Nuno Veiga, Creative Director at Webdote Digital Communication – Grupo Strat “Social Networks at your feet”. Sinopse: Imelda Marcos, former first lady of the Philippines, had more than 3000 pairs of shoes, and didn´t use them all. The same applies to companies using social networks. There are so many and desirable. But reality is that we only have two feet, so we need to know wich one to choose, knowing that we can always take an extra pair in a bag. Those that are the faces and voices of these conversations that already exist within companies should also be able to listen to their customers and partners. The story of Imelda Marcos tells us something important: We have to choose one, because we cannot use them all. Afterwards, António Moura will speak about the lauch of “Precious Moments” launch of OMOURA through social networks.

2. THE
SOCIAL
NETWORKS
AT YOUR
FEET

3. NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009
Imelda
Ferdinando

4. NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009
3.000 PAIRS
} } }
IF SHE CHANGED HER SHOES THREE TIMES A DAY
NEVER WORE THE SAME PAIR TWICE
WOULD TAKE HER MORE THAN TWO YEARS AND FIVE
MONTHS TO WORK THROUGH HER SHOE SUPPLY

5. NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009
TOP 15 SOCIAL NETWORKS
FACEBOOK.COM
MYSPACE.COM
TWITTER.COM
FLIXSTER.COM
LINKEDIN.COM
TAGGED.COM
CLASSEMATES.COM
MYYEARBOOK.COM
LIVEJOURNAL.COM
IMEEM.COM
REUNION.COM
NING.COM
BLACKPLANET.COM
BEBO.COM
HI5.COM
COMPETE.COM

6. NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009
WEB 1.0 > FIND ME!
WEB 2.0 > JOIN ME!
WEB 3.0 > FOLLOW ME!

7. NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009
USER
2.0 } COMMUNICATES
SHARES
COLABORATES

8. NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

9. NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009
WAYS TO USE THEM:
} PERSONALLY
COMMERCIALLY
PROFESSIONALLY

10. NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009
PERSONALLY
LAUREN LUKE, NOT SO UGLY DUCKLING
- 28 YEAR OLD ANONYMOUS
- CREATED A CHANNEL ON YOUTUBE
- SHOWED THE WORLD HER PASSION
- SEEKED THE OPPORTUNITY

11. NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009
LAUREN LUKE THE MAKE-UP QUEEN

12. NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

13. NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009
PERSONALLY
LAUREN LUKE, NOT SO UGLY DUCKLING
- HAS HER OWN BRAND
- HOOKED UP WITH SEPHORA
- 56 MILLION VIEWS ON YOUTUBE
- 280.000 CHANNEL SUBSCRIBERS
- FROM ANONYMOUS TO STAR

14. NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009
PROFESSIONALLY
PROMOTION DEPARTMENT OF CITY
WARSAW: A MATE FROM THE PAST,
1944 LIVE
- STRAIGHT INTO HISTORY
- LIVING THE REALITY OF 65 YEARS AGO

15. NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009
A MATE FROM THE PAST

16. NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009
PROFESSIONALLY
PROMOTION DEPARTMENT OF CITY
WARSAW: A MATE FROM THE PAST,
1944 LIVE
- SPEND TIME WITH USERS FOR 63 DAYS
- MAKE PEOPLE TALK ABOUT HISTORY
- INGENIOUS IDEA

17. NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009
USERS ADD VALUE
}
}
BRAND AWARNESS

18. NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009
CORPORATE USE
} LOWERS PRODUCTIVITY?
OPPORTUNITY OR A PROBLEM?
PROMOTES CREATIVITY?

19. NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009
EVERYONE GETS TO SHARE HIS IDEAS,
PERSPECTIVES AND OPINIONS.
}
}
INNOVATION FLOWS

20. NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009
COMMERCIALLY
SHARE YOUR "PRECIOUS MOMENTS"
WITH US IN FACEBOOK.
- JEWELLERY BUSINESS NOT SO SOCIAL
- THE FEELINGS AND MEMORIES BEHIND
EACH JEWEL
- PEOPLE TALK ABOUT THE SOUL OF
THE BUSINESS

21. NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

22. NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

23. NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009
COMMERCIALLY
SHARE YOUR "PRECIOUS MOMENTS"
WITH US IN FACEBOOK.
- GET THE KNOW WHAT PEOPLE THINK
- FIND A CREATIVE WAY TO CONNECT
EVERYONE THAT SHARES A LUXURIOUS
DREAM.

24. NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009
THE FUTURE SOCIAL NETWORKING?
THE POKEN PHENOMENON

25. NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009
Imelda
Ferdinando

26. NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009
WE CAN ALWAYS TAKE AN EXTRA PAIR IN A BAG.

27. NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009
FIND ME, JOIN ME, FOLLOW ME
FACEBOOK, TWITTER (VEIGABOY) AND LINKEDIN
nveiga@webdote.com