1. Social Media Marketing
Fall 2012
Diane Royer

2. • I decided to take the Social Media Marketing class because
I knew they are becoming a major tool of Marketing
campaigns
• Having worked in the internal communication team within
the Human Resources department of a big company, I had
the opportunity to be in touch with internal social networks
and to see it grow, which rose my interest about Social
Media in general
• You will find in the following slides my key takeaways about
studying Social Media. Hope you’ll enjoy it!

3. 6monthsinSoCal.blogspot.com : my statistics
• Created last September
• 10 posts
• 7 comments
• 8 followers
• 233 pageviews
• More comments on
Wednesday: the contacts
in my circles connected on
the day of class and most
of them posted their
assignment this same day
• The post that got most views and comments was my last one about my
statistics: I think it was the most viewed because my classmates
wanted to compare their statistics between each other

4. My first VLog
• 4 tries before getting the final one
(1hour)
• I currently have 15 views on my Vlog
If I had to do it again…
• I would try to speak faster in order to make it shorter and more
« condensed »
Take aways from the Vlogs of my classmates…
• I should have made my Vlog shorter
• Stand farer from the camera
• Use a better camera to have a good
sound, which is very important
• Talk more about my qualities/
personality

5. My Facebook account
• My perception about Facebook didn’t
change
• I created a « fake » Facebook
account, but it is difficult to keep it up-
to-date because any friends that you
may add are not people that you
know…
• Facebook is a very effective marketing
tool:
- You can easily reach your target
customers
- Easy segmentation
- Efficient tool to launch Viral
campaigns (sharing available on each
content published)

6. My Facebook Analytics
• My « fake » facebook account has poor statistics, which is why I
chose to present my real account statistics
• created in 2008
• 540 friends, mostly from the different schools I attended
• Part of about 10 active groups
• I follow approximately 20 brands

7. Twitter • 17 tweets
• 15 followers
• I follow 20 people & companies
• Taking the Social Media Marketing class was for me the opportunity to
get active on my twitter account, since i had never used it before
• It helped me discover its main functionalities, how to use it at its best
and learn how it can be an efficient marketing tool for companies (what
is the best time to tweet, how many tweets a day…)
• I think I might continue to use it in order to keep
up-to-date with companies or brands I started to follow
• I follow :
- BNP Paribas (french bank I’ve worked in for 1 year)
- Fubiz (French design/new technologies blog)
- Télécom Ecole de Management (my Business School in France)

8. Twitter
• Stenghs
- Sharing is made very easy by the shortness of each message
- One can share more often than on facebook and still keep the
attention of its followers
- Ability to quote people and subjects with the « # » sign
• Weaknesses
- Less multimedia content than on facebook: less variety
- The 140-character lenght of a tweet can be too small for certain
messages
- No « private » chat as on facebook

9. Linked In
• Registered last July
• 72 connections
• My perceptions about Linked In didn’t change, I already knew it can be
a very efficient tool when searching for a job or being a recruiter and
searching for applicants
• Groups I belong to:
- « University of California, Riverside »: I’ll continue to follow it after
class to keep updated with UCR news
- « Mines-Télécom Alumni »: this group can be useful for me when
starting to search for a job (it is a group for the former students of
Telecom Ecole de Management)

10. Closing thoughts
• Keeping a blog updated is not as easy as it seems to
be: you have to post regularly, check your visits, follow
up your statistics…
• Social Media tools have now become major Marketing
tools and avoiding using it would me a big mistake for
a company
• I think Facebook is one of the most efficient of these
tools, since it is a mix of sharing
thoughts, pictures, videos, creating pages dedicated to
your company…

11. Closing thoughts
• In the close future, the social media that might be the
most valuable for me is Linked In. I now try to make as
connections as possible and update my profile
• For my business, I would use the most popular social
media and link them together so that the information
provided to customer is coherent
• Even if I am not crazy about Twitter, I will use it because
it has become a major social media communication tool
on the web and most of big companies and personalities
use it
• I don’t think I would use a blog for my company, because
I think it is kind of « old-fashioned » and more for
personal thoughts

12. Thanks for your attention!