do the hard work to make it simple 5 Iterate. Then iterate again. 6 Build for inclusion 7 Understand context 8 Build digital services, not websites 9 Be consistent, not uniform 10 Make things open: it makes things better
  • 39.
  • 40. 1 Start with needs 2 Do less 3 Design with data 4 Do the hard work to make it simple 5 Iterate. Then iterate again. 6 Build for inclusion 7 Understand context 8 Build digital services, not websites 9 Be consistent, not uniform 10 Make things open: it makes things better
  • 43. ARIA landmark roles: <div id=“header” role=“banner”> … </div>
  • 45.
  • 46. 1 Start with needs 2 Do less 3 Design with data 4 Do the hard work to make it simple 5 Iterate. Then iterate again. 6 Build for inclusion 7 Understand context 8 Build digital services, not websites 9 Be consistent, not uniform 10 Make things open: it makes things better
  • 49. 1 Start with needs 2 Do less 3 Design with data 4 Do the hard work to make it simple 5 Iterate. Then iterate again. 6 Build for inclusion 7 Understand context 8 Build digital services, not websites 9 Be consistent, not uniform 10 Make things open: it makes things better
  • 50.
  • 51. 1 Start with needs 2 Do less 3 Design with data 4 Do the hard work to make it simple 5 Iterate. Then iterate again. 6 Build for inclusion 7 Understand context 8 Build digital services, not websites 9 Be consistent, not uniform 10 Make things open: it makes things better
  • 53.
  • 54. 1 Start with needs 2 Do less 3 Design with data 4 Do the hard work to make it simple 5 Iterate. Then iterate again. 6 Build for inclusion 7 Understand context 8 Build digital services, not websites 9 Be consistent, not uniform 10 Make things open: it makes things better
  • 57. some images cc licenced from Paul Lloyd
  • 59. Thank you. @GovUK