This document provides an agenda and details for the "2nd Prepaid Cards Conference" taking place June 24-26, 2009 in Denver, Colorado. The conference will explore opportunities and challenges in the prepaid cards industry, including mobile payment trends, serving the unbanked population, developing general spending card programs, and global prepaid card case studies and regulations. Speakers will represent companies like H&R Block, KeyBank, MoneyGram, Nike, Travelex, and Western Union. Participants can attend panels, presentations, networking sessions, and roundtable discussions on topics such as gift card programs, payroll cards, mobile banking, and the prepaid market in Africa.

1. ALL NEW!
Mobile Payment, Prepaid
Innovations and Global Case Studies!
2ND Save up to $1,547
when you register by May 1st!
PREPAID
CARDS
TM
Discovering New Opportunities
in the Prepaid Market Arising
from the Credit Meltdown
June 24–26, 2009
Denver, CO
Leverage New Opportunities for Open- and Hear from
Closed-Loop Prepaid Cards and: Innovative Prepaid
Practitioners from:
Explore the mobile payment dynamics and development trends
•
H&R Block
•
Gain insight from over 15+ cross-industry financial and prepaid experts
•
Afric Xpress NEW!
•
Boost customer loyalty with compelling gift card incentives
•
Travelex NEW!
•
Optimize the distribution network for maximized profitability
•
Patton Boggs LLP
•
Meta Bank NEW!
•
Examine general spending card business models and their profitability
•
National City Bank NEW!
•
Study consumer transaction behaviors to grasp the next horizon of
•
MoneyGram NEW!
•
development within the prepaid market
PEX Card NEW!
•
Develop innovative products and services for the unbanked and underserved
•
TravelCenters of America NEW!
•
Manage and mitigate risks through advanced data management and anti-
•
KeyBank NEW!
•
fraud system establishment
Payoneer
•
Explore innovative payroll and insurance prepaid card opportunities
•
Outback Steakhouse Inc. NEW!
•
Nike
•
Western Union NEW!
•
Palm Desert National Bank NEW!
•
Media Partners
REI NEW!
•
VivoTech NEW!
•
Newcastle Building Society (UK) NEW!
•
NovoPayment
•
REGISTER Now! Call : Dhaval Thakur +1-416-597-4754 or Email: dhaval.thakur@iqpc.com

2. 2ND
PREPAID
CARDS
TM
Dear Colleague,
Estimated to exceed $236 billion
by 2009, the prepaid segment is
introducing unique opportunities
during the difficult economic
Who Should Attend:
environment. However, companies
are faced with the tremendous
challenges of fragmented products Prepaid Cards VP/Director/Manager
and services, potential business risk •
s
and ambiguous regulations. Stored Value Cards Program
•
Director/Manager
It is essential that companies explore Gift Cards Program Director/Manager
•
profitable business models, see
k Merchandizing/Retailing
and forge valuable partnerships •
and leverage advice from industr VP/Director/Manager
y
leaders in this sector.
Category VP/Director/Manager
•
Consumer Marketing
•
For these reasons, IQPC and Marketi VP/Director/Manager
ng IQ present the 2nd Prepaid Car
ds
conference. The event provides bes Incentive Marketing and Loyalty
•
t practices, end-user case studies
and VP/Director/Manager
industry sharing – factors necessa
ry for you to maximize your gains
in the POS Director/Manager
long run. •
From the following industries:
We will be discussing open- and clos
ed-loop prepaid opportunities and Merchants, Retailers & Consumer Goods
•
addressing the challenges in both
segments. We have also expanded Brands
the
content to include:
Banks & Financial Institutions
•
• Mobile
Payment Convergence Healthcare, Corporate Payroll &
•
• Innovati
ve Card Program Design Government Segments
• Global
Case Studies Transportation & Ticketing
•
Card Networks, Acquirers/Processors
•
IQPC prides this event as a content
-rich learning opportunity. Its true
value lies within the unique platform
it offers participants: interactive
panel discussions, topic-focused rou Hear What Past
ndtables and peer networking
sessions. It is an opportunity you
Attendees Said About
will not want to miss!
Prepaid Cards 2008:
Reserve your seat today by calling
1-416-597-4754. I look forward
to
meeting you in Denver! “I liked the format and the quality of
, the presenters. If the conference
. Don t forget
P.S grows with the same type of content,
to check out th-e
I will definitely plan on attending next
year!” – Attendee from PCS
interactive pre shops!
Cathy Gu
conference work details.
Conference Director “The interaction between presenters
See page 5 for
IQPC
and attendees was very useful and
interesting!” – Attendee from
Sentinel Telecom
REGISTER Now! Call : Dhaval Thakur +1-416-597-4754 or Email: dhaval.thakur@iqpc.com
2

3. MAIN CONFERENCE DAY 1
THURSDAY, JUNE 25, 2009
Registration and Coffee Sharing the statistics of the unbanked population in the U.S
8:00 •
Leveraging technologies to reshape customer relationships and
•
Welcome Address and Opening Remarks from communication strategies
8:45
Chairperson Emmanuel Glover, Vice President, KeyBank
Case Study: Why Your Payroll Card Program Isn’t
Keynote Panel: Tying Prepaid Offerings to Real 2:30
9:00
Working
Demands during a Tough Economy
Uncovering misconceptions about unbanked and underbanked
Identifying how the prepaid industry is emerging from the •
•
employees
credit crisis
• Revealing the real employer benefits
• Examining the opportunities and risks under the current economy
• Understanding fees and other employer concerns
• Studying the prepaid market segment and identifying the
• Learning from the best: Companies that have achieved real
potential for growth
value by using payroll cards optimally
Toffer Grant, Founder and CEO, PEX Card
Don Petrasek, Vice President, Treasury Management
Jim Tingey, Executive Vice President, Palm Desert National Bank
Prepaid Products, PNC National City Bank
Sharing European Perspective on Payment Innovations
10:00
Afternoon Networking Break
and Prepaid Case Studies 3:15
Examining the payment technologies evolution in Europe
•
Case Study: Developing General Spending Card
3:45
• Discovering what’s next in the prepaid horizon
Programs to Meet Consumer Demand with Minimal
• Learning the development and applications of contactless cards
Risk
• Discussing the prepaid programs initiatives from Newcastle
Launching prepaid cards to leverage and compliment money
Building Society •
transfer services
Colin Greaves, Operations Director, Newcastle Building
• Examining & monitoring the transaction process and
Society (UK)
identifying potential risks
Morning Networking Break • Translating the relevant regulations to the dos and don'ts in
10:45
your process
Panel Discussion: Recent Legal Developments, Latest Justin Monk, Director, Prepaid Products, MoneyGram
11:15
Challenges of Expanded Products and Potential Willard Hart, Director, Fraud, MoneyGram
Impact of Regulatory Reform
Case Study: Creating Compelling Gift Programs
4:30
Navigating rapidly evolving federal and state laws - an update
•
NIKE is a company: How Nike shows up in the gift card space
on the 2009 legislative changes •
The consumer decides: making gift cards relevant to the
• Examining the impact of the latest regulations and •
consumer
enforcement actions including anti-money laundering (AML),
• Evolve immediately: innovation within gift cards
unfair and deceptive practices and federal deposit insurance
Matt Davies, Gift Card Manager, NIKE
• Assessing potential legal challenges presented by new
functionalities and expanded markets: What to consider if you
Roundtable Discussions - Choose Your Group and
5:15
want to add a credit feature, venture abroad or offer a product
Voice Your Opinions
to a different group of customers
• Considering how consolidation of the federal banking agencies
Gift Card Revenue Generation & Maximization
could affect branded prepaid card programs
Competing with massive gift card offerings as well as the tough
• Looking at how the new federal Financial Product Safety
economic environment present major challenges for gift card
Commission could affect prepaid cards
program managers. They need to maintain consumer confidence
Moderator: Carol Van Cleef, Partner, Patton Boggs LLP
and loyalty to drive revenue streams. Brainstorming in this
session will explore innovative products and collaborative
Panel Discussion: A Global Perspective: Prepaid
12:00
channels for revenue generation.
Worldwide Roundtable Leaders:
In this panel discussion, global practitioners and market leaders
Laura Parker, Manager, National Sales, Gift Card, Outback
will be sharing their perspective and insight on the huge
Steakhouse Inc.
potential for new growing markets all over the world.
Matt Davies, Gift Card Manager, NIKE
Panelists: Alisa Jackson, Program Manager, Gift Card, REI
Nvalaye Kourouma, CEO, Afric Xpress
General Spending Cards Opportunities and Challenges
Yuval Tal, CEO, Payoneer • Identifying the opportunities and challenges from issuers’ and
Anabel Perez, Founder and CEO, NovoPayment (Invited)
processors’ perspectives
Colin Greaves, Operations Director, Newcastle Building • Exploring the innovations in the general spending cards
Society (UK) • Examining the risks associated
Roundtable Leader:
Networking Lunch
12:45
Don Petrasek, Vice President, Treasury Management
Prepaid Products, PNC National City Bank
Serving the Unbanked & Underserved with
1:45
Innovative Prepaid Programs Exploring Payroll and Insurance Cards
A recent survey shows 8.7% of U.S families do not have a • Identifying the scope of the market
checking or savings account, which means about 10 million • Examining the pioneering projects
families are outside traditional financial service coverage. The • Providing practical suggestions to develop the payroll and
prepaid card business is driven largely by the purchasing and insurance prepaid cards
transaction behavior of this group, developing functional financial Roundtable Leader to be Announced
products for them is a huge opportunity.
• Understanding the unbanked & underserved to develop better
End of Day One Conference
6:00
financial products
3 Media Partners REGISTER Now! Call : Dhaval Thakur +1-416-597-4754 or Email: dhaval.thakur@iqpc.com

4. MAIN CONFERENCE DAY 2
FRIDAY, JUNE 26, 2009
Registration and Coffee Combining Mobile Bank Convergence with Prepaid
8:15 11:45
Debit Card Products to Drive Consumer Acceptance
Welcome Address and Opening Remarks from and Benefits
8:45
Chairperson H&R Block’s Emerald Prepaid MasterCard marked the largest
launch of a prepaid debit card in the industry and innovation
Improving Prepaid Card “Stickiness” with Value-
9:00 never stops. In this session, Kevin Morrison will walk you through
Added Offerings the program design and share the recent outcome from mobile
As one of the largest bank issuers, Meta Payment Systems is banking features of their prepaid program.
rolling out an innovative product to allow prepaid cardholders • Introducing the prepaid debit card with in-depth
apply for a credit line which is a missing link in prepaid front understanding of consumer needs
market. Join this session with Trent Sorbe to learn about his • Leveraging the retail model to overcome distribution
insights of prepaid product proliferation and ground-breaking challenges and lift consumer acceptance
offerings for the prepaid cardholders. Sharing where and how mobile banking is coming into the picture
•
• Breaking through the clutter of prepaid card products offerings • Piloting the text message functionality to build and strengthen loyalty
• Why iAdvance - bringing sensible credit to prepaid cardholders • Looking into other innovations to ensure consumers keep
Initiating piloting program for better consumer understandings coming back
•
• Working with distribution partners for market penetration Kevin Morrison, Assistant Vice President of Card Program,
• Forecasting future developments H&R Block
Trent Sorbe, Vice President of Credit, Meta Payment
Networking Lunch
Systems, Meta Bank 12:30
Stabilizing Global Travel Cost Under Economic Mobile Payment: A Possible Game Changer for Africa
9:45 1:30
Turbulence with Prepaid Travel Cards Exploring mobile payment business opportunities and current
•
Examining the costs and risks arising from global currency state of the market in Africa
•
fluctuation • Examining the economic and social impact on the
• Analyzing cost savings from using the prepaid currency card communities: economic growth and empowerment
• Developing multiple channels and forging partnerships to • Capturing the opportunity: the case of Afric Xpress
reach bigger markets Nvalaye Kourouma, CEO, Afric Xpress
• Exploring more functionalities with the travel card
Case Study (Travel Centers of America): Serving the
Christopher Russell, Executive Vice President of 2:15
Unbanked on the Road
Outsourcing, Americas, Travelex
Studying and understanding your customers
•
Morning Networking Break
10:30 Developing prepaid products according to your customer profile
•
• Leveraging branch stores for distribution and profit maximization
Case Study: Exploring Innovative Prepaid Cards to
11:00 Scott Burslem, Non Fuel Income Manager, TravelCenters of
Provide Ultimate Customer Service America
Understanding the key drivers of entering the prepaid area
•
Closing Remarks and End of Conference
Laying out the strategic role of prepaid in the business and 3:00
•
organizational development
• Sharing the results of the prepaid products launch
• Exploring the prepaid innovations to serve the consumers more
effectively
Jorge Consuegra, Senior Vice President and General
Manager, US Product Management, Western Union
Sponsorship and Exhibition Opportunities About the Area
Sponsorships and exhibits are excellent opportunities for your The perfect blend of outdoor adventure
company to showcase its products and services to high-level, and urban sophistication. That’s the duality
targeted decision-makers attending the 2nd Prepaid Cards locals love about the Mile High City. With
conference. IQPC and Marketing IQ help companies like yours snowcapped peaks providing a spectacular
achieve important sales, marketing and branding objectives by backdrop, Denver is as refined as it is laid-
setting aside a limited number of event sponsorships and exhibit back. It’s a place where aerospace
spaces – all of which are tailored to assist your organization in engineers rub elbows with rock climbers at local brewpubs, at art
creating a platform to maximize its exposure at the event. festivals, or while strolling their favorite pedestrian mall. And
with 300 days of sunshine per year, it’s easy to see why people
For more information on sponsoring or exhibiting at the 2nd fall in love with Denver the first time they visit. www.denver.org
Prepaid Cards conference, please contact Dhaval Thakur at (416)
597-4754 or dhaval.thakur@iqpc.com.
4 Media Partners REGISTER Now! Call : Dhaval Thakur +1-416-597-4754 or Email: dhaval.thakur@iqpc.com

5. PRE-CONFERENCE WORKSHOPS
WEDNESDAY, JUNE 24, 2009
8:00 am – 11:00 am (Coffee/Tea Served)
A Examining Prepaid Market Categories and Market Size to Explore Unlimited Business Potentials
There is no doubt that the prepaid market is growing. Where are the Exploring various business models for the prepaid space
•
next opportunities going to be? In order to fully understand how to tap Analyzing the innovative offerings from key players
•
into and profit from this exciting market, you need to take a closer look • Examining the enabling technologies in the prepaid space and
at the prepaid market size and segments. If you are looking at this forecasting future developments
exciting market to expand your business; if you recently have stepped How will you benefit:
into the prepaid area and looking for profitability; if you are looking into • Having a comprehensive understanding of the key prepaid segments to
new opportunities to add onto your prepaid portfolio; this workshop tailor a solution for your business
session is designed for you. • Understanding who is who in the prepaid area and digging out the
What will be covered: opportunities
• Identifying what the market drivers are • Linking the opportunities to your business strategy for real profit and
• Examining the prepaid market segments development
• Understanding the market size of closed-loop and open-loop prepaid • Obtaining forward looking perspectives to stay ahead of the competition
11:30 am – 2:30 pm (Lunch served)
B Understanding and Leveraging From Mobile Payment Convergence
Mobile payment has been one of the fastest growing payment methods Sharing the market outlook for Remote Mobile Payment vs. Proximity
•
all over the world. This workshop is providing you with the latest Mobile Payment
development on both technological and market advances. • Revealing the recent development and application of NFC technologies
What will be covered: How will you benefit:
• Providing a global and domestic mobile payment overview and • Obtaining both opportunities and challenges of mobile payment
opportunities • Understanding how mobile payment can advance your business
• Analyzing various roles in the value chain to seek seamless and more • Learning best practices from the leading practitioners
profitable industry collaboration
• Examining regulations and operational risks such as fraud Workshop Leader: Mohammad Khan, President and Founder,
• Exploring the technology platform and pioneering projects VivoTech
3:00 pm – 6:00 pm
C Fraud Prevention and Risk Management in Prepaid Card Programs
This workshop is designed for prepaid program managers to obtain How will you benefit:
hands-on experience on building up a risk management program and Mitigating prepaid risk and fraud issues through advanced monitoring,
•
fraud prevention system from strategic to brand level. detection and data collection practices
What will be covered: • Understanding and coping with the risk on both strategic and
• Understanding the potential risks and fraud associated to prepaid cards operational levels
• Establishing and practicing the risks mitigating system: Avoidance – • Learning from the case studies to build up your anti-fraud systems
Prevention – Detection
• Learning from case studies to build up your anti-fraud system Workshop Leader: Carol Van Cleef, Partner, Patton Boggs LLP
• Conducting trainings and increasing awareness on the branch level
REGISTRATION INFORMATION
Qualified Marketing and Prepaid Card Services Professionals Solutions Providers, Consultancies, Software Providers
Register by Register by Register by Standard Register by Register by Standard
Pricing Pricing
4/17/2009 5/1/2009 5/29/2009 Pricing 5/1/2009 5/29/2009 Pricing
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Conference Only $1,299 $1,399 $1,599 $1,799 Conference Only $1,999 $2,399 $2,799
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$1,899 $2,099 $2,199 $2,899 $3,099 $3,199
Workshop Only $549 $549 $549 $549 Workshop Only $549 $549 $549
*The All Access Pass provides you full access to the main conference sessions Special Discounts Available: A limited number of discounts are registration will not be confirmed until payment is received and may be subject
and all available workshops. available for the non-profit sector, government organizations and to cancellation.
academia. For more information, please contact customer service at
Please note that multiple discounts cannot be combined. For IQPC’s Cancellation, Postponement and Substitution Policy, please
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principles.
includes lunches, refreshment and detailed conference materials. Your
5 Media Partners REGISTER Now! Call : Dhaval Thakur +1-416-597-4754 or Email: dhaval.thakur@iqpc.com

6. ALL NEW!
Mobile Payment, Prepaid
Innovations and Global Case Studies!
2ND Save up to $1,547
when you register by May 1st!
PREPAID
CARDS
TM
Discovering New Opportunities
within the Prepaid Market
Arising from a Credit Meltdown
June 24–26, 2009
Denver, CO
REGISTRATION CARD (Email this form to dhaval.thakur@iqpc.com or fax to 416-598-7934)
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