VI Regional EACD Lisbon Debate held 16th november 2010 over the theme "Reputation Management: from Internal Communication to Change Management", sponsored by Galp Energia. Attended by 47 top communication professionals. Presentation by Rita Macedo, Internal Communications at Galp Energia.

1. MYGALP: AN INTEGRATED INTERNAL
COMMUNICATION SYSTEMCOMMUNICATION SYSTEM

2. 1. INTERNAL COMMUNICATION
2. GALP ENERGIA UNIVERSE
3. PROJECT MYGALP3. PROJECT MYGALP
4. INTERNAL COMMUNICATION MEDIA
5. NEXT STEPS

3. INTERNAL COMMUNICATION
3
INTERNAL COMMUNICATION

4. Vision
To be the reference group in the energy sector in markets where it operates
Mission
Create value for clients, employees and shareholders, performing in the
energy markets with ambition, innovation and competitiveness, promoting
the respect for the principles of ethics and sustainability
GALP ENERGIA
4 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM
Values
• Client-focused
• Teamwork
• Entrepreneurship and result orientated
• Individual Development
• Innovation and continuous improvement
• Safety and environment
• Integrity and transparency

5. Establish an organizational culture to create a belonging feeling towards the group
GOALS TO ACHIEVE
5 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM
To increase “positive energies” (motivation and satisfaction)
Increasing Productivity

6. That´s the slogan that summarizes our philosophy.
When we speak in positive energy the association with Galp Energia is
immediate. This is the slogan that from an external perspective “is perceived” as
the organizational culture of the company.
ORGANIZATIONAL CULTURE
POSITIVE ENERGY
6 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM
Our aim is to create an organizational culture based in the concept of positive
energy.
All actions that we develop reinforce the existing culture!

7. The Galp Energia Universe vs Project mygalp
7
The Galp Energia Universe vs Project mygalp

8. The Galp Energia Universe
• Today we are Portugal’s leading integrated oil
and gas group, with a growing presence in Spain
and in many countries of Africa, South America and
Asia;
• This context demands a coordinated and
multicultural internal communication strategy
8 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM
multicultural internal communication strategy
that can engage employees throughout the world;
• In order to respond to different cultures and think
globally, we created an Internal Brand – mygalp –
that aggregates all employees around the globe and
approaches them to the Galp Energia universe.

9. • To conciliate the internal competitiveness with the group unity;
• To reinforce the cohesion between employees, companies and business in a
scenario with some difficulties and geographical dispersion.
Our Challenge
9 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM

10. Construction of a strong new internal culture, aggregating and
motivating;
Creation of a new communication internal brand, using the normal
procedures in marketing and branding;
Our answer
10 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM
An innovating concept.
An Internal Communication Brand

11. • 8.000 employees
• Effective presence in more than fifteen countries
• Presence in four continents
•
How to create a
common
identity at Galp
Our reality
11 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM
• Several lines of business
• Strong and winning cultures in business
identity at Galp
Energia ?

12. Assume the internal communication as a management tool in order
to create value
Communication Engagement – “one voice”
To develop the teamwork concept
The communication objectives were redefined
12 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM
To develop internal communication tools that “ cross over the
group”
To build an internal communication team

13. • How to find a common denominator in the group?
• What links an employee of Galp Energia that can be in Madrid,
Luanda, Recife or Lisbon?
• How to transform the eight thousand employees in positive agents
The common denominator
13 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM
• How to transform the eight thousand employees in positive agents
engaged in their group activity?
The objectives were
defined, we needed a
strategy

14. A new internal brand was born - mygalp
A true internal
communication
•Positive
•Affirmative
•Direct
•
14 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM
• It has internal notoriety
• Easily recognizable
• We can easily memorize it
communication
brand
•Usefull
•Simple
•Informed
•Participated

15. Magazine: “mygalp magazine”
Intranet: “mygalp”
Weekly newsletter: “mygalp energia da semana”
A brand that aggregates the new tools of the
Group´s Internal Communication
15 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM
More than a brand, an instrument of change!

16. INTERNAL COMMUNICATION MEDIA
16
INTERNAL COMMUNICATION MEDIA

17. INTERNAL COMMUNICATION MEDIA
• Common initial page to all
employees
• Ensures access to news about
intranet ‘mygalp’
employee intranet
17 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM
• Ensures access to news about
the Group's activity and online
collaboration capabilities
• Provides information
efficiently
• new highlights every 3 days

18. Two years
10 editions
Quarterly
9000 copies
2 supplements
INTERNAL COMMUNICATION MEDIA
18 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM
2 supplements
5 booklets

27. Simple page

28. Double page

29. Interviews

30. Companies

31. Leisure Zone

33. INTERNAL COMMUNICATION MEDIA
33 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM
Magazine: “mygalp magazine” Newsletter: “mygalp energia da semana”
and “mygalp energia extra”

34. INTERNAL COMMUNICATION MEDIA - INTERNAL CLIENT
The retail
business area
publication was
redesigned
34 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM

35. Other internal publications
INTERNAL COMMUNICATION MEDIA - INTERNAL CLIENT
35 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM

36. NEXT STEPS
36
NEXT STEPS

37. NEXT STEPS
Two years next December
Listen to our internal customer
37 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM
Integrate, align and unite employees from all over the world

38. NEXT STEPS
DIAGNOSIS
• Reviewing mygalp concept and launching a new contest (with special focus on
mygalp Magazine);
• Listening to our client - focus groups, inquiries, workshops
• New network of information providers
38 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM
• New network of information providers
• Better communication with simpler contents, ensuring an active liaison with all
geographies
• New internal communication media (SMS, internal social networks,…)
• Stronger Intranet promotion, as a fundamental tool for internal communication
(Academy, profiles, Trainees,…)
• Monitor and validate all internal newsletters and in different areas/group
companies

39. Thank You