Питер Хартманн (Peter Hartmann), Председатель правления SPH AG

1. Welcome ! SPH AG presentsat

2. Corporate data01.01.2011 Legal form:AG Authorisedcapital:500.000 € Year offounding:1975 Employees:ca. 40 Business focus:e-Commerce , ERP-System, CRM-Projekte, Fulfillmentlösungen Adressoptimierung / Adress-Management Plattforms:Windows, Microsoft Dynamics AX, iSeries (AS/400) und zSeries (ES/9000) Spezialbranch: Direkt-Marketing / Mail Order Consulting IT, CRM, ERP, BI

3. Benefits ofBusiness Intelligence and Controlling Platform 27 nd June 2011Kiew, Ukraine

4. What is a „Business Intelligence Platform“ How can I integrate my plan data with as-is data? How can I set default values – or an abbreviation - from last years values for my planning process? How can I manage Reporting and Analysis Requirements for individuals, teams and at corporate level? How can I make sure that my identified risk are coordinated with my budget plans? How can I attach tasks and activities to my “insight” I got from my reports ? …and how can I make sure not to forget them? How can I reduce complexity for my various needs? Some Questions…

5. Analysis andStrategyof BI Pyramid

6. BIS.Dynamics Customer (Extract) of BI-installations of evidanza

7. BIS.Center Kunden Customer (Extract) part 2

8. Pre-defined standard-Cubes for Microsoft Dynamics AX, CRM For Faster Project Realization Pre-Defined Cubes are Delivered with BIS.Dynamics Procurement Finance Stock Sales Finance Marketing Orders Balancesheet Stock ofinventory Orders Assets CRM Withoutledger Profit & loss Stock movement Open orders Acconting Accounts Accounts Statistic Cube Commissions Production Accounts Project Production

9. BIS.AX –Management Dashboard Example

10. BIS.AX –Cockpit Example

11. BIS.AX –Standard Report Example (Word Integration)

12. Advertising Statistics: demandoverview

13. Advertising Statistics: demandoverview

14. Advertising Statistics: demandoverviewbychannels

15. Statistics per channels

16. Advertising Statistics: Promotion order quantity

17. Advertising Statistics: Parameters

18. Advertising Statistics: structureofstatistics

19. Advertising Statistics: demandPlanning

20. Advertising Statistics: structureofstatistics

22. Demand trendcurves

23. Value of SPH-evidanza’sBIS solution Flexible and Extendable Solution BIS. covers the whole “Business” Standard Data Warehouse Plug and Play – major requests are already solved – enables fast and smooth project delivery Data Management is done by the DWH automatically – no need for manual copy and paste of Excel any more Self Service BI Business Users are designing their own reports – shortens development time and limits misunderstandings between IT and Business Functional Subjects are already pre-defined – high quality of the results Optimized for Microsoft Environments Integrated use of Microsoft Standard Technology (i.g. Share Point, Active Directory) One solution for all needs Save up to 60% of a Data Warehouse Project Release your IT and Business from manual “Data Shoveling” Speed up Report Development Less Re-engineering of Reports and KPIs Minimize your TCO with evidanza’s BI platform

24. SPH AG Addendum Thankyouforyourcomming

25. Sneak Preview BIS 3.0 –StructureTree Analysis

26. Technical Information to BI-Automation BIS.Dynamics – Applicationanddatabase Integration Maturityof BI Information Process The needfor BI Evidanza´s Business Model Value Add Keynote

27. Integration of BIS.Dynamics as BI-Modul in Microsoft Dynamics Application Integration All BI function within Dynamics AX Functional Integration Predefined reports and KPIs including industry specific modifications Authentication levels and User Management for BI Database Integration Standard Analysis Cubes and Data Warehouse Open for other data sources through MS Data Integration Service BIS.Dynamics – Application and database Integration BI Module for MS Dynamics BI Module for MS Dynamics FAS Pro-duction Buying Sales etc. Dynamics specific Core Data Warehouse

28. Maturity of BI Demand Grows Gradually andBased on the Possibilities Business Intelligence Business Performance Management Business Collaboration CommunicationManagement Maturity Masure & Task Management Work Flow &Alert Management Risk Management Documentation Strategic & Operative Corporate Planning Dashboards Performance Management Reports Standard Reporting Ad-hoc Analyses Time

29. Information Process Data Warehouse and BI Solved the Problem –but there’s an Ongoing Evolution at theright time at theright place the rightinformation to theright audience Optimize the way you are working„Collaboration Management“ Control the future with planning and forecast„Performance Management“ Get Insights and Knowledge„Business Intelligence“ Mircosoft Dynamics AX SAP SPH-direct ERP OtherSources

30. The need for BI The Need for Data leads to – if Unmanaged – Multiple, Overlapping and Isolated Solutions Sales Manager Board Information andreport recipients CFO Bank … Management Excel StrategicControlling Isolatedapplications Budgeting Planning-Tool Reporting-Tool Power Point CRM-System Consolidation Reporting Other systems CRM-System Datasources ERP-System(SAP, AX, NAV etc.) Excel

31. SPH AG offers a Platform for Holistic Corporate Management Software developer for Business Intelligence, Business Management (Risk and Strategic Management as well as Enterprise Planning) and Business Collaboration solutions. The software solutions base on a specifically developed Software-Framework (Platform). The framework supports Software and Application as Service as well as Cloud based licence models and software architectures. Besides the classic and the SaaS based client applications a „new“ client technology for „virtual“ mapping of business and controlling processes is developed with BIS.Network. evidanza‘s Business Model

32. Value of SPH-evidanza’sBIS solution Flexible and Extendable Solution BIS. covers the whole “Business” Standard Data Warehouse Plug and Play – major requests are already solved – enables fast and smooth project delivery Data Management is done by the DWH automatically – no need for manual copy and paste of Excel any more Self Service BI Business Users are designing their own reports – shortens development time and limits misunderstandings between IT and Business Functional Subjects are already pre-defined – high quality of the results Optimized for Microsoft Environments Integrated use of Microsoft Standard Technology (i.g. Share Point, Active Directory) One solution for all needs Save up to 60% of a Data Warehouse Project Release your IT and Business from manual “Data Shoveling” Speed up Report Development Less Re-engineering of Reports and KPIs Minimize your TCO with evidanza’s BI platform

33. SPH AG Addendum Thankyouforyourcomming